Ideal Corporate Planning for Beginner

1. ABC SDN BHD
Mission Statement
“To provide the highest
level…..”
Value Statement
“Our core values…..”
Vision Statement
“To be the leader…..”
Company’s Policy,
Standard & Procedures
Good Reason and Motivation to
start business/project/new plan
Reason on how to strategized and to
implement the business/project/new
plan in order to achieve desired vision
Reason to do it for short term, mid
term & long term and the aspiration
for society or target group
Ideals on how to select core
values & measurement on
progress and effectiveness

2. Value Management
The Core Values
People
Progressive Relationship
 Workforce will be able to put
forward skills professionally.
 Dedicated and effective
workforce.
 Workforce will be highly
motivated with team spirit.
 Appeal and attraction to Gen Y
to join and contribute.
 Multitasker and multi talents.
 Workforce will grow and be
the future branch supervisor
or manager.
Research & Development
Reliability
 Users will fully utilize
and perform tasks
efficiently with current
systems.
Flexibility
 Fast deployment
 Accurate and effective
user control.
Sustainability
 R&D initiatives will be
able to sustain
Organisation, business
climate and progress
with updates or
additional features
Process (Operations)
Care & Support
 Priority to customer grievance.
 Time keeping on Actions and
follow ups
 Accurate inventory and
financial data input and output
Cost Efficiency
 Efficient utility management
 Avoid mistakes and errors
 Avoid wastage
 Green Technology
Profitable Volume Growth
 Achievable sales target
 Achievable operational cost
cutting measures
 Purchase and Costing initiatives
 Market expansion

3. Corporate Strategic Framework Measurement
ShareholderValue
CustomerValue
People R&DProcess (Operation)
Value Management
Human Development Progress and Turnover?
Branding Initiatives, Quality, Feedbacks and Achievement?
Profit & Loss (Sales Revenue, Costing, COCA, CLV)?
Ongoing Research & Development, Deployment Speed?
Corporate
Strategy
The Measurements
Creativity & Innovation
Market Oriented
Progressive Relationship
Reliability
Flexibility
Sustainability
Care & Support
Cost Efficiency
Profitable Volume Growth

4. Corporate Strategic Framework
Mission
• To offer latest products
& services to the local
market
• To develop an
alternative marketing
platform for customer
which focus on
Visibility, Flexibility,
Reliability and Long
Term Relationship
• To cater the needs of
Gen X, Gen Y, Gen Z,
SMEs, SMBs and other
Corporate
establishment
Key Activities
• Product Visibility &
Awareness
• Reaching out
• Consumer
Preference
• Increase traffic
• Accessibility
• Develop market and
increase Sales
• Security
• Convenience
• Progressive
Relationship
• Costing
Short Term
• Customer will know
and understand the
Brand
• Customer will
experience new
business
environment
• Customer will
indulge in the Brand
• Customer will
promote & share the
Brand to their
respective contacts
• Penetration pricing
• B2B
• B2i
Medium Term
• Conversion
and Switch of
loyalty
• Full usage of
the Brand
• Highly
dependable
on the Brand
• Total
satisfaction
and
confidence
on the Brand
• Premium
pricing
• Feedback
assistance
from varied
customer
Long Term
• Business
initiatives
participation
• R&D initiatives
participation
• Price
leadership
• B2G
• Integration
• Global Market
• Global
Community
• Foundation for
Human
Development,
Science &
Technology
Vision
• Leading
Product/Service
Provider
• Leading
Developer in
Business
Solutions
• Public listed in
Bursa
Malaysia/Foreign
Stock Exchange
• Key player in
High Technology
Initiatives
Efficient Return On Investment - Corporate Integrity Pledge - Confidentiality - Achievable Goals - Risk Tolerance - Cooperation

5. People Process (Operations)
Research & Development
Customer
Happy and
Satisfied Customer
Company’s
Policy/Standard/Procedures
• Internal Audit Policy
• Procurement Policy
• Human Development Policy
• Inventory Policy
• Customer Satisfaction Policy
• Other related policies & SOP
Product &
Services
ERP CRM
Digital
Business Plan
Stakeholder
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