About communication

1. Purposive
Communication

2. Lesson 1: Communication
Principles and Ethics

4. Importance of Communication:
Communication is integrated in all parts of our lives:
1. ACADEMICS
- Communication skills are tied to academic success.
2. PROFESSIONAL
-Desired communication skills vary from one career to another.
3. PERSONAL
-The skills to talk with fluency and write with efficiency lead to a person's achievement of his aspirations.
4. CIVIC
-One cannot live alone , so being able to blind with the community is a satisfying endeavor. This can only be a
done when a person can communicate his/her ideas with different people coming from different backgrounds
in the community.

5. • Communication is beyond simply putting words into
thoughts and emotions. It is done effectively only
when information is transmitted without changing both
the content and the context of the message.
• Effective communication is a key interpersonal skill
and by learning how you can improve your
communication has many benefits. It sounds so
simple: say what you mean.

6. Communication Process

7. Communication barriers
• Another aspect that needs consideration in analyzing the audience is
identifying and trying to overcome possible communication barriers.
These are not confined to physical.
• Anyone might experience one or all of these barriers at any given
circumstance, and that such barriers exist has to be recognized so that
anyone who is trying to communicate can adjust and apply the proper
tools and strategies to remove those barriers that prevent the message
from getting across.

8. Words are not the only thing that helps in the communication
process. Some actions like using body language to convey
something also plays a very crucial role in the communication
process. Communication can be anything through which one
person interacts with others about anything.
Communication is beyond simply putting words into thoughts
and emotions. It is done effectively only when information is
transmitted without changing both the content and the
contextof the message. Simply put, communication is the art
of creating and sharing ideas for a specific purpose. It comes
in many forms:

9. Verbal Communication
Verbal Communication - includes the use of language, sounds, and
tone of voice.
• It is a form of transmitting messages using word symbols in
representing ideas and objects which comes in two forms: Oral and
Written.

10. Factors that affect Verbal Communication
•Tone of voice
•Use of descriptive words
•Emphasis on certain phrases
•Volume of voice

11. • Includes body language and facial expressions.
Two Categories of Non-Verbal Communication
a. Non-verbal messages produced by the body.
b. Non-verbal messages produced by the broad setting such as time,
space and silence.
Non-Verbal Communication

12. Functions of Non-Verbal Communication
• It is used to repeat the the verbal message.
Example: Point in an object while saying it.
• It is often used to accent a verbal message.
Example: Verbal tone indicates the actual meaning of the words
• It often complements the verbal message but also may contradict.
Example: A nod reinforces a positive message among Americans and Filipinos. A wink or a
frown may contradict a positive message.

13. • It regulates interaction
Example: Hand gestures may signal a person to speak or not.
• It may substitute for the verbal message, especially if it is blocked by
noise or interruption.
Example: Touch to mean comfort or encouragement
A thumbs-up gesture indicating approval

14. Written Communication
• 3. Written - such as through journals, emails, blogs, and text
messages
• Written communication is the act of writing, typing or
printing symbols like letters and numbers to convey
information. It is helpful because it provides a record of
information for reference. Writing is commonly used to share
information through books, pamphlets, blogs, letters,
memos and more. Emails and chats are a common form of
written communication in the workplace.

15. Visual Communication
• 4. Visual - which involves signs, symbols, pictures, graphics, and
emojis
• Visual communication is the act of using photographs, art, drawings,
sketches, charts and graphs to convey information. Visuals are often
used as an aid during presentations to provide helpful context
alongside written and/or verbal communication. Because people have
different learning styles, visual communication might be more helpful
for some to consume ideas and information.

16. Audience Analysis
• A key element in effective communication is audience analysis. “Audience” here
does not only refer to the people listening to you in a public speech. Rather, it
refers to anyone who is expected to receive the message you are sending.
Knowing the audience, understanding their level and how they need to receive
the information – also known as skills on audience analysis – are extremely
important in “packaging” the message and sending it across. Audience analysis is
therefore one skill an effective communicator must have. It is imperative that you
find out who the audience is – who will actually receive your ‘message’ – and
what they need to know. Only in doing so can you properly adjust all the other
elements of communication, such as your words or registers, your tone, and your
expressions.

17. Effective communication requires a certain level of connection between and among people,
allowing a series of exchanges of thoughts and emotions, eventually leading to mutual
understanding. In order for that to happen, the following principles must be observed.
• Clarity. This pertains to both the message and the purpose why the message has to be sent.
The message should be clear by using appropriate language and communication channels,
but equally important is that the reason for sending and receiving the message must be
understood by both sender and receiver.
• Conciseness. The message should be as brief as may be required depending on one’s
purpose, especially in most modern contexts in the business and academic fields where time
is of the essence. It should be devoid of trivial details that would hinder communication.
• Completeness. Despite its conciseness, the message should still be complete and accurate.
Whenever necessary, background information should be given to provide better context;
facts and observations may also be helpful.,
Principles of Effective Communication

18. • Organization. Effective communication is usually planned in order to ensure
the systematic flow of ideas and transition from one point to another. There
are instances, however, when communication is impromptu, but this should
not be an excuse for an organized presentation of ideas.
• Empathy. The sender of the message should be sensitive to the needs and
interests of the receiver. In case of face-to-face communication, the speaker
must always be conscious of the reaction of the listener and adjust his/her
communication strategy accordingly.
• Flexibility. Different people have different communication styles, and
consequently, different expectations. Effective communicators know how to
adapt to the varying needs and expectations of their audience, and modify the
message or the way the message is sent to avoid misunderstanding or
misinterpretation.

19. Ethics in Communication
Ethical Communicators are:
1. Respectful of their audience
2. Consider consequences of their communication
3. Respect the truth
4. Use information properly
5. Do not falsify information
6. Respect the rights of others to information