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Content Marketing
VALUE
Content is Marketing
…57% of the sales
cycle is complete“before a prospect reaches out
to a sales rep.
Digital Evolution, Conference Executive ...
INBOUND COSTS AT LEAST 67% LESS PER
LEAD THAN TRADITIONAL MARKETING
Source: HubSpot, 2014 State of Inbound Marketing
Costp...
COMPANIES THAT BLOG GENERATE MORE
LEADS / MONTH THAN THOSE THAT DON’T
Source: HubSpot, 2010 State of Inbound Marketing
Num...
78%of CMO’s agree
custom content is the future
of marketing
Demand Metric, demandmetric.com/content/content-marketing-info...
A Few Case Studies
#ResultsMatter
CASE STUDY: Ecommerce Site for Personalized Gifts
• Needed: Traffic & Sales
• Strategy: Drive engagement to increase socia...
https://www.shopify.com/blog/16794380-3-ecommerce-trends-
you-need-to-know-for-a-profitable-2015
Did you know that
orders ...
CASE STUDY: Paper Company
• Needed: Drive more targeted traffic to the website
• Strategy: Capture audience searching more...
Did you know, marketers cited these at their top
content marketing metrics for the last 3 years..
1. Traffic
2. Leads
3. S...
CASE STUDY: Manufacturer
• Needed: More Traffic & Brand Awareness
• Strategy: Engage existing community to build brand & s...
In Manufacturing …
46% plan to increase content
marketing budget in 2015 &
0% plan to reduce it.
Content Marketing is a hu...
CASE STUDY: Marketing Agency
• Needed: More of Everything (Greedy!)
• Strategy: High quality content to support key terms
...
82% of marketers who blog see positive ROI
for their inbound marketing
http://writtent.com/blog/59-killer-content-marketin...
Don’t Get Left Behind in the
Content Marketing Movement
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The value of content marketing

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The Value of Content Marketing in 2015, including some great stats for decision makers, case studies of Volume Nine clients and insights from the V9 team.

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The value of content marketing

  1. 1. Content Marketing VALUE Content is Marketing
  2. 2. …57% of the sales cycle is complete“before a prospect reaches out to a sales rep. Digital Evolution, Conference Executive Board, 2012 “
  3. 3. INBOUND COSTS AT LEAST 67% LESS PER LEAD THAN TRADITIONAL MARKETING Source: HubSpot, 2014 State of Inbound Marketing CostperLead $102 $220 $45$37 $70 $27 $0 $50 $100 $150 $200 $250 1-25 51-200 1000+ Company Size Outbound Inbound
  4. 4. COMPANIES THAT BLOG GENERATE MORE LEADS / MONTH THAN THOSE THAT DON’T Source: HubSpot, 2010 State of Inbound Marketing NumberofLeads (indexed) 0 2 4 6 8 10 12 14 16 B2B B2C Don't Blog Blog Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing Source: Demand Metric
  5. 5. 78%of CMO’s agree custom content is the future of marketing Demand Metric, demandmetric.com/content/content-marketing-infographic
  6. 6. A Few Case Studies #ResultsMatter
  7. 7. CASE STUDY: Ecommerce Site for Personalized Gifts • Needed: Traffic & Sales • Strategy: Drive engagement to increase social shares, then drive & convert traffic to sales or email signups Tactics included: Visual, Engaging blogs • Results: In 1 month alone we drove more social shares then any month prior, increased blog views by 175% & increased conversions MoM from blog posts by 500%.
  8. 8. https://www.shopify.com/blog/16794380-3-ecommerce-trends- you-need-to-know-for-a-profitable-2015 Did you know that orders coming from social media grew over 202% in 2014?
  9. 9. CASE STUDY: Paper Company • Needed: Drive more targeted traffic to the website • Strategy: Capture audience searching more informational terms • Tactics Included: Quality blogs on informational topics, social media posts, quizzes • Results: 37% increase in blog traffic, average of 600 blog visits each day, page 1 ranking on a large variety of keywords like “funny awards”
  10. 10. Did you know, marketers cited these at their top content marketing metrics for the last 3 years.. 1. Traffic 2. Leads 3. Social Shares 4. SEO Ranking http://www.iab.net/media/file/B2BResearch2014.pdf Content Marketing is a major next step to enhancing your SEO results
  11. 11. CASE STUDY: Manufacturer • Needed: More Traffic & Brand Awareness • Strategy: Engage existing community to build brand & support key SEO ranking terms • Tactics Included: Quality blogs, social media posting, infographics, videos, fun images • Results: • Organic traffic grew 127% Year over Year • More social shares than ever (including 304 shares on 1 video alone) • Page 1 rankings for top terms, eg. “Foundry Equipment,” • 137% increase in contact form fills. Keyword Movement
  12. 12. In Manufacturing … 46% plan to increase content marketing budget in 2015 & 0% plan to reduce it. Content Marketing is a huge opportunity across the board, even in industries slower to adopt new digital trends.
  13. 13. CASE STUDY: Marketing Agency • Needed: More of Everything (Greedy!) • Strategy: High quality content to support key terms • Tactics: Thought Leadership, Tips & How To Blogs, Social Sharing • Results (1 Quarter):  97% increase in blog views (30,000 new views)  120% increase in conversions from blogs (95 total)  13 new industry related links  871 cumulative position rankings increase (including very competitive terms)  11 expert comments on blog posts  3,780 social shares
  14. 14. 82% of marketers who blog see positive ROI for their inbound marketing http://writtent.com/blog/59-killer-content-marketing-stats-2014-edition/
  15. 15. Don’t Get Left Behind in the Content Marketing Movement

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