The following is an analysis of three chosen movie posters, this was done in order to improve my understanding of successful poster features in order to produce a more advanced promotional campaign.

1. Poster Analysis

3. Direct mode of address-attract direct attention of
audience
Close-up shot of face-draws attention of character
expression and insinuate a characteristic from this
Cast name-Addresses to audience the leading
person/people
Credits located at bottom of page-informs audience of
production details
Plain background-eliminates any other distraction from
character in focus.
Highlighted face-bring audience attention directly to
face, this will play on Richard Dyer’s star theory as if
the audience sees a celebrity they like then this will
entice then to watch the film.

4. Character costume-introduce the era in which the film is set in
Aggravated expression- suggests to audience that character is
someone to be feared and not disobeyed
Direct mode of address-attract direct attention of audience
Jewellery- highlight characters wealth and bring in the theme
of a ruling class
Movie title-shown in contrasting colours against backdrop so it
can be easily seen
Release date- inform audience of when the film is to be
expected in cinemas
Director name-allows audience to relate their successful
reputation and reflect the belief that this film will be a success
also

5. Crack against porcelain face- suggests a crack in her
innocence
Direct mode of address-attract direct attention of
audience
Cast names- highlight key actors that represent main
characters
Quote from a critic- assures the audience as it provides
an expert opinion in which clarifies the film’s brilliance
Movie title- shown in a juxtaposing colour against back
drop to bring name to visual focus
Company credits-informs audience of production details
and which company to associate with this production
Plain backdrop- bring further attention to character and
introduce then as the movie’s focus.

6. How I will reflect this in my film poster:
In each of the examples I established several factors in which correlate the all three images. Seeing as each
of these films where a success, winning multiple awards such asGolden Globes and Oscars, I will in turn
reflect these core elements into my own poster in order to mirror the features of a successful movie poster.
In the long run this will enable mew with a strong promotional platform in which will hopefully attract a wide
range of viewers. I know tis because each of these poster analysed are from different genres and with
different genre comes different target audiences.Thereof if I can play on the elements of each poster that
grab this range of viewer attention then this will surely aid my promotional campaign.
Key elements:
-direct mode of address -slight turn of head
-one main character in shot -company credits
-some clothing visible
-plain/simplistic background
-cast names