2. Digipack
A digipack is an effective tool in publicising and promotion of an album. It
also demonstrated a great way of developing the artwork, and removes
the obvious barrier the consumer had to the album, the only downfall
being that the case tends to become battered easier.
The genre research I carried out on Punk-rock bands showed me that they
can either be conceptual or just downright mad, although there are a
few characteristics that are carried through almost every band.
This album is their debut CD, which can be inferred by the simple cover.
3. Front Cover
The front cover is indicative of most
punk rock bands, a picture of the
band sitting in a nondescript area,
in this case on a wall. The picture
itself is monochrome, something
common to punk-rock bands, but
tinted a turquoise colour, the
same as is used for the title.
The title of the album is the bands
name, something common to
debut albums, but also could be a
way of promoting the band
further.
The only other colour comes from a
strip down the front, which is red,
a much bolder colour, meant to
draw attention, to which their
name is in white, another use of
lack of colour, which could mean
more of a focus on the music.
4. Back Cover
The back cover has another picture
of the band, sitting in the same
place but further up on the
embankment. The picture is in
the same tinted colour as on the
front, with the name also in the
same colour, but a different
style, like the one down the side.
The track listings are in white on a
red background, again drawing
focus to the music and not the
band.
There are bonus tracks specifically
for the CD, which were not
released before. This is unusual
for most punk bands.
5. Inside Cover
The inside cover shows part of a
greater sheet, much like a
poster, with details about the
band. The visible part includes
old pictures of the band
members, from when they were
younger, and a partial bit of
information about their history.
The background is red, a
reoccurring theme in the
album, which draws focus.
It could also reinforce the idea that
the band don’t have a brand
insomuch as they are the
brand, their music sells rather
than a logo.
6. Disc Tray
The disc tray has a red
background, drawing focus to
the black and white picture of
two of the band members
performing live. This type of
picture is common in punk-
rock bands.
The grainy, black and white
pictures are something
commonly found in this
genre, as they infer a
roughness, something less
artful but more real, much like
the music is.
