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Why is social media
important?
and how do I incorporate it in what I do?
SocialInstinct
Keith
Crowell
VP of
Social
Media
@keycrow
Where does social media matter?
Sales
77% of B2C marketers said they acquired
a customer via Facebook.
65% 47% 1/3
of B2B marketers
said they acquired
customers via
LinkedIn
of B2B marketers
actively using
LinkedIn
of global buyers use
social media to
engage vendors.
75% expect to use
social media in future
purchase process
Source: www.jeffbullas.com
Sales
Support
78%
of consumers believe social media will
become the dominant method for them to
communicate with companies.
58% 20% 59%
of customers have
tweeted about a bad
experience with a
company and have never
received a response
of top Fortune 500
companies engage their
customers on Facebook.
This includes listening,
engaging, and responding
to customer questions
of customers will switch
brands to get better
service
Source: dailyinfographic.com
Support
Hiring
92% of US companies have used social media for
recruiting.
7 out of 10 1in5 66%
of employers have
successfully hired a
candidate using
social media
jobseekers had a
contact share a job
with them on
Facebook
of recruiters use
Facebook to find
talent
Source: socialtimes.com
Hiring
Social Media Check Up
 Is your current strategy addressing
your business needs?
 Are you reaching the right
audience?
 Are you continuing to grow your
audience?
 Do you have a content strategy?
 What success metrics are you
tracking?
✔
✔
✔
✔
✔
Audience
Channel Identification and Creation
YouCompetition
Where you should
start.
Content Development and Distribution
S M T W T F S
Types of content and distribution.
tweets and posts
blogs
ebooks
images
presentations
podcasts
videos
Community Management
Ownership Execution
In-house Outsource?
Social
Media
Publishing
Social
Listening/
Monitoring
Metrics and Analytics
Growth
Adoption
Engagement
Responsiveness
Relevancy
Satisfaction
Metrics and Analytics
Category Score Total
Growth 12.43 15
Adoption 6.31 10
Engagement 4.14 10
Responsiveness 4.97 5
Relevancy 5.00 5
Satisfaction 4.00 5
Score 36.84 50
Community Health Index
Keith Crowell
Vice President
415.290.3453
keith@socialinstinct.com
@keycrow
I want to haz Social Media?
Click the card to
contact us and find
out more

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Why is social media important?

Editor's Notes

  1. There’s a lot of noise online. New social networks and platforms are emerging by the day and as participation exponentially increases, it’s only getting louder. Plenty of companies are competing for your customers’ attention. Your customers are bombarded with messages and information all day, in every context, on multiple devices, from multiple sources. Conversations are happening about your brand online, good and bad, possibly in many different languages. We will help you in understanding and clarifying your social media goals and objectives.
  2. http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/
  3. http://dailyinfographic.com/social-customer-service-infographic#
  4. http://www.recruitingblogs.com/profiles/blogs/40-amazing-social-media-statistics-every-recruiter-should-knowhttp://socialtimes.com/social-media-recruitment-infographic_b104335
  5. Does your current social media strategy align with your goals? We will work with you to review your current strategy. If you don’t have a social media strategy, don’t worry, we’ll work with you to develop one from scratch.
  6. Where have others in your industry found success? We will perform in-depth competitive analysis and help you identify what social media channels you should be on and help you with setting those up. http://www.flickr.com/photos/28478778@N05/5728485497/sizes/l/in/photostream/
  7. In social media, content is king. What to post, where, and when? Establishing a content calendar and initial copy is key to running a successful social media campaign. We will use our expertise to help guide you in this process.http://www.flickr.com/photos/moriza
  8. Community Management RequirementsAn effective component to any successful social media campaign is assigning ownership. There also needs to accountability. Nothing devalues all the hard work you’ve done to establish your brand than having stale on unfinished social media channels. Like a old or incomplete website. We will work with you to craft the requirements for this role internally, or, we can assign one of our expert community managers to your account to manage your campaign. http://www.flickr.com/photos/mckaysavage
  9. http://www.flickr.com/photos/jonwick
  10. Metrics Identification and AnalyticsHow is your program performing? What are your customers saying, sharing, liking? We gather business intelligence tracking the effectiveness of the campaign and deliver it to you in a detailed monthly report.
  11. GrowthHow healthy is the Community’s Growth (MoM)? (DAU, Forum Traffic)AdoptionHow well are we adopting people into your platforms? (Fans, Followers,ForumRegs, etc)EngagementHow involved is your community in what you do? (Comments, open rates, returning users)ResponsivenessHow responsive are you to your community? (Mod tracking, replies, etc)Relevancy“What about this interests me?” (Likes, Retweets, thumbs up/down, etc)SatisfactionThrough surveys to understand program / brand sentiment