This document discusses the codes and conventions used in film posters. It analyzes a poster for a film titled "We Dare You" that depicts two protagonists as holograms making eye contact with the audience. The film title runs vertically between the images, signifying a game between the characters. The tagline "We Dare You" anchors the central images and invites the audience into the game, appealing to the target demographic of 15-35 year olds interested in computer games. The poster also includes the release date and cast/crew billing to legally advertise the film.

1. Film Poster Codes and Conventions
I chose this poster because I like the
holographic look of the protagonists,
it looks like they are being filmed
though a web cam which relates to
my trailer as Molly is being filmed
through out her experience.

2. Film Poster Codes and Conventions
Film Title
The film title goes vertically down the centre of the page
splitting the two central images. This signifies the way that
the pair of them are playing a game against each other.
The visual code suggests this. The bold luminous font
makes the title really stand out. The neon lights are
echoed in the street lighting of the background which
depicts a city at night, conventionally a place of danger,
which in turn is anchored by the tagline “We Dare You”.

3. Film Poster Codes and Conventions
Film Title
Central image
There are multiple central images that create the
main splash: the main ones are the two
protagonists in the film.
The way they appear as holograms creates an
effect that they are being shown through a
computer screen which reveals the film’s narrative
(characters and events) as it is based all around a
computer game. This is designed to attract and
address its specific audience of 15-35 year olds
who are intensely interested in computer games
and who are usually fascinated by the thrills of city
life.
Both characters make direct eye contact with their
audience which creates an intensity and
seriousness.

4. Film Poster Codes and Conventions
Film Title
Central image
Tagline or Slogan
The Slogan is short and snappy
which will attract the audience
to watch as it is personal,
talking to the audience.
The direct address “YOU” is likely
to engage the audience directly.
The use of the pronoun “WE”
anchors the meaning of the
central splash: the two protagonist
invite us into the game. This is
very much the appeal of any
computer game, a genre much
loved of the target age group.

5. Film Poster Codes and Conventions
Film Title
Central image
Tagline or Slogan
Release Date
To inform the audience when they
can see the film. A summer release
date is preferred when distributors
want to target family audiences and
teenage audiences who will be on
school holidays.

6. Film Poster Codes and Conventions
Film Title
Central image
Tagline or Slogan
Release Date
Cast and Crew
The billing block is a legal requirement
for a poster advertising a film which
includes who was in the crew when
making the film.

7. Film Poster Codes and Conventions
Film Title
Central image
Tagline or Slogan
Release Date
Cast and Crew
Expert Witnesses
Other posters within this champagne have
used pull quotes which were released
later after the film had been out which say “ground breaking,
& insanely enjoyable, a game changer.

8. Film Poster Codes and Conventions
Film Title
Central image
Tagline or Slogan
Release Date
Cast and Crew
Expert Witnesses
Age Classification
This poster doesn't show the age classification but
other posters in the same campaign do but not many,
they don't use it as much.