1. Federico Meade
Management Style
 Catalyst: Change-agent with long-term profitable and sustainable growth vision
Results-oriented: Always develop objectives and KPI’s to measure progress and success
Coach/Mentor: Thrive on developing my team’s capabilities – their success is my success
 Team Player: Enjoy rolling up my sleeves when necessary
 Open-minded: Like to be challenged and listen to other points of view
 Analytical: Always support my proposals or decisions with the best information available
 Decisive: Not afraid to make decisions, even tough ones
Core Strengths: Strategic thinking – Result Oriented – Mentoring & Coaching

2. GENERAL
MANAGEMEN
T
MARKETIN
G
SALES
BUSINESS
STRATEGY
&
PLANNING
INNOVATION
&
RENOVATION
OPERATION
S
FINANCE
• B2B & B2C
• Multichannel
• Distribution
• Broker Mgmt.
• Own Sales Force
Mgmt.
• Safety
• CAPEX planning
• Maintenance
• Quality Assurance
• Strategy
• Communication
(TV, Print Online)
• Brand positioning
• Agencies
• PR
• P&L
Responsibility
• Cash flow Mgmt.
Federico Meade
Areas of Expertise • Visionary
• International & Local
perspective
• Natural & Organic channel
expertise
• Ideation
• Consumer Insights
• Global & Local Trends
• NPD Stage Gate process
• Commercialization