2

1. Research
Josh Palmer

2. Existing Product
They have made the
masthead a simple font
and colour.
The colours all match each
other to make it look really
professional.
They have said “Social Media” in
the sub-title to make it say
“social media success”. This is to
make the people think that your
going to be successful.
The writing on the left side
blends in with the woman and
persuades the reader to buy
the magazine.

3. Existing Product
The masthead is funky
because it is different
colors, different font size
and a weird font.
The colours are all matching
and it doesn't look like
anything is stood out.
They have put a barcode in
the bottom left of the
screen, they have also put
the price on the barcode.
The layout is like a maze with
pictures and words. It is a
complex layout which is not
good for mine because it is a
news type magazine.

4. Existing Product
The masthead is made out to
be like the YouTube logo as it is
a YouTube based media mag.
The sub heading is fairly big and
noticeable by the customers. It also is a
# so people can interact with the # on
social medias, which the magazine is
based on.
They have put pictures of famous
media stars. This is so if someone
notices a face they will buy the
mag.
The magazine is
advertising clothes
which are sponsored
by other brands

5. Research Analysis
• What common features do the researched
products have?
– The second 2 are really crowded and colourful. It
seems like they are made for children.
• What aspects of the research will you include
within your on work?
– I will include the colourfulness and the overcrowded
magazine cover.
– I will include familiar faces of people so more people
would buy it.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
6 - 18 • The social media is mostly used by this aged
range.
Gender
Male and female • The magazine is for both genders as it is
going to have both genders on.
Psychographic
In education • The reading age is aimed at both the very
young and the teenage audience. This
means that the use of language will be
simple. Just like social media.
Social Status
N/A • As my magazine is aimed at the 6-18 age
range the readers will be unwaged relying
on parents for their income/social economic
status.