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By Kristyana, Elise, Lucy, Maddi 
RESEARCH INTO 
AUDIENCE
Target audience; 
 /saraeveninga2media.wordpress.com/2012/10/09/audience-research/
Research.. 
 This is our research into the demographics of horror 
films, this made us to decide that the perfect age 
group for our production would be ages 15-35 for both 
male and female. 
 The difference in these statistics demonstrate that both 
genders enjoy watching horror films therefore when 
creating my own horror film plot and storyline I will make it 
appealing to both males and females. 
 The statistics above also refer to social class and the results 
show that the social class C2 enjoy watching horror films 
the most compared to other classes. This category consists 
of the skilled working class who have below average 
incomes, this factor is important when marketing the film
Putting together the focus 
group 
 We put together a focus group on facebook of 
teenage media students which all have an 
interest in horror films and are all In our age 
range.
Focus group results 
 We used Facebook 
because this is where 
the majority of 
teenagers would be 
willing to answer 
questions and as 
these are our target 
audience this would 
be effective .
 Overall the favourite horror film was the 
supernatural horror film, This will inspire us to 
do a supernatural horror film for our opening. 
 It will also encourage us to take the fears 
mentioned into consideration when filming
Questionnaire results for; 
we handed out questionnaires to teenagers in our media class 
favourite type of horror film 
thriller 
slasher 
super natural 
comedy horror 
zombie

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research into Audience

  • 1. By Kristyana, Elise, Lucy, Maddi RESEARCH INTO AUDIENCE
  • 2. Target audience;  /saraeveninga2media.wordpress.com/2012/10/09/audience-research/
  • 3. Research..  This is our research into the demographics of horror films, this made us to decide that the perfect age group for our production would be ages 15-35 for both male and female.  The difference in these statistics demonstrate that both genders enjoy watching horror films therefore when creating my own horror film plot and storyline I will make it appealing to both males and females.  The statistics above also refer to social class and the results show that the social class C2 enjoy watching horror films the most compared to other classes. This category consists of the skilled working class who have below average incomes, this factor is important when marketing the film
  • 4. Putting together the focus group  We put together a focus group on facebook of teenage media students which all have an interest in horror films and are all In our age range.
  • 5. Focus group results  We used Facebook because this is where the majority of teenagers would be willing to answer questions and as these are our target audience this would be effective .
  • 6.  Overall the favourite horror film was the supernatural horror film, This will inspire us to do a supernatural horror film for our opening.  It will also encourage us to take the fears mentioned into consideration when filming
  • 7. Questionnaire results for; we handed out questionnaires to teenagers in our media class favourite type of horror film thriller slasher super natural comedy horror zombie