Search And Success: How To Make Your Website, Content And SEO Pay Off
3 Effective Social Media Strategies for Growing Business
1. 3 Highly Effective Strategies for
Growing Your Business with
Social Media Marketing
Julie Urlaub
Founder and Managing Partner,
Taiga Company
Opportunity Council 17th Annual Connections and BBQ
3. 3
THE WAY WE AS
CONSUMERS ARE
MAKING PURCHASING
DECISIONS AND
BUYING PRODUCTS
AND SERVICES HAS
CHANGED.
4. 4
BUILDING TRUST ON SOCIAL MEDIA
MATTERS
Customers expect
businesses to be active in
social media. (DigitalBuzz)
85% 92% 82% 81%
Consumers say they trust
earned media, such as
social media, word of
mouth, recommendation
from friends and family,
above all other forms of
advertising. (Webbed Feet)
Consumers trust a
company more if they are
involved with social media
(Forbes)
81% of customers reach
out to friends and family
members on social
networking sites for advice
before purchasing
products. (DigitalBuzz)
6. 6
ACCORDING TO THE SOCIAL MEDIA MARKETING
INDUSTRY REPORT, SOME OF THE CRITICAL GOALS
OF B2B BRANDING VIA SOCIAL MEDIA INCLUDE:
BUILDING BETTER
RELATIONSHIPS WITH
PARTNERS,
PROSPECTS AND
CUSTOMERS.
ATTRACTING
PROSPECTIVE
CUSTOMERS AND
COMPRESSING
SALES CYCLES.
MONITORING
COMPETITIVE
POSITIONING AND
ENSURING THEY’RE
AHEAD.
ESTABLISHING
THOUGHT
LEADERSHIP IN THE
INDUSTRY.
BUILDING BRAND
AWARENESS AND
PREFERENCE
AMONG DECISION
MAKERS.
8. 8
ACCORDING TO A SURVEY
CONDUCTED BY WEB.COM,
WHAT WORKS FOR SMALL
BUSINESSES ONLINE MAY
BE THE SAME THING THAT
WORKS FOR THEM IN THE
REAL WORLD.
IT’S “EASY TO DO BUSINESS
WITH”
IT’S “PERSONAL, INTIMATE,
HUMAN, FACE-TO-FACE”
IT’S “CUSTOMER-FOCUSED”
IT’S “RELIABLE, THERE WHEN
YOU NEED THEM MOST”
IT’S “LOCAL, CLOSE-BY,
CONVENIENT”
