6 no cost steps to help achieve Google page 1 Ranking


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Workshop for The Business Network Wakefield offering 7 steps to help improve your Google Ranking.

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6 no cost steps to help achieve Google page 1 Ranking

  1. 1. Google Page 1: 6 ‘no cost’ tips that can help achieve Page 1 ranking By Bob Snowzell
  2. 2. E-bob internet marketing <ul><li>Owned & Managed 5 businesses </li></ul><ul><li>Engineering Company </li></ul><ul><li>Garden Buildings Supplier </li></ul><ul><li>Oil Clean Up Business </li></ul><ul><li>Property Rental & Refurbishment </li></ul><ul><li>Internet Marketing </li></ul>
  3. 3. E-bob internet marketing <ul><li>Increasing sales, & delivering more clients through the power of the internet, by: </li></ul><ul><li>Search engine optimisation </li></ul><ul><li>Pay per Click marketing </li></ul><ul><li>Email marketing </li></ul><ul><li>Social media marketing </li></ul><ul><li>Video marketing </li></ul>
  4. 4. What do we know about Google? <ul><li>Quiz </li></ul>
  5. 5. How Many Searches Per Month?
  6. 6. Used for product Research
  7. 7. High Useage of Web pages
  8. 8. Google Search page <ul><li>Local Search – (balloons) </li></ul><ul><li>Organic Search ( left hand side) </li></ul><ul><li>Sponsored Ads( PPC ) search (at top(sometimes) & right hand side </li></ul>
  9. 12. Google’s method of Search <ul><li>Type in key word of phrase </li></ul><ul><li>Google delivers results( with ‘Most Relevant’ first) </li></ul><ul><li>Not: most important </li></ul><ul><li>Not : best company/product </li></ul><ul><li>But: most relevant </li></ul><ul><li>Googles Mantra </li></ul><ul><li>– relevance-relevance-relevance </li></ul>
  10. 13. Determine best keyword phrases <ul><li>Through research </li></ul><ul><li>Google keyword tool </li></ul><ul><li>Market samurai </li></ul><ul><li>Wordtracker </li></ul><ul><li>And other means </li></ul>
  11. 14. Choose your keywords carefully <ul><li>Important Information </li></ul><ul><li>How many searches per month </li></ul><ul><li>Variations on search term( singular/plural) </li></ul><ul><li>Competition for keyword/phrases </li></ul>
  12. 15. Step 1 – Add main key words to meta tags
  13. 17. Step 2 –Update Content Regularily <ul><li>Add fresh content to your website at least monthly </li></ul><ul><li>Have a blog on your website that is updated, preferably weekly </li></ul>
  14. 18. Step 3 – Create a Google Places Page <ul><li>Include full company information </li></ul><ul><li>Include keywords at beginning of description </li></ul><ul><li>Upload 10 images </li></ul><ul><li>Upload at least one video </li></ul>
  15. 19. Step 4 – Join Local Directories <ul><li>Google checks to see what other ‘local directories that your company is registered with </li></ul><ul><li>www.qype.co.uk </li></ul><ul><li>www.yelp.com </li></ul><ul><li>www.freeindex.co.uk </li></ul><ul><li>www.brownbook.net </li></ul><ul><li>Other specific local directories relative your products/services </li></ul>
  16. 20. Step 5 - Register your website at www.dmoz.org <ul><li>The Open Directory Project (ODP) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. </li></ul><ul><li>You can get a higher ranking in Google, Netscape, Lycos, DirectHit, HotBot AOL, Lycos and some of the most popular portals. </li></ul>
  17. 21. Step 6. Add Google Analytics to Your Website <ul><li>Google analyitcs allows you to measure </li></ul><ul><li>No of visitors </li></ul><ul><li>Time spent on site </li></ul><ul><li>Most popular/least popular pages </li></ul><ul><li>Bounce rate </li></ul><ul><li>Traffic Sources </li></ul>
  18. 22. Step 7 – Make your website url, to include your main keywords
  19. 23. e-bob internet marketing <ul><li>Thank You for Attending! </li></ul><ul><li>ANY QUESTIONS? </li></ul>
  20. 24. <ul><li>Bob Snowzell </li></ul><ul><li>www.e-bob.co.uk </li></ul><ul><li>Internet Marketing </li></ul><ul><li>using Video, SEO & PPC </li></ul><ul><li>01924 272721 </li></ul>