2. Aged 18-30,University Graduate/ Student, Creative Career, Young Professional, City Worker,
Brand Loyal, Technology Focused, Social Class C1 & Above, Demands Fast Affordable Fashion
Sarah
Ashcroft
Holidays
City
Breaks
CosmeticsCreative
Eats Out
Apple
Products
Celebrity's
Follows
Trends
Customer
Customer Profile Mood Board
6. Product Description
Stylish geometric swimsuit
with a plunging V-neck
scooped neckline &
statement waisted band &
stitching details.
Fabric Swatches
SS19 Scooped neckline swimsuit
Garment 1 Front & Back View
7. SS19 Fringe Trim Bikini
Product Description
Bandeau bikini with
Statement stitching
detailing, & padded cups for
extra support. The statement
tassel detailing is a must
have for this Summer &
placed as a trim detailing on
the bikini top.
Fabric & Trim Swatches
Garment 2 Front & Back View
8. SS19 Embroidered Kimono
Product Description
A geometric lightweight
V-neck kimono with
draped sleeves. A
perfect cover-up to
wear on the beach or
around the pool.
Fabric Swatches
Garment 3 Front & Back View
9. SS19 Bardot Playsuit
Garment 4 Front & Back View Product Description
This pretty easy to wear
Bardot style playsuit with
fringe detailing is a holiday
essential. Featuring a
statement belt, hand stitched
embroidery, scalloped edge
with crochet trim lace.
Fabric & Trim Swatches
10. SS19 Cut-Out Swimsuit
Garment 5 Front & Back View Product Description
Strapless bandeau style
swimsuit with strappy
front & back design
feature. Statement
stitching & diamond
sequin detailing.
Fabric & Trim Swatches
11. SS19 Embellished Logo Sliders
Product Description
These contemporary rubber
slider shoes are detailed with
printed “Topshop” motive.
Watch the jeweled sequin
embellishment sparkle in the
sun.
Fabric & Trim Swatches
Garment 6 Front & Back View
12. SS19 Floppy Hat
Product Description
A floppy hat crafted from
straw-style fabric with a triple
flower attachment with sewn
button centers. Laser-cut
detailing to the rim of the hat
& visual stitching detailing.
Fabric & Trim Swatches
Garment 7 Front & Back View
13. Tassel Beach Bag
Product Description
Plastic beach bag with rope
handles, chiffon flower
detailing, embroidery
detailing & cord fringe key
ring attachment, ideal for
storing your holiday
essentials in.
Fabric & Trim Swatches
Garment 8 Front & Back View
14. Specification Sheet- SAMPLE 1(size 10)
Full Garment Description-
Relaxed fit, Bardot playsuit, with off
the shoulder sleeves, decorative
tassel detailing & elastic waistband.
Featuring cut out diamond
embellishment on the scalloped
shorts & stitching detailing. Finished
with a statement trim orange belt.
(1CM seam allowance)
Fabric & Trim
Swatches-
Style Name- Bardot Playsuit
Style Number- SS771234
Season & Date Required- SS19 & 05/04/19
Pantone References- 11-0601TCX &
XGORANGEC &
13-0442TPX
Colour Swatches
95% Polyester
5 % Elastane
Size Range- 6-16
Time Scale- 6 weeks
Factory & Country of Manufacture- Matrix's LTD in
Turkey
Signature- J.LEIGH
Garment 4 Front, Back &
Detailed View
32.5 CM
35CM
48CM
22 CM
70 CM
32.5 CM
34.5CM
2.5 CM
Fringe & Scalloped Detailing
15. Specification Sheet- SAMPLE 2
Full Garment Description-
A relaxed fit. floppy oversized hat,
manufactured from straw style fabric,
embellished with a triple flower detailing
each with button centers. Decorative laser
cut out detailing on the rim of the hat
adds a visual impact. The black Topshop
label is attached on the inside of the hat.
Fabric & Trim
Swatches-
3 buttons-
14-4530TN
Style Name- Floppy Hat
Style Number- SS661724
Season & Date Required- SS19 & 05/04/19
Pantone References- 11-0601TCX &
14-4530TN &
19-4150TPX
Colour Swatches
80 % Straw
20% Chiffon
Size Range- One Size Only
Time Scale- 8 weeks
Factory & Country of Manufacture- Matrix's LTD in
Turkey
Signature- J.LEIGH
Garment 7 Front,
Back, & Detailed View
15 CM
Inner Rim
circumference 57 CM
3 CM
1 CM
1 CM
1CM
Flower & Cut-Out
Embellishment
13CM
Outer circumference
124 CM
Outer Rimcircumference 57 CM
26. CAD Skills Explanation
The mood boards featured within this portfolio where created using the Adobe
Photoshop software. I wanted to portray the photographs used in a professional way,
using the crop tool to only show the relevant part of the photograph. I arranged my
photographs cohesively so the mood page is pleasant to the eye. I also used
Photoshop to design the specification sheets, to give them a cohesive & professional
finish.
In Design was a successful tool within the portfolio, where I created the layout of
each page, including the border, logo, titles & background image. Using this software
made the pages look cohesive & professional. This software also enabled me to place
text on the mood pages, to explain the photographs, target market, inspiration, &
fabrics.
Illustrator was an brilliant industry tool for the creation of the Paradise Park
collection. As preparation for creating the final garments, I used my hand drawn
illustrations as a template to create the final eight garments. I added design details, &
colour to bring the garments to life. Illustrator was excellent for creating professional
illustrations of the garments. The software enabled me to create curved lines, adding
pattern elements, scallop detailing, complex specialised shapes, edges, stitching &
cut out detailing to the garments to a high quality professional standard.
