This second results slideshow details the audience feedback on the second survey released. This is based more around my website task, than the actual feature trailer.

1. Here are the market research results regarding an audience’s
trailer preferences.

2. From this…
I will have the goal to ensure even amount of
screen time for all character types to match the
variation of the types of audience member
watching and increase relatability.
20%
19%
21%
19%
21%
WHICH OF THESE CHARACTER TYPES DO YOU
MOST ASSOCIATE YOURSELF WITH?
The Criminal The Princess The Brain The Athlete The Basket Case

3. From this…
I will make sure that when it comes to cutting
and editing that John Bender will be the
character I priorities in terms of fitting in their
key quotes.
31%
20%
18%
14%
17%
FROM THE TRAILER, WHICH CHARACTER ARE
YOU MOST DRAWN TO?
The Criminal The Princess The Brain The Athlete The Basket Case

4. From this…
I will set my trailer in the school library as not
only will it mimic the location in the original,
keeping the narrative similar to enforce the
remake theme, but this location also considers
the established audience preference.
17%
45%
10%
28%
WHAT IS YOUR FAVOURITE SETTING OUT OF
THE FOLLOWING?
School Hallway Library Small Room Gymnasium/Sports Hall

5. From this…
I will style my cast with today’s fashion as this
will enforce the modern day take, however I will
use modern trends in which mirror this past
time period.
58%
42%
DO YOU PREFER 80’S FASHION OR TODAY’S
FASHION?
Today's 80's

6. From this…
I will feature the movie poster as the main focus of
the webpage and make sure to insert clear tabs
leading to the following aspects of audience
interest, i.e-character profiles and summary.
8%
21%
16%
13%
11%
5%
26%
WHAT ARE YOUR FAVOURITE ASPECTS ON A
MOVIE SITE?
The Trailer Character Profiles Summary
Character Quiz Cast Profiles News
Movie Poster/Banner

7. From this…
I will ensure there are a higher amount of
images featured instead of there being a higher
amount of writing.
17%
50%
33%
WHAT DO YOU PREFER MOST ON A WEBSITE
HOMEPAGE?
Writing Images Equal Amount

8. From this…
I will use an equal and balanced mix of each
colour type, not only does this present a gender
neutral layout but if conforms to the requests of
my target audience.
50%50%
WHICH DO YOU PREFER IN A LAYOUT?
Cool Tonned Clours Warm Tonned Clours

9. 10%
46%
39%
5%
WHAT ARE YOU MOST DRAW TO ON A
WEBSITE?
Videos Gallery Soundtrack Social Updates
From this…
I will focus my homepage on the gallery and
the soundtrack as it’s primal visual, in terms
of the websites’ features.