Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Now Law Enforcement Pres

0 views

Published on

This is a presentation I gave at the 2010 Law Enforcement Torch Run International Conference.

  • Be the first to comment

Social Media Now Law Enforcement Pres

  1. 1. social
  2. 2. relationship media marketing engagement commerce }
  3. 4. :) get it right
  4. 6. decision influence
  5. 7. overview social media now challenges solutions strategy measurement {
  6. 8. the space pecha kucha brands . innovations . stats . resources
  7. 9. brands
  8. 10. brands
  9. 11. brands
  10. 12. sales up 106% brands
  11. 13. brands
  12. 14. innovations
  13. 15. innovations
  14. 16. innovations
  15. 17. mobile innovations
  16. 18. innovations
  17. 19. +18% -6% stats
  18. 20. STATS:SM/BRANDS 72% Feel a stronger connection 68% Feel better served 74% Have a more positive image 70% More willing to engage social media impacts brands stats
  19. 21. STATS:SM/BRANDS 64% Improved opinion of company when friend interacts 52% Choose to fan/follow brand to help showcase their personality online stats social media impacts brands
  20. 22. STATS:FB 500 MM users / 50% log on daily 60% of FB fans are more likely to recommend a brand after becoming a fan 51% FB fans are more likely to buy the brands they follow #1 traffic driver stats
  21. 23. STATS:SM/BRANDS 50%+ Internet Users read blogs at least monthly 12% Update / contribute to a blog stats blog readers
  22. 24. stats
  23. 25. resources
  24. 26. resources
  25. 27. resources free
  26. 28. $ resources
  27. 29. resources
  28. 30. bam! (6:40 flat) www.larrywblog.com @lardog2000
  29. 31. me?
  30. 32. challenges people | knowledge | culture | budget
  31. 33. people | knowledge | culture | budget solutions
  32. 34. intern? executive?
  33. 35. internal advisor external people | knowledge | budget
  34. 36. strategy
  35. 37. goals & plan build | market | convert
  36. 38. measure sales | leads | engagement | benchmarks
  37. 39. thanks [email_address] www.larrywblog.com @lardog2000

×