Juliana Purvis: Resume 2018

1. Juliana Purvis
JMPurvis@MDAnderson.org (832) 350-9358
922 Pebbleshire Dr. Houston, TX 77062
PROFILE:CustomerInsights& Research MarketingDepartmentSpecialistwith a passionfor competitivelandscape
analysisandbrandhealth tracking
PROFESSIONALEXPERIENCE
MDAnderson CancerCenter,Houston,TX
CustomerInsights&Research,MarketingProgram Coordinator
2015 – Current
Competitive Intelligence
Leads all competitive intelligence research initiatives at MD Anderson to support Leadership and Marketing in the development
of business and marketing strategy including:
 Healthcare marketplace trends
 Competitor profiles (history, geographic presence, revenue, awards/recognition, academic affiliations, brand health
scores, leadership profiles)
 Operations & business development (network expansion, business model, strategic partnerships, inpatient/outpatient
procedure market share and service line specialization)
 Marketing strategies (advertising spend/share of voice, campaign tactics, creative executions/messaging review, media
mix analysis, digital & social engagement and sponsored relationships/events)
Market Research & Customer Insights
Designs, implements and communicates insights for qualitative and quantitative research studies including:
The Valenti Group, Houston, TX
Account Director
2014 – 2015
 Management of multiple teams to produce an omni-channel national advertising campaign for Pizza Hut
 Development of a strategic, measurable advertising campaign to increase digital ordering by 35% in 6 months
 Content development for award-winning plans book
BlueMonkey,Houston,TX
MarketingManager
2006 – 2010
 Development and oversight of brand & demand generation marketing strategies
 Creation and maintenance of company website, logo, and digital content
 Growth of client base & revenue using B2B, B2C, & strategic partnerships
 Organic search engine optimization
 Demonstrated industry leadership by founding the first professional organization in Houston for massage therapists
 Competitive intelligence
 Brand valuation
 Brand tracking (multiple geographical tiers)
 Houston Locations & Cancer Network Trackers
 Ad concept / campaign testing
 Customer experience mapping
 Sponsorship effectiveness insights
 Demand generation
 Customer segmentation
 Focus Group Research
 Digital experience analysis
 Ad hoc internal/operational research
 Leadership & stakeholder presentations
 Project & vendor management

2. Imedia ItInc.,Houston,TX
InteractiveMediaDeveloper
1998 – 2006
 Management of interactive media team & vendors
 Creation of digital multimedia content for online training programs: copy, storyboards, graphics, video and audio.
 Production of B2B marketing and collateral: presentations, trade shows, interactive demos, company website and trade
publications
 Contract and proposal generation for the Department of Defense, Schlumberger, YMCA and Arthur Andersen
EDUCATION
B.A. Degree,Advertising;Minor:Marketing.University of Houston, Houston, TX. Major GPA: 3.9, Minor GPA: 4.0.
Magna Cum Laude, Dean’s List. August 2015
A.S. Degree,GeneralStudies. AlvinCommunity College, Alvin, TX. Magna cum Laude. 2013
A.A.S. Degree,Multimedia.The Art Institute of Houston, Houston, TX. Honors Graduate. 1998
SOFTWARE / TOOLS
 AdScope/ Kantar Media
 Survey Monkey
 GoogleAnalytics / GoogleSurveys
 TruvenMarketExpert / NielsenPrism
 Domo DataVisualization
 ForeSeeAnalytics
 MicrosoftPowerPoint,Excel,Word
 Adobe Create Suite: Photoshop,Premiere,InDesign,Acrobat
AWARDS / RECOGNITIONS
2015NSAC Competition:2nd Place, NationalCampaign
2015AddyAward:Pizza Hut CampaignPlansBook
2016AMACrystal Award:Qualitative FocusGroup Research,GraduateSchoolofBiomedicalSciences
2017AMACrystal Award:QualitativeFocusGroup Research,Children’sArtProject