INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
The Secret Ingredients to Marketing on a Small BudgetFlint Group
How do you prioritize and make marketing decisions that will have an impact on your business if you have limited funds? This presentation will walk you through the steps to identify goals, develop strategies, and determine best uses of your marketing dollars.
Proposal to Martin Community College for FY2009 Marketing Plan (06-01-08)Lucretia King
This proposal contains a brief overview of public relations, marketing, advertising (definitions of and distinctions between the three), as well as marketing and public relations recommendations for Martin Community College.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
An overview of the shift in how smart health care marketers are using digital techniques to engage consumers and growth their business. Health care marketing research shows that consumers do not select physicians or care facilities from advertising -- yet this is the primary tactic used by many health care marketers. For health care marketers who missed the paradigm shift to digital word-of-mouth (social media, online reviews, online testimonials, digital search) there is still time to catch up. This presentation provides a list of action items to energize your efforts.
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
Seeking a Contractor with experience and expertise in communications planning, media relations, development and dissemination of information for publications, and evaluation of communications efforts? Missy Blankenship, Sales and Marketing
Public relations, sponsorship, direct marketing and packaging - Basic of adve...Rai University Ahmedabad
This session entails the role and importance of public relations, sponsorship, direct marketing and packaging in advertising. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
The Secret Ingredients to Marketing on a Small BudgetFlint Group
How do you prioritize and make marketing decisions that will have an impact on your business if you have limited funds? This presentation will walk you through the steps to identify goals, develop strategies, and determine best uses of your marketing dollars.
Proposal to Martin Community College for FY2009 Marketing Plan (06-01-08)Lucretia King
This proposal contains a brief overview of public relations, marketing, advertising (definitions of and distinctions between the three), as well as marketing and public relations recommendations for Martin Community College.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
An overview of the shift in how smart health care marketers are using digital techniques to engage consumers and growth their business. Health care marketing research shows that consumers do not select physicians or care facilities from advertising -- yet this is the primary tactic used by many health care marketers. For health care marketers who missed the paradigm shift to digital word-of-mouth (social media, online reviews, online testimonials, digital search) there is still time to catch up. This presentation provides a list of action items to energize your efforts.
Cross-Pollinated Marketing: The Blurring of B2B & B2C Strategy using Earned, ...Earthbound Media Group
Most organizations typically lump themselves into one of two different business models – business-to-business or business-to-consumer – and thus follow a pretty traditional marketing plan that falls in line with their target audience. However, industries such as entertainment, education, healthcare, and even consumer products, are demonstrating how an unconventional approach of cross-pollinating brand promises and hyper-targeted messaging across both earned and paid media can reach a more diversified segment of consumers and businesses alike, regardless of who the “buyer” is. This demonstrates a pivotal shift in how they attract customers, culminating in huge results.
We will explore how to challenge the traditional rules of thought in how you view your audience, how to identify cross-pollinating opportunities as well as how and when you can take advantage of your audiences’ online networks, communities, influencers and buying behaviors.
From this webinar you will learn:
1. How to think unconventionally past your traditional marketing routine and audience
2. How to initiate and test cross-pollinated marketing opportunities
3. How to leverage your community and audience funnel to attract new customers
4. How to put a test plan together to experiment with diversifying the media mix without large risk
Seeking a Contractor with experience and expertise in communications planning, media relations, development and dissemination of information for publications, and evaluation of communications efforts? Missy Blankenship, Sales and Marketing
Public relations, sponsorship, direct marketing and packaging - Basic of adve...Rai University Ahmedabad
This session entails the role and importance of public relations, sponsorship, direct marketing and packaging in advertising. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
Ingrid Bockting (1969) is a
Dutch illustrator working from
the Amsterdam City Centre.
Her clients are woman’s
magazines, fashion companys
and beauty brands.
Ingrid’s illustrations are all
handmade, using pencil,
gouache water-colour and
paper-cuts, then finished in
Photoshop. All her work is
commissioned by group of
talented art directors.
www.ingridbockting.nl
What does collaborative assessment really mean?ContinuumEDU
21st Century Skills frameworks discuss collaboration, communication & teamwork. Assessing collaboration proves challenging & the 2015 PISA exam will measure collaboration. This presentation focuses on different perspectives of collaborative assessment - creation within the digital social networks & tools to empower educators. For collaborative assessment to be realized a change in mindset must occur & understanding the data necessary to assess collaboration for the group & individual is necessary.
Role of Integrated Marketing Communication; Process of Marketing Communication; Definition and
Scope of Advertising Management; Determination of Target Audience, Advertising and Consumer
Behavior; Setting Advertising Objectives, DAGMAR; Determining Advertising Budgets; Advertising
Strategy and Planning, Creative Strategy Development and Implementation
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
Social Media Marketing Role in Lead Generation is This Done .pdfFirstDigiAdd3
Social media marketing is just one part of a comprehensive lead-generation strategy. It should be integrated with other marketing channels and efforts to achieve the best results. As the social media landscape evolves, businesses should stay updated with the latest trends and best practices to maximize their lead-generation efforts.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
What you will learn ?
Website Development
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Digital Marketing
Tools
Addons
https://dev-birundha.pantheonsite.io/
A PowerPoint presentation discussing the factors that go into digital marketing as well as conscious marketing. Uncovering how to market with social media and influencers while staying conscious to the environment and the company's stakeholders.
Running Head DEVELOPING COMMUNICATIONS POLICY1Developing Commun.docxtodd271
Running Head: DEVELOPING COMMUNICATIONS POLICY1
Developing Communication Policy 2
Developing Communications Policy
Rufus Williams
Argosy University
September 12, 2018
An informative policy on marketing – more like a marketing plan, Rufus! This could be developed into an excellent communication policy, had you developed headings for each section noted in the rubric. By developing headings for each section of the rubric, you will not overlook an important section. I believe you misunderstood the assignment. You may revise your communication policy by following the rubric and develop headings based on the elements noted in the rubric and repost your paper to earn a passing grade.
As we all know, communicating the policy is the key to compliance. All policies should be reviewed annually and employees should receive annual refresher training. Your discussion of your organization showed that you understand the importance marketing your company through social media – but the focus of your paper should be on communicating – a communication policy which is far more than marketing. You should develop a comprehensive communications policy that covers a variety of communication media, most of your focus was on social media and how to market your goods using social media. What other communication medias are available that you should discuss with your employees? You overlooked the importance of discussing organizational strategic changes, procedural changes, information important to organizational subgroups, confidential information, and unwelcome information, in your policy.
You overlooked the importance of explaining the necessary approvals that are required. You explained the tools that you use in social media to market your goods, but I could not locate the communication tactics used in the organization. Remember, not only must changes be approved, but also all new policies must be approved by HR. You provided sources that were not found in your paper – remember all citations must be found in your reference list and all references must be found in your policy as in text citations – remember to fix this. Remember to use the course text book by Barrett to support your weekly research papers. She provides excellent communication ideas to use in your paper. Remember to end the research paper with a summary of key points.
I especially appreciated the following from our readings: Many companies are now using text message, email, social media, video chat (Skype) and face-to-face meetings to communicate to their employees (Barrett, 2013). There are many types of personalities out there and everyone prefers a different type of communication outlet.
I appreciated what others had to say about keeping records: Keep a conference journal. Record the date, time, reason, and key points discussed in the conference (Teich, Frankel, Kling, & Lee, 1999).
Gervertz (2011) reminds us that monitoring employees’ social media is an effective way to ensure.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
Similar to NRPA Marketing Roundtable 10-25-10 (20)
1. Strategic Marketing and Communication Minneapolis 2010
2010 SPRE Research to Practice
Facilitators:
SPRE: Tatiana Vasileia Chalkidou - Ph.D. Candidate, Oklahoma State University
APRS: Barbara Young, Recreation Manager, City of Chandler, Arizona
Guest Presenter: Liam O’Mahony, Information Specialist, City of Chandler, Arizona
I. Definitions for Roundtable Discussion
Marketing Communications
• Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large (American Marketing Association, 2007).
• Communication is defined as a process by which we assign and convey meaning in an attempt
to create shared understanding. This process requires a vast repertoire of skills in intrapersonal
and interpersonal processing, listening, observing, speaking, questioning, analyzing, and
evaluating (Office of Superintendent of Public Instruction [OSPI], n.d.).
• The application of the marketing concept to an organization involves putting the customer at
the centre of all decision-making processes. However, some organizations have difficulty in
recognizing who the customers are, particularly if the product or service is offered free of
charge, or if the organization supplying it is the sole supplier (Horner & Swarbrooke, 2005).
• Marketing communication utilizes all pertinent information tools (fliers, web site, word of
mouth, etc) to deliver the value of the organization’s service offerings to the targeted customer
groups. The greatest benefits are to be gained when e-communication tools are used alongside
traditional methods to give additional contact points and a reinforced consistent message. The
value of each separate tool is leveraged in this way to create a greater synergy and effectiveness
(Masterman & Wood, 2005).
Branding
• Branding begins by first understanding what others say about your organization (California
Park & Recreation Society [CPRS], n.d.). It is a process by which parks and recreation can be
positioned among its many publics (California Park & Recreation Society [CPRS], n.d.).
• The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or
design, or a combination of them intended to identify the goods and services of one seller or
group of sellers and to differentiate them from those of other sellers (n.d.).
• Brand loyalty results after users consider park and recreation facilities and programs, are aware
of their benefits, uses them, and their initial perceptions are reinforced (California Park &
Recreation Society [CPRS], n.d.).
2. Strategic Marketing and Communication Minneapolis 2010
II. Outline for Roundtable Discussion
Core Marketing Communication disciplines to promote, support and reinforce branding:
A. Media Relations – Harnessing influence and impact of media outlets to disseminate brand.
• Relationship building with key media personnel – tours, press releases, pitching methods
• Maintaining a current online press room - tools, photo library; media coverage archive
• Spokesperson training and knowledge of overall programs and facilities
• Utilize free TV and newspaper online community event calendars to supplement publicity
B. Advertising – Articulating the branding “look and feel” in traditional print media buying.
• Print - Newspapers, magazines; changes to industry; shift to web advertising options
• Broadcast –Developing internal television and web video programming (virtual tours, features)
C. Direct Marketing – Delivering your branding messages straight to your customers.
• Subscription lists for distributing customer collateral
• Promotional card mailers
• Coupons in organizational publications (newsletters, brochures and magazines)
D. Internet Marketing – Conveying your branding via your web site and interactive resources.
• Web site design and registration user appeal
• Functions and features – photo galleries, video integration, customer feedback mechanism
• E-newsletters – list development, acquisition, measurement, content format and graphics
• Google news alerts; Google business listings; analytics to assess traffic and information needs
E. Social Media Marketing – Leveraging free social networking web sites to acquire loyal customers
and develop external brand ambassadors.
• Facebook, Twitter, YouTube, Flickr, Four Square
• Developing uniform brand “look and feel” across all applications
• Dedicating resources for daily or weekly content management for selected social media sites
F. Staff Communication –Training to enhance customer service and foster internal brand ambassadors.
• Web demonstrations at activities and events; sign-up kiosks at facilities
• Special event participation – family expos, company health fairs, summer camp fairs
• Open houses for instructors to showcase classes and programs
• Annual staff training and review of web site, print materials, customer messaging
• Developing brand ambassadors among employees and spokespersons
3. Strategic Marketing and Communication Minneapolis 2010
III. Topical Questions for Roundtable Discussion
Directions: The following is a list of topics that we thought we might discuss today. In order for us to
best meet your needs for today’s session, we would like you to identify your top 3 choices from the
topics below. In addition, please feel free to add topics not listed. We will then combine everyone’s
choices to guide our decision of which topics we should discuss first.
1. Does the rank and file know how to articulate your brand? Can you and or your employees
describe your brand within a sentence? (Branding)
2. Have you conducted any research to see the bigger “picture” about the industry in which you
operate, like a SWOT analysis: Strengths, Weaknesses, Opportunities and Threats? (Branding)
3. If having used the web for research, which applications are good resources (other than Google)
and what tools have provided valuable information that you have used? (Social
Media/Internet Marketing)
4. Are you combining your print media advertising with online opportunities including e-blasts,
calendars, banner ads, etc.? (Advertising/Internet Marketing)
5. What materials do you include in your press kit or online press room? (Media Relations)
6. Which social media applications are you using? Which one is most effective and why? Which
is your favorite one? (Social Media/Marketing)
7. How are you growing and maintaining your E-Newsletter subscription list? Are you using a
template or in house software? (Internet Marketing)
8. What are you emphasizing the most when training front line staff in regards to customer service
communications? (Staff Communications)
9. How do you use or would like to use videos and photos in your social media profiles and or
web site? (Social Media/Internet Marketing)
10. Describe your approach and presence at events; tradeshows, health fairs and kids expos.
(Direct Marketing/Staff Communications)