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Continual Improvement: Ad sales
Performance
Improvement
Excellence
Leadership
and oversight
Knowledge
and skills
Culture
Behaviour
observations,
feedback, joint
calls
Win/Loss
lessons
learned
Pipeline
tracking and
trending
Sales plan
review
Performance
indicators
Organizational
accountability
Sales tools
training
Sales training
Product
training
Coaching
Effectiveness
reviews
Task
assignment
Problem
analysis
Improve Media
Kit
Pipeline deep
dive review
Evolve value
proposition
Business
planning
considerations
Improve
Prospecting
Analyzing,
identifying
and planning
solutions
Implementing
solutions
Performance
monitoring

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Performance improvement model for advertising sales

  • 1. Continual Improvement: Ad sales Performance Improvement Excellence Leadership and oversight Knowledge and skills Culture Behaviour observations, feedback, joint calls Win/Loss lessons learned Pipeline tracking and trending Sales plan review Performance indicators Organizational accountability Sales tools training Sales training Product training Coaching Effectiveness reviews Task assignment Problem analysis Improve Media Kit Pipeline deep dive review Evolve value proposition Business planning considerations Improve Prospecting Analyzing, identifying and planning solutions Implementing solutions Performance monitoring