Magazine advert evluation.

1. In the title of this magazine ad, I decided to I placed a slightly distorted image
Mirror the artists name a little, for somewhat of Mirrored Theory's logo ( or one
obvious reasons. I then used the blur effect of ). This is for his fans to
to match with the theme of the rest of the ad recognize, and to introduce to new
– a sense of confusion and crossed lines as listeners. This is intended to catch
features in our video. the eye of those that recognize it.
After some The main
consideration I image in the
decided to go with center of the
a subtle effect with page shows
the ' I Dare You ' our main
Text, as oppossed protagonist.
to my partner The left side
Jamie who went of the picture
for a more bold is mainly
approach. I light shades,
decided on this to and the right
match the feel and side dark –
style of our video. with him
The whole video almost being
has a hew of dark drawn into
colorurs, and the the darkness.
more subtle text This displays
suggests somekind our theme of
of whispering two states
command – and realities.
psychological in His face is
the same way our also distorted
video tries to to show the
show. I also loss of
believe this worn personality
style fits in with and
our urban confusions of
audience, who self.
may relate to this
well.
Under the center image, two quotes from relevant sources are made – ones likely to be
known by our target audience of 15 – 25 year olds. These are posted in red for more
impact and noticeability. Underneath this text, the bottom of the page uses mirrored
theory's banner for many of his songs on the album ' Incandescent '. This once again
relates to his album and his fans may know and recognize this. It also puts his own
stamp on the ad.