... than just visual design. In this short talk for a Geek Girls Carrots Event in Zurich I am outlining some of our most common questions and methods. Furthermore I present some very important women who drove the UX science.

1. UX IS MORE …
Kate Rageth

2. UX PUTS THE USER IN
FOCUS

3. IT HAS A LOT OF LABELS
user-centered design
UCD
interaction design
IxD
user-interface design
UI
usability
human-computer-interaction-design
HCID
accessibility design

4. DESIGNING WITH THE
USER IN MIND

5. Your job is not to push pixels
It’s to help the organization
deliver better experiences
Kim Goodwin, frontend 2017

6. UX IS NOT
• content
• css
• code

8. OUR METHODS

9. Talk: workshops, focus groups, interviews, contextual inquiries

10. Evaluate data: market research, personas

11. Visualize: sketching, wireframing, prototyping

12. Evaluate and iterate often

13. FEMALE UX
SCIENTISTS?

14. Deborah J. Mayhew

15. Whitney Quesenbery

16. 5E TO UNDERSTAND YOUR USERS
Error tolerant
Easy to learn Engaging
Efficient
Effective

17. Kim Goodwin

18. THANK YOU !
Kate Rageth - kate@katering.de - www.katering.de