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Mobile Apps -- From Idea to Execution

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Do you have the next big app idea, but don’t know where to start to make it a reality? The app economy is a complex beast, and it takes careful planning from idea to execution to make your app explode into the market. Mobile App Guru, Rich Foreman, will discuss the ground work and what you need to consider before you launch your app.

What will you learn about building mobile apps?

1) Ground workMonetization models

2)Mobile app development process

3) Selecting a developer

4) App development alternatives

5) Mobile ad models

and more!

Published in: Business
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Mobile Apps -- From Idea to Execution

  1. 1. Rich Foreman Chief Executive Officer
  2. 2. • Founded in 2010 • 400+ apps published • Clients range from startups to Fortune 500 • Mobile: iOS, Android, Blackberry, Windows Phone • Backend: PHP, JAVA, .NET, J2ME, HTML5 • Listed in AppIndex World’s Best App Development Companies • A + Better Business Bureau Rating • One Client (QuickLegal) graduated 500 Startups
  3. 3. Search for Startup Grind on meetup.com
  4. 4. developing apps for profit
  5. 5. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  6. 6. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  7. 7. The Idea
  8. 8. Research
  9. 9. Business Plan
  10. 10. Business Plan
  11. 11. Marketing Plan
  12. 12. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  13. 13. Price
  14. 14. In-App Purchase
  15. 15. Top Grossing Apps
  16. 16. Advertising
  17. 17. Licensing
  18. 18. Business Process
  19. 19. Deliver Service / Product
  20. 20. Acquisition $19 B 500 M Users $1 B 150 M Users
  21. 21. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  22. 22. Banner Ads •iAd •AdMob
  23. 23. Interstitials •TapJoy •Flurry •LeadBold
  24. 24. Offer Walls •TapJoy •StartApp •Fiksu
  25. 25. Notification Ads • AirPush • LeadBold • AppEnvoy
  26. 26. Rewards • Kiip • Avocarrot
  27. 27. Plan
  28. 28. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  29. 29. Basic Process Wireframe User Interface Design Coding
  30. 30. Basic Process Wireframe User Interface Design Coding
  31. 31. Wireframe • Functionality & Flow • Visualize your concept • Define Scope • Get Feedback
  32. 32. Developing a Wireframe • Know Phone Capabilities • Have Goals in Mind • Research other Apps • Storyboard • Any Graphics Program
  33. 33. Basic Process Wireframe User Interface Design Coding
  34. 34. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  35. 35. Most Asked Question
  36. 36. Wireframe
  37. 37. Architecture
  38. 38. NDA
  39. 39. Platform
  40. 40. Backend
  41. 41. Design
  42. 42. Portfolio
  43. 43. Source Code
  44. 44. Process
  45. 45. Hourly vs. Fixed
  46. 46. Fault Tolerance
  47. 47. Maintenance Plan
  48. 48. Warranty
  49. 49. References
  50. 50. Price
  51. 51. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  52. 52. Do It Yourself
  53. 53. Template Services
  54. 54. Authorware
  55. 55. Re-Skin
  56. 56. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  57. 57. ASO Three Components of ASO •Key Words •Ratings •Downloads
  58. 58. Key Words
  59. 59. Ratings
  60. 60. Downloads
  61. 61. agenda • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  62. 62. Solve a Niche Problem
  63. 63. MVP
  64. 64. Nail It then Scale It
  65. 65. summary • ground work • monetization • mobile ad models • mobile app development process • selecting a developer • app development alternatives • app search optimization (ASO) basics • advice
  66. 66. Q & A
  67. 67. Rich Foreman Chief Executive Officer rich.foreman@apptology.com Direct: 916.273.9944

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