The document discusses research on the target audiences for post-apocalyptic films and the media product. It finds that films like I Am Legend and The Book of Eli typically attracted older audiences aged 40-54, while 28 Days Later appealed more to younger viewers aged 25-39. However, the document aims its media product at teenagers like the creator. Additional research through surveys found the audience was majority female teenagers aged 13-19, in contrast to the larger male audiences in other post-apocalyptic films.

1. “Who would be the audience for your media product?”

2.  Looking back to my initial ‘YouGov’ research of the post apocalyptic film
genre, the average age for various films are as follows:
 I Am Legend- 40-54 years old.
 28 Days Later- 25-39 years old.
 The Book of Eli- 40-54 years old.
 Although this is the research from these particular post apocalyptic films,
for my personal film opening I believe my average audience age would be
teenagers like myself as this is who I have targeted my distribution at
rather older individuals.
Age

3. Gender
Again linking back to my ‘YouGov’ research, for the three previously mentioned post apocalyptic films.
This research showed that the majority of their audiences were males; however in the personal research
I did through the form of a ’SurveyMonkey’ survey which showed:
This specific question
showed that 59.04% of
those who answered were
female, therefore contrasting
to the information shown for
The Book of Eli, I am Legend
and 28 Days Later.

4. How I attracted certain audiences:
 In terms of purpose decision in my film opening that I made,
were including only teenage characters to potentially attract a
teenage audience- Furthermore, this was a decision that was
successful because as you can see from the second slide my
audience consisted of those 13-19 years old.