From a survey about horror movie viewers, the following was gathered: - Females were found to be the gender that viewed horror movies the most, and those aged 21+ were the main viewers. - Understanding who watches horror movies helps filmmakers market and produce movies targeted at specific demographics in order to make more money. - Researching demographics is important so that movies aren't marketed at audiences that are too young to watch or ones that won't enjoy the genre.

1. AO2
AUDIENCE PROFILE

2. QUESTIONNAIRE
My questionnaire was made by me
independently.
The questions I have in my
questionnaire will help me create a
profile on people that watch horror
movies.

3. THE PURPOSE OF RESEARCH
• The reason I am doing research is to understand the demographics who enjoy
and watch horror movies, not only this but it gives me a good idea of who
watches horror movies.
• The reason research is detrimental is that al of the research helps to market and
produce the movie for the demographics who will enjoy it most, which will then
produce more money for the correct advertising at different demographics.
• Understanding age helps to know who to market at, for example if they market
too young nobody can watch it, and too old nobody will enjoy it.

4. THE RESPONSES I RECEIVED

12. WHAT I GATHERED FROM MY DATA
From my survey I found that the gender which viewed horror the most was females,
and the age of people who view it most was 21+, this isn't a surprise to me as the
movie was aimed at young and female, this demographic was advertised at and the
advertising campaign was somewhat a success, the style of horror came out with
thriller as the most popular whereas gore was the most feared thing in a horror.