Communication processes are necessary for every organization in doing business. Communications are done through the different promotional activities.

1. Effective Communication for
Business Growth

2. How Effective Communication useful for
Business Growth
Communication processes are necessary for every organization in doing
business. Communications are done through the different promotional
activities. Through the proper communications the business tends to impact
over the daily lives of different people. Different media channels are adapted for
the promotions and advertisements.
In order to advertise with purpose of proper communication different
technologies and media channels are chosen by the business over promotions.
Promoting the business or products through newspaper, T.V., billboards and
different other mediums, is referred as advertisements. The business
communication processes with the purpose of promotions are helpful for a
business to maintain the ethical steps within the operations as well as
maintaining the customer relationships.

4. Processes of Communications
To have success in the business advertisements and the promotions
are important part within the business activities. In light of the
advertisements and promotions the process of communication is
referred as the message which will be delivered to the targeted market.
Through the most effective communication activities more audience
can be convinced to purchase the products or have interests in the
business.
• Mass Communications
• Sender and Encoding
• Message Channels
• Interpersonal Communication
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5.  Mass Communications Process
By targeting a wide number of customers an organization can develop
the advertisements and promotional activities and chose efficient
media channels to deliver the message.

6.  Sender and Encoding Process
In this process the sender of the advertisements is the agency who
develops the advertisements by adding the message and sends it to
the public so that they can be interested on the products by getting the
message. An organization can approach to different advertising
agencies that have the skills to develop such advertisements. The
agencies use different signs and pictures along with proper contents
which are used as encoding the message within the ads. The
customers tend to understand the encoded message through these
signs and pictures.

7.  Message Channels Process
Creative and effective advertisement for the organization the message
channels are used as the mediums for the communication. Such
mediums are T.V, newspaper, social media, digital mediums along with
internet and websites etc. The advertisements of organization should
be developed and proper media planning should be done by analyzing
the advertisements activities of the competitors like ZARA.

8.  Interpersonal Communication Process
Face to face communication is considered in this communication process.