1. KARANJEET SINGH KALSI
Apt. # 1503, 20 EdgeCliff, Toronto, ON M3C 3A4
Mobile: +1 647 504 9057 E-Mail: karan.kls@gmail.com
Advertising & Marketing
Professional Strengths:
Developing Marketing strategies, Proven Relationship Builder, Creative & Problem Solving Skills, Excellent listener
& Communicator, Flexible Team Player, Goal Driven, Effective Leadership
OBJECTIVE
• Create integrated marketing strategies to develop and expand existing customer sales, brand/product
evolution, and media endorsement.
SUMMARY
• Accomplished Marketing & Advertising professional with 5 years of experience in managing key
client accounts in various sectors like Real Estate, Entertainment, Educational Institutions,
Automotive, Luxury & Lifestyles etc.
• Proactively identified and pitched for additional revenues streams with lateral brand growth.
• Extensive knowledge of billing systems to manage client proposals and budgets.
• Ability to understand project requirements and communicate client expectations to internal teams.
• Effective coordination skills to liaise between marketing teams & clients and manage multiple
projects within budgets.
• Managed projects in 360degree approach.
• Soft skills include illustrations, logo creative and web-designing for national and international
clients.
.
SKILL SET
• Client Relationship Management
• Business Development
• Key Account Management
• Budgeting and Accounting
• Marketing & Brand Management
EDUCATION
• Post Graduate Program (International Business Management), Centennial College, Toronto
• Bachelors Degree of Mass Media (Advertising), Mumbai University, India (April 2008)
WORK EXPERIENCE
Empire Lighting – Toronto 1st
Dec 2014 – To present
Sales and Marketing Manager
Role:
• Responsible for selling and presenting modern, traditional and contemporary lightings for residential
and commercial use
• Educating and engaging customers with appropriate knowledge about lighting lifestyle
• Highly responsible for meeting sales target and marketing objectives which includes planning,
developing, implementing marketing strategies and evaluate advertising
• Establish product pricing strategies and recommending selling prices
• Providing excellent after sales services
Achievements

2. • Successful in developing repeating customers
• Implemented marketing and advertising strategies which increased sales percentage
Ex-Sell Sales & Merchandising - Toronto 19th
July 2014 – 3rd
Nov, 2015
Intel - Brand Ambassador (Part Time)
Role:
• Responsible to assists sales in electronic supermarket (laptops/notebooks department)
• Understanding the retail sales locality and consumer behavior of the target market
• Assisting Sales Associate in designated location by the organization
• Responsible to educate consumer for right product for their specific needs and developing brand trust
in consumer’s mind
• Performing and promoting tasks that involve store management and employees about the brand
upcoming features.
Achievements:
• Successfully assisted and increased sales by 20%
• Leaving customer with completely equipped with knowledge for the product.
Thoughtrains Advertising Pvt. Ltd., India Aug' 2012 – Feb 2013
Account Executive (Advertising)
Role:
• Tracked client’s accounts on advertising budgets, bills and outstanding payments
• Managed pitches to clients to explore future business opportunities
• Expand client base through regular market research
Achievements:
• Successfully, conducted market research and implemented collaterals for key accounts
• Coordinated requirements with outsourced vendors for staging trade shows, exhibitions and events
• Played the lead role in execution & implementation of corporate communication and BTL strategies
Arc n Brick Infrastructures Pvt. Ltd., India Jun' 2010 -Aug' 2012
Advertising Coordinator / Client Relationship Executive
Role:
• Provided vital inputs on brand identity, design drafts and promotional strategies
• Conducted market research to study market trends and competitor strategies
• Established rapport with traders & consumers through various media and marketing channels
• Assisted the marketing team in research work
• Developed brand identity/meaning, brand implementation and marketing strategies
• Involved in design creation and necessary collaterals for branding and marketing
• Initiated, organized and promoted brands in terms of competitor response

3. Ronak Designs Exclusive, India Apr' 2008 - Jun' 2010
Copywriter
Role:
• Developed content for integrated advertising campaigns for television, radio and print media
• Wrote headlines, taglines for OOH and online media
• Created micro sites, email campaigns and blog reviews
ADDITIONAL INFORMATION
Computer Skills
• Conversant with Microsoft Office, Adobe software tools like Adobe Photoshop/Illustrator, After
Effects and InDesign; CorelDRAW to prepare reports and presentations.
Language Skills
• Good command over English, Corporate Communication Skills, Social Communication Skills
REFERENCES
Shrikant Ramakrishnan (Global Business Development Director) – Plantagon International.
Email: shrikant.ramakrishnan@plantagon.com
Simi Kalsi (Chief Marketing Manager) Indian express Publications. Email: simi.kalsi@indianexpress.com