User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them.
I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles.
My 7 UX Principles:
Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible.
So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups.
I hope that you enjoy the slides and please, give me your feedback.