for E commerce Web/ Online/ Internet marketing/ Advertising presentation with some of their methods.

1. Web Advertising and
its methods
Submitted to :
Ms Nikita Sharma
Mam
Submitted by :
Radhika Sharma
04313702012

2. Contents
1. Web Advertising
2. Benefits of web advertising
3. Concerns of web advertising
4. Methods of web advertising
1. Web banners
2. Pop-ups/ pop-unders
3. Trick banners
4. Search engine marketing
5. Social media marketing
6. Email advertising
7. Adware

3. Web Advertising
Online Advertising / Internet
Advertising.
Uses the Internet to deliver
promotional marketing messages to
consumers.

4. Benefits of web advertising
Cost
Measurability
Formatting
Targeting
Coverage
Speed

5. Concerns of Web Advertising
Banner blindness
Fraud on the Advertiser
Overcharging the
advertisers for the
advertisements.

6. Methods of Web Advertising
Display advertising
Web banner advertising

7.  Pop-ups/pop-unders

8. Trick banners

9. Search Engine Marketing
(SEM)
Sponsored search

10. Social media marketing

11. Email advertising

12. adware

13. Thank You.