There’s a lot of noise online. New social networks and platforms are emerging by the day and as participation exponentially increases, it’s only getting louder. Plenty of companies are competing for your customers’ attention. Your customers are bombarded with messages and information all day, in every context, on multiple devices, from multiple sources. Conversations are happening about your brand online, good and bad, possibly in many different languages. We will help you in understanding and clarifying your social media goals and objectives.
Does your current social media strategy align with your goals? We will work with you to review your current strategy. If you don’t have a social media strategy, don’t worry, we’ll work with you to develop one from scratch.
Where have others in your industry found success? We will perform in-depth competitive analysis and help you identify what social media channels you should be on and help you with setting those up. http://www.flickr.com/photos/28478778@N05/5728485497/sizes/l/in/photostream/
In social media, content is king. What to post, where, and when? Establishing a content calendar and initial copy is key to running a successful social media campaign. We will use our expertise to help guide you in this process.http://www.flickr.com/photos/moriza
Community Management RequirementsAn effective component to any successful social media campaign is assigning ownership. There also needs to accountability. Nothing devalues all the hard work you’ve done to establish your brand than having stale on unfinished social media channels. Like a old or incomplete website. We will work with you to craft the requirements for this role internally, or, we can assign one of our expert community managers to your account to manage your campaign. http://www.flickr.com/photos/mckaysavage
Metrics Identification and AnalyticsHow is your program performing? What are your customers saying, sharing, liking? We gather business intelligence tracking the effectiveness of the campaign and deliver it to you in a detailed monthly report.
GrowthHow healthy is the Community’s Growth (MoM)? (DAU, Forum Traffic)AdoptionHow well are we adopting people into your platforms? (Fans, Followers,ForumRegs, etc)EngagementHow involved is your community in what you do? (Comments, open rates, returning users)ResponsivenessHow responsive are you to your community? (Mod tracking, replies, etc)Relevancy“What about this interests me?” (Likes, Retweets, thumbs up/down, etc)SatisfactionThrough surveys to understand program / brand sentiment
Why is social media important?
Why is social mediaimportant?and how do I incorporate it in what I do?
77% of B2C marketers said they acquireda customer via Facebook.65% 47% 1/3of B2B marketerssaid they acquiredcustomers viaLinkedInof B2B marketersactively usingLinkedInof global buyers usesocial media toengage vendors.75% expect to usesocial media in futurepurchase processSource: www.jeffbullas.comSales
78%of consumers believe social media willbecome the dominant method for them tocommunicate with companies.58% 20% 59%of customers havetweeted about a badexperience with acompany and have neverreceived a responseof top Fortune 500companies engage theircustomers on Facebook.This includes listening,engaging, and respondingto customer questionsof customers will switchbrands to get betterserviceSource: dailyinfographic.comSupport
92% of US companies have used social media forrecruiting.7 out of 10 1in5 66%of employers havesuccessfully hired acandidate usingsocial mediajobseekers had acontact share a jobwith them onFacebookof recruiters useFacebook to findtalentSource: socialtimes.comHiring
Social Media Check Up Is your current strategy addressingyour business needs? Are you reaching the rightaudience? Are you continuing to grow youraudience? Do you have a content strategy? What success metrics are youtracking?✔✔✔✔✔
AudienceChannel Identification and CreationYouCompetitionWhere you shouldstart.