The Conceptual models for a Social Ad Platforms   Dragan Varagi ć,  www.draganvaragic.com, www.probjave.com www.etrgovina....
There are a lot of problems with an advertising… The Last Advertising Agency on Earth http://vimeo.com/10251808 The Classi...
Conceptual Social Media Ad Platforms How to bring the benefits of a  particular social media platorm to Users ,  Advertise...
Conceptual Social Media Ad Platforms History:   An ads on Google are showing upper if an ad-effects are better then a comp...
Conceptual Social Media Ad Platforms Facebook advertising benefit:   Great targeting from user’s profiles
Conceptual Social Media Ad Platforms Youtube advertising benefits:   Various (co)branding possibilities
Case study: Kick-Ass Movie via @ThisMoment Cross-social-network advertising:   The same brand experience on the different ...
Case study: Kick-Ass Movie via @ThisMoment www. myspace.com
Case study: Kick-Ass Movie via @ThisMoment www.facebook .com How to engage fragmented audience on the different social med...
New trend: Compeling Ads Aligned with a SM Platform Digg Advertising:  Ads have digs, and users can vote for a compeling a...
New trend: Compeling Ads Aligned with a SM Platform Promoted Tweets:  Keyword-based advertising, placed in the Twitter (se...
New trend: Bad advertising will vanish! Conceptual advertising seeks for a  compeling ads . Advertisers must have  compeli...
Dragan Varagi ć,  www.draganvaragic.com, www.probjave.com Q & A www.ebusiness-conference.com The Conceptual models for a S...
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The Conceptual models for a Social Ad Platforms

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Prezentacija "The Conceptual models for a Social Ad Platforms" koju je Dragan Varagić održao na konferenciji E-trgovina 2010 21. aprila 2010. godine na Paliću.

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The Conceptual models for a Social Ad Platforms

  1. 1. The Conceptual models for a Social Ad Platforms Dragan Varagi ć, www.draganvaragic.com, www.probjave.com www.etrgovina.org
  2. 2. There are a lot of problems with an advertising… The Last Advertising Agency on Earth http://vimeo.com/10251808 The Classic advertising is expensive and not effective!
  3. 3. Conceptual Social Media Ad Platforms How to bring the benefits of a particular social media platorm to Users , Advertisers & Owners ? How to use the “killer app” of a particular social media platform for a advertising model? Is the conceptual advertising platform well received by users and advertisers?
  4. 4. Conceptual Social Media Ad Platforms History: An ads on Google are showing upper if an ad-effects are better then a competition – quality score .
  5. 5. Conceptual Social Media Ad Platforms Facebook advertising benefit: Great targeting from user’s profiles
  6. 6. Conceptual Social Media Ad Platforms Youtube advertising benefits: Various (co)branding possibilities
  7. 7. Case study: Kick-Ass Movie via @ThisMoment Cross-social-network advertising: The same brand experience on the different social network platforms.
  8. 8. Case study: Kick-Ass Movie via @ThisMoment www. myspace.com
  9. 9. Case study: Kick-Ass Movie via @ThisMoment www.facebook .com How to engage fragmented audience on the different social media platforms? youtube.com/user/Scobleizer
  10. 10. New trend: Compeling Ads Aligned with a SM Platform Digg Advertising: Ads have digs, and users can vote for a compeling ads, or bury bad ads. www.digg .com
  11. 11. New trend: Compeling Ads Aligned with a SM Platform Promoted Tweets: Keyword-based advertising, placed in the Twitter (search) stream. Twitter Resonance: Nine factors for the measuring the performance of an ads (e.g. if ads have retweets, the ad-price is lower; if it is not performing well, it will be taken down. www.twitter .com
  12. 12. New trend: Bad advertising will vanish! Conceptual advertising seeks for a compeling ads . Advertisers must have compeling-based creativity . You can not advertise (even for money) on conceptual ad platforms, if you have a bad ads. A (social) media platform must develop the trust form advertisers , whet it choose to use performance-based advertising model.
  13. 13. Dragan Varagi ć, www.draganvaragic.com, www.probjave.com Q & A www.ebusiness-conference.com The Conceptual models for a Social Ad Platforms www.etrgovina.org

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