50 Facts About Social Media For Business


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50 Facts About Social Media For Business

  1. 1. 50 Facts About Social Media For Business The Anglum Group
  2. 2. The Anglum GroupIt doesnt matter what your industry, social media matters. Andwhether youre a marketer, entrepreneur or some otherprofessional, youve probably wondered what that means foryou.Here, to give you some interesting food for thought, are 50statistics about social media for business today! 50 The Anglum Group 2
  3. 3. General Social Media Facts 62% of adults worldwide now use social media Over 80% of Americans use social media 91% of those Americans access social media every month People spend more online time social networking than they do emailing, searching or shopping Social media is the most popular online activity 22% of online time is spent on social networks Around 40% of people access their social media accounts on mobile devices The Anglum Group 3
  4. 4. Specific Social Networks Facebook is still the top destination among social networks There are over 800 million people using Facebook Americans spend more time on Facebook than on any other United States website More than half of Facebook users log in every day 42% of mobile users are sharing multimedia on Facebook 51% of Facebook users are more likely to buy from brands they follow Smartphone users now spend as much time on social networking apps as they do playing games The Anglum Group 4
  5. 5. Specific Social Networks 40% of Twitter users regularly search for products via Twitter 64% of Twitter users are more likely to buy from the brands they follow 12% of people have bought a product because of info on Twitter Pinterest is the third most popular social network, right behind Twitter and Facebook Buyers referred from Pinterest are 10% more likely to make a purchase On mobile devices, Google+ is the second most used social network The Anglum Group 5
  6. 6. Demographics Info 98% of 18- to 24-year-olds use social accounts every month College towns have the highest Facebook logins 57% of Facebook users have completed some college and 24% have degrees 46% of Facebook users are 45 or older 60% of Pinterest users are female 50% of Pinterest users are in the United States 50% of Google+ users are 24 or younger The Anglum Group 6
  7. 7. Social Media for Business 53% of small businesses are using social media 88% of them are using social media to increase exposure 60% of small business decision makers spend less than $100 on social media 53% of active social media users follow a brand 65% of the worlds top companies have an active Twitter profile 90% of marketers are using social media for business 93% of marketers using social media rank these tools as important 43% of marketers have seen sales increase due to social campaigns According to Ning, it only takes 20 people to build meaningful many-to-many networking The Anglum Group 7
  8. 8. Social Media for B2B 44% of small to mid-sized business (SMB) decision-makers use social media 86% of those SMB decision-makers use Facebook 41% of SMB decision-makers use LinkedIn 33% use Twitter The Anglum Group 8
  9. 9. Social Media and Customer Relations 20% of social media users would make a purchase from a social media site 50% of small business owners have reported getting new customers through social media activity 47% of consumers are somewhat likely to buy from a brand they follow online Active adult social media users are 75% more likely to spend a lot of money on music Active adult social media users are 47% more likely to spend a lot of money on clothes, shoes and accessories The Anglum Group 9
  10. 10. Social Media and Customer Relations Social media users are willing to pay a 21% premium for brands that deliver great service through social media Social media users who have a great service experience tell an average of 42 people, compared to 9 for those who arent on social channels 60% of them are also willing to post on Facebook about products/services if they get a great deal or discount Social media users who have a bad service experience will tell an average of 53 people, compared to 17 for those who arent on social channels According to research from ComScore, brands that post at least once a day will reach 22% of their fans in a given week The Anglum Group 10
  11. 11. Stat Sources The Social Skinny Media Bistro Social Media Examiner Mashable Straight North, LLC The Anglum Group 11
  12. 12. The Anglum GroupThe Anglum Group is a management consulting company that focuses ondelivering innovative cost-effective retail customer marketing solutions toour clients. Specifically, we provide insight and expertise based upon ourmany years of retail experience – allowing our clients to realize theirmarketing objectives. We are not content just identifying the propercourse of action, we stay with the project until the benefit is realized.The companies that we work with are leading retailers that are eitherextending their existing customer capability or companies looking toimprove the return on their initial marketing technology investment. Ouremphasis is on customer understanding, customer strategy developmentand marketing execution based upon industry best practices.All of our staff are former retail professionals that have a blend ofMarketing and Technology skills who are adept at identifying and applyingproven practical approaches to achieve desired return on investment. The Anglum Group 12
  13. 13. The Anglum Group The Anglum Group 13
  14. 14. Scope of Practice CRM Best Practices Customer Identification – Multi-Channel CRM Roadmap Development Business Analytics Program Strategy Database Assessment RFP Management Business Case Development Loyalty Programs Sports/Event Marketing Privacy - US / International Credit Card Partnership MarketingMobile Application and Program Development Social Media The Anglum Group 14
  15. 15. Anglum Group Clients The Anglum Group 15
  16. 16. The Anglum Group LLC 3835 Susan LaneMinnetonka, MN 55345 952.223.2000www.anglumgroup.com