Property marketing trends seminar by jpg

PROPERTY
MARKETING
TRENDS
BY AUTHOR & REAL
ESTATE SPEAKER
JOHANN PAUL GREGORY
*YOUTUBE CHANNEL:
JOHANN PAUL GREGORY

The old ways are changing. The new way is coming like a bullet train. Either you
are on-board or you may loose the trip and later, may be stripped from the
industry totally.
Do you want to know the latest trend? Do you wonder why aren't people calling
you for real estate deals? What are you going to do with the trend?
Start to differentiate yourself from the rest. How?
Come for this special seminar to create a niche in this crowded community of
real estate practitioners in a tough real estate market for 2017.
For other free tips, subscribe for FREE at YouTube Channel: Johann Paul Gregory
Share with your friends who may need some help in terms of real estate needs,
career, business and etc.

LEARNING PRINCIPLES:-
1. The importance of videos for the real estate industry
2. Video marketing
3. How to create videos
4. Seller Pricing Strategies
5. Creative Financing
6. 6 Closing strategies

JOHANN PAUL GREGORY
YOUR REAL ESTATE TRAINER
YOUTUBE CHANNEL (FREE VIDEOS)
SLIDESHARE (FREE PRESENTATION NOTES)
FACEBOOK (FREE UPDATES)
: JOHANN PAUL GREGORY (PUBLIC FIGURE)
: LIFE MOTIVATION TRAINING
: LIFE CENTRE
WWW.OVERCOMETOUGHTIMES.COM (TO BUY THE BOOK)

DO THINGS DIFFERENTLY
EMBRACE THE NEW WAVE

▸ YouTube is the second most popular search engine
▸ Number 1 is the owner of YouTube which is Google
▸ Over 6 billion hours of video are watched monthly
▸ 100 hours of video are uploaded to YouTube every minute
▸ YouTube is the ideal website for increasing your online
visibility, making connections and expanding your social
presence

A HANDFUL OF VIDEO OPTIONS
The forum provided a plethora of free and low-cost video tools real estate pros may want to try. Here’s a selection:
• TimeLapse is an iOS app that allows you to create sped-up videos true to the tool’s
name. Riedmann loved the fact that this free app gives users the ability to edit out any
flaws that might creep in during the extended filming process. “You can show a major
event without having to be stuck on your phone the whole time,” she said, adding that
the format is a favorite for consumers. “People love time-lapse video. It’s pretty
popular.”
• For clients she hasn’t connected with via social media, Smythe-Harris uses Eyejot. The
free service allows her to embed short videos directly into e-mails. “The return and open
rates on that are great,” she said.
• If your brokerage is thinking about taking the next step up from iMovie editing, consider
WeVideo, Riedmann said. It has an option that will allow branding across videos and
collaboration among sales associates and clients. “It’s a team approach,” she said, noting
that the company offers a $20-per-month package specifically for real estate pros.
• For those who are already using the Adobe suite, Riedmann suggested Animoto as a way
to integrate still photos and video in a seamless way. “I love Animoto,” she said. “They’re
not new, but they keep evolving.” The service offers templates specifically made for real
estate agents and licensed music tracks to take a simple slide show to the next level.

NEW WAY OF MARKETING
WRITE
▸ need someone to write for you?
▸ need someone to upload for you on FB?

Subscribe:
YouTube Channel
Johann Paul Gregory
212 videos and still producing
Tips on properties, properties for sale,
property news, career in real estate, tips on
becoming a better REN, training,
testimonials, current economic updates and
many more

ASK YOUTUBE VIDEO
PRODUCER,
JOHANN PAUL GREGORY

Describe about the state
For example, in this video, I was
explaining about Penang food haven

Talk about the best part of the property
For example, in this video, I was pointing
out the Spanish kitchen tiles and ladies
would love the kitchen.

Describe about the property market
explaining about the buyer’s market

Always show your REN tag
explaining about the property and Penang
market too

Developer’s Villa
For example, in this video, I showed them
the tour of this huge Villa

Took pictures to pass to lawyer for the
preparation of handover and SPA
Therefore, took the opportunity to share
about the process to all RENs

Describe about the new development
explaining about Bandar Malaysia and
showing them the whole view

Closing a rental deal
explaining about property buyer who are
buying their ﬁrst home for own stay or for
investment

2017’S REAL ESTATE INTERNET
MARKETING SEMINARS
BY JOHANN PAUL GREGORY

CREATING VIDEO SEMINARS
2017
BY YOUTUBE VIDEO PRODUCER
JOHANN PAUL GREGORY

SUCCESSFUL AND EFFECTIVE TIPS WHEN YOU EXECUTE IT 100%!
AFTER VIDEO, WHAT SHOULD I DO?
▸ Share it on Facebook
▸ Share it on Linked In

*CRUCIAL MINDSET TO BE A SUCCESSFUL REA / REN
FOOD FOR THOUGHT
▸ When you go to a driving school, what do you do?
▸ Do you pay a fee to learn or for free?
▸ When you go to the Immigration ofﬁce, what do you do?
▸ Do you pay to do your passport or renew your passport or
for free?
▸ When you go to a restaurant, what do you do?
▸ Do you eat and just go off or do you pay after that?

WHAT ABOUT REAL ESTATE
TRAINING?
DO YOU PAY OR IT’S FREE?

DO YOU OFFER YOUR
SERVICE TO YOUR CLIENT
FOR FREE?

THE ANSWER IS MOST OF THE TIME
IS NOT FREE BUT A VERY NOMINAL
FEE FOR A PROFESSIONAL SERVICE
RENDERED, RIGHT?

SELLER PRICING STRATEGIES
GOT TO GET IT RIGHT
▸ Selling price should be:
▸ Above market price = “Extra-ordinaire” type of property
▸ On par with market price = Like “others”
▸ Below market price = It should be during “buyer’s market”
▸ 30% below market price = “Attractive”

CREATIVE FINANCING
BUYER’S MARKET AND TIGHT LIQUIDITY
▸ How to get ﬁnancing based on your current commitment?
▸ How to make the necessary adjustment?
▸ Ie. Cut down on certain expenses
▸ Ie. Sell off current asset to purchase the “attractive”
property

CREATING URGENCY FOR BUYERS
THE TIME TO BUY WAS YESTERDAY OR AT LEAST THE TIME TO BUY IS TODAY AND NOT TOMORROW
▸ Create demand for the property
▸ Good deal, therefore do not miss this golden opportunity
▸ Seller need to let go of this property, hence quickly get the
deal done
▸ Create a best buy list

SELECT YOUR BUYERS
TYPE OF BUYERS
▸ Must have available cash to buy
▸ Must have loan credibility and
affordability
▸ Must believe in property

SHOW BUYERS WHAT THEY WANT AND
MOTIVATE THEM TO BUY FROM YOU
JOHANN PAUL GREGORY’S CLOSING
STRATEGY

IN ORDER TO SHOW BUYER WHAT THEY WANT, DO THE FOLLOWING
KNOW WHAT YOUR BUYER WANTS
▸ Buying for own stay or for investment?
▸ If for own stay, what are the requirements?
▸ a) Landed or condo
▸ b) How many rooms?
▸ c) Any children? (*preferably near school, hospitals, clinics, shopping
mall and etc)
▸ d) Near working place?
▸ e) Near public transportation?

BUYER’S OBJECTION
BY JOHANN PAUL GREGORY

OBJECTION IS GOOD, WELCOME IT AND FACE IT
WHY DOES BUYER OBJECTS? 3 KEY REASONS BY JOHANN PAUL GREGORY
▸ Main reason: “Committing into something substantial and
long-term as compared to buying other smaller items”
▸ Second reason: “Do not want to make the wrong decision
that may cause a ﬁnancial loss in future”
▸ Third reason: “Do not want to look like a fool due to a
wrong investment of choice, often times, ego comes into
play

6 OBJECTIONS BY JOHANN PAUL GREGORY
WHAT ARE BUYER’S OBJECTIONS?
1) We want to wait and see
2) I think the market will be worse off and so I shall wait
3) I want to think about it further and see any other best buy
4) I think the price will drop further hence I prefer to wait
5) Am afraid to make the wrong decision to buy this house
6) All my friends said, don’t buy property as many people has
been retrenched

1) We want to wait and see
JPG: That’s an excellent suggestion. If I am in your shoes, I will do the same because
buying a property is a big ticket item. By the way, can I suggest something to help you
consider this opportunity?
Prospect: Sure. What is it?
JPG: Generally, normal properties can be bought and sold at anytime. Nevertheless, good
properties at value buy comes very rarely which you are presented with it right now. Most
people missed out but those who sees the opportunity often enough made the right
decision by buying the property and then making a proﬁt after selling the property some
time later. As you know, property market goes up on an average of 6% yearly for the past
20 years in Malaysia. Hence, the price will go up eventually. Therefore, I suggest you buy
at the lowest point now and sell when the market picks up. And I believe you are a wise
person and I am your real estate partner to help you seize this opportunity.

2) I think the market will be worse off and so I shall wait
JPG: Why do you say so, Mr. Prospect? (Let the prospect say a lot
of things ya. Do not stop him/her. If he or she has ﬁnished, ask
her, is there anything else that you think will affect the market?)
Prospect: No that’s it.
JPG: Based on what you have just mentioned, you are a well
informed person. Statistically, we are almost at the bottom if not
at the bottom now and moving up the next cycle. Let me share
with you my research. Would that be ok with you?

3) I want to think about it further and see any other best buy
JPG: In my professional career, I have always look into my client’s needs and interest. It
is my utmost commitment to them to get the best option. What are the key factors that
you want to think about it further?
This property is the best buy at this moment. It is very rare to get this price during good
times. Hence, the best is right in front of you right now. I believe, you know it and you
want to get it but just uncertain. Let me share with you how many have had the
opportunity to make money in property but because of their hesitation, they have lost a
good deal and eventually regretted about it. And after that, buying another property at
the higher price as compared to the initial recommendation. Therefore, I believe you
are in safe hands and have done your research. I am your real estate partner and want
you to make money from this transaction. Let’s get the deal going before another buyer
offer the seller through another person.

4) I think the price will drop further hence I prefer to wait
JPG: Why do you say so?
Prospect: Will talk and explain
JPG: Let me share my research with you. Will that be ok with
you?

TEXT
Bilangan dan Nilai Pindah Milik Harta Tanah dan Perubahan Tahunan 1990 - 2015
Volume and Value of Property Transaction and Annual Changes 1990 - 2015
Tahun / Year
Jumlah Pindah Milik /
Volume of Transaction
('000)
Perubahan Jumlah
Pindah Milik /
Change in Volume of
Transaction
( % ) yr-on-yr
Nilai / Value
(RM Billion)
Perubahan Nilai /
Change in Value ( % )
yr-on-yr
1990 148.20 - 15.16 -
1991 164.00 10.7 17.32 14.2
1992 168.27 2.6 20.27 17.0
1993 178.05 5.8 22.44 10.7
1994 217.54 22.2 29.70 32.4
1995 251.89 15.8 39.85 34.2
1996 270.53 7.4 48.99 22.9
1997 274.75 1.6 53.21 8.6
1998 186.08 -32.3 27.90 -47.6
1999 225.89 21.4 34.42 23.4
2000 240.06 6.3 41.31 20.0
2001 242.63 1.1 38.63 -6.5
2002 231.39 -4.6 38.64 0.0
2003 243.38 5.2 43.43 12.4
2004 293.21 20.5 59.96 38.1
2005 276.51 -5.7 56.78 -5.3
2006 283.90 2.7 61.60 8.5
2007 309.46 9.0 77.14 25.2
2008 340.24 9.9 88.34 14.5
2009 337.86 -0.6 81.00 -8.3
2010 376.59 11.4 107.44 32.6
2011 430.40 14.3 137.83 28.3
2012 427.52 -0.7 142.84 3.6
2013 381.12 -10.9 147.87 3.5
2014 384.06 0.8 162.97 10.2
362.11 -5.7 149.90 -8.0

TEXT
Bilangan Dan Nilai Pindahmilik Harta Tanah Mengikut Subsektor Tahun 2001-2015 / Volume and Value of Property Transaction by Sub-sector year 2001-2015
Sektor /
Sector Kediaman/ Residential Perniagaan / Commercial Perindustrian / Industrial Pertanian / Agricultural
Tanah Pembangunan /
Development Land Lain-Lain / Others Jumlah / Total
Tahun
Bilangan/
Volume
Nilai/
Value (RM
Million)
Bilangan/
Volume
Nilai/ Value
(RM Million)
Bilangan/
Volume
Nilai/ Value
(RM Million)
Bilangan/
Volume
Nilai/ Value
(RM Million)
Bilangan /
Volume
Nilai/ Value
(RM Million)
Bilangan/
Volume
Nilai/ Value
(RM Million)
Bilangan/
Volume
Nilai/ Value
(RM Million)
2001 176,208 22,199.24 15,862 6,426.76 6,098 4,319.51 36,659 2,308.48 7,577 3,319.53 230 61.42 242,634 38,634.93
2002 162,269 21,136.74 17,048 6,443.90 6,010 3,838.64 37,071 3,229.37 8,755 3,892.34 241 102.31 231,394 38,643.29
2003 164,723 23,011.23 18,663 7,327.46 6,490 3,967.98 43,506 3,698.21 9,531 5,331.81 463 98.23 243,376 43,434.92
2004 195,243 29,295.75 24,212 10,950.56 7,818 5,834.07 53,906 5,474.67 11,650 8,305.13 383 103.34 293,212 59,963.52
2005 181,762 28,407.34 24,151 11,631.33 7,143 5,004.50 51,868 4,951.97 11,376 6,706.25 208 80.34 276,508 56,781.72
2006 182,555 29,446.88 25,687 11,520.13 7,186 6,037.28 56,624 6,213.67 11,526 8,307.76 319 73.23 283,897 61,598.94
2007 199,482 36,490.61 27,900 16,350.75 7,919 7,080.17 60,155 6,910.19 13,971 10,302.09 28 9.33 309,455 77,143.14
2008 216,702 41,303.97 31,749 16,615.92 8,126 7,897.42 68,954 8,512.11 14,702 14,009.46 7 2.97 340,240 88,341.84
2009 211,653 41,848.38 33,338 16,388.99 8,059 6,833.34 69,346 8,340.44 15,664 7,588.82 29 15.49 338,089 81,015.46
2010 226,874 50,654.16 39,798 23,840.26 9,838 9,829.83 81,054 11,377.83 18,922 11,611.18 121 126.29 376,607 107,439.55
2011 269,789 61,831.56 43,674 27,636.22 10,479 11,542.23 84,726 18,822.92 21,713 17,978.05 22 17.06 430,403 137,828.04
2012 272,669 67,762.20 41,082 27,792.16 9,984 12,005.93 80,679 14,278.87 23,029 20,955.30 77 50.47 427,520 142,844.94
2013 246,225 72,060.41 34,298 35,561.94 8,418 12,328.57 70,698 13,283.43 21,455 19,121.53 36 16.24 381,130 152,372.12
2014 247,251 82,059.59 35,528 31,835.06 8,100 14,509.42 72,104 12,723.37 21,040 21,702.04 37 144.90 384,060 162,974.38
2015 235,967 73,469.89 31,776 26,399.54 7,046 11,970.76 66,705 13,087.45 20,534 24,915.80 77 54.51 362,105 149,897.95

Table 2.1 Percentage shares of residential markets from total property market in
Malaysia from 1996 to 2005
Year Total Property
Transaction
(in volume)
Residential
market
(in volume)
% of residential
from total
property market
1996 270,538 170,007 62.84%
1997 274,749 175,644 63.93%
1998 186,077 122,881 66.04%
1999 225,901 157,082 69.54%
2000 240,068 170,932 71.20%
2001 242,634 176,208 72.62%
2002 231,394 162,296 70.14%
2003 243,376 164,723 67.68%
2004 293,212 195,243 66.59%
2005 276,508 181,762 65.73%
Source: Property Market Report, various years.
According to the RAM report in 2007, the residential market which is made up of four
million households, is the largest segment of the entire property sector and accounts
68% of total transactions in the Malaysian property market (see Table 2.1). The
percentage share of the residential market has increased every year even in the post
crisis period in 1998 (see Table 2.1). This shows that the Malaysian residential
market, which makes up about two thirds of the total property transactions in
Malaysia (Mar Iman, 2002) has a significant impact on the changes in Malaysian
house prices. With a total value transaction of RM60 billion, or 20% of the country’s
GDP, the Malaysian residential market is the largest market in the Malaysian property
sector (Property Market Report, 2005).

5) Am afraid to make the wrong decision to buy this house
JPG: I would agree with you. Nobody wants to make the
wrong decision. Nevertheless, when you have the right
information in front of you, you will be able to make the right
decision with my professional help. I have been helping my
clients and they are very happy after buying the properties
that I have proposed to them.

6) All my friends said, don’t buy property as many people has been retrenched
JPG: I agree with your friends. It will be a cause of a concern too. More
importantly, it’s very sad to hear that they have been retrenched. By the way, I
was retrenched before. I have created a video on my YouTube Channel: Johann
Paul Gregory. Maybe you can share with those who have been retrenched on
how to come back with resilience.
On the property segment, many people sees property as a hedge against
inﬂation and therefore a viable investment vehicle for them to achieve ﬁnancial
freedom or using the rental income to cover some of their instalment and selling
off the property after several years which they would have a “capital” gain.
Why not look at those who are still earning a lot? There’s always two sides of a
coin. Hence, with the information that I have provided for you, you are rest
assured that you are making the right decision to buy this property.

ADDITIONAL RESOURCES
FOR YOU TO SUCCEED IN
THE REAL ESTATE BUSINESS

http://www.point2homes.com/agent-
websites/blog/2015/06/30/bill-gassett-7-
blogging-tips-for-real-estate-agents/
Bill Gassett: 7 Blogging Tips for Real
Estate Agents
Today’s “ask an expert” guest post comes from Bill Gassett, a popular real estate blogger
who shares his tips and tricks with buyers, sellers and other agents. This article is an …

7 Ways To Make Blogging Work For Your Real Estate
Business
1. Pick a great platform
You have a lot of options when it comes to blogging platforms. One of the most popular platforms for business blogging is WordPress. You can
use WordPress to write and publish your blogs – all for free.
WordPress is so popular because it gives you all the tools you need to write your blog, add pictures or video, tailor the blog for SEO (search
engine optimization) purposes and publish it. WordPress is also customizable. You can add headers, graphics and other customizable features
that make your site stand out from a sea of competition. If you are at all interested in starting a real estate blog, you should give WordPress a
spin.
If you’re a Point2 Agent Professional or Elite user, you already have access to create your own WordPress blog! The tips in this post will help you
add a blog to your real estate agent website.
2. Write about topics that encourage both local and national interest
Blogging is all about attracting an audience. When choosing your topics to write about, you should think on both the local and national level if you
want to draw the most readers. You don’t have to hit both in every post, but you should try to work in both local and national topics over time.
When writing about housing prices, you could talk about how your local prices compare to the national numbers. Sometimes you can write about
local neighborhoods, while other times you can write about general real estate topics that apply anywhere, like how to prepare for a buyers home
inspection. How many times do you think a homeowner may have asked this question either prior to putting their home on the market or right after
accepting an offer? The answer is lots! This leads to the next blogging tip for real estate agents which is to answer popular questions you know
people are typing into Google or another search engine.
3. Answer questions that people are asking Google
Buyers and sellers all head to the Internet now when they have a question about real estate. Most of them ask Google before they even think
about asking a real estate agent. You want your blog to pop up in the results when these people do a search, so it makes sense to try and answer
their questions with your blog. Google offers tools to ﬁnd out about the most searched terms, tools that you should become familiar with if you
want to target as many people as possible with your blog.
4. Become a local expert
You want to stand out among all the other agents writing blogs. One of the easiest ways to do this is to become an expert on your local
communities and neighborhoods. You probably already know a lot about your area. That’s information that people are probably looking for online.
Write blogs that cover your local knowledge. If people think you are an expert on the area where they want to buy or sell, they are more likely to
hire you as their agent. One of the best ways to create business is to have real estate community pages for all the cities or towns that you cover
locally. This is an exceptional way to show that you are the “go to” real estate agent in the area.
You may be wondering what a great community page looks like? Here is an example of my real estate agent’s guide to Framingham
Massachusetts. If you were not from the area and were thinking about buying a home, wouldn’t you ﬁnd this information helpful? You might even
consider picking up the phone if you were selling a home in Framingham as well.

7 WAYS TO MAKE BLOGGING WORK FOR YOUR REAL ESTATE BUSINESS
5. Get familiar with social media marketing
Social media is one subject that every real estate blogger needs to be familiar with. There are a lot of different channels
that people are using now, including Facebook, Google Plus, Pinterest, Twitter and LinkedIn. You will want to establish a
presence in online communities like these, because they are a perfect platform for advertising your blog.
One thing to keep in mind as you start to work with social media – people are not participating in social media communities
because they want to be sold to. They are there to connect with other people and to get information from companies and
personalities they like. Avoid hard selling yourself, unless you want to be ignored or avoided. Instead, become a useful
member of the community, offering knowledgeable advice and helpful information. Over time your efforts can yield big
dividends.
Here are some tips for real estate bloggers using each of the top social media networks:
Pinterest: Here is a guide on how to use Pinterest for Real Estate. Pinterest is one of my favorite social platforms because
of the continuous nature of how something can get shared for an extended length of time. This is unlike any of the other
social sites where the bulk of articles being shared lasts a couple of days.
Google+: Without a doubt Google+ is one of my favorite platforms for building relationships with other agents. It is much
like Facebook but with a much more professional flair. You can really excel at driving tons of traffic to your blog by
connecting with other fellow professionals. Here is a guide on how to use Google+ for real estate.
LinkedIn: LinkedIn is another great place for a real estate agent to get traction for their blog, yet most agents don’t know
how to use it properly. Here is a great field guide on how to use LinkedIn for real estate. See some handy tips on what to do
and what to avoid on this professional platform.
Twitter: Without question many real estate agents don’t know how to use Twitter all that well. Twitter can be a fantastic tool
for drawing people to your blog when used properly. Here are some tips for real estate agents on how to use twitter the
right way!
Facebook: Facebook is still the most popular of all the social networks, so as a real estate blogger it makes sense to use
this site as a way of making your blog more visible. Here are some excellent tips for using Facebook as a real estate agent.
Finding some of the most popular real estate groups on Facebook is another great way to skyrocket your blog’s visits.
Never underestimate the power of social media for your blog. This form of communication is getting stronger every year.
More and more people are spending significant time using social channels!

7 WAYS TO MAKE BLOGGING WORK FOR YOUR REAL ESTATE BUSINESS
6. Build relationships with other real estate bloggers
As you start building your blog, you should try to establish positive and mutually beneficial relationships with other real
estate bloggers. Links are an important part of SEO, and a friendly mention from another blogger can drive a lot of
traffic to your blog. Again, the online community – including your peers – can be a great help in building your online
presence. Building solid relationships with others should be a big part of your real estate social media planning.
Alternatively, you can easily develop a bad image that will hurt you unnecessarily if you are known to be unpleasant to
deal with. You want to be loved, especially by your peers – at least if you want to maximize your business. In fact, the
only reason I am writing this article here at the Point2 blog is because of the relationship that has been built between
us.
(From the Point2 editor: And we are so thankful for that, Bill!)
7. Learn The Basics of SEO and Content Marketing
Search engine optimization (SEO) is the practice of optimizing your website for search engines. You want Google to
bring up your blog on the first page of search results, if you can manage it. This takes time and some effort, so don’t
expect it to happen overnight. But if you learn how SEO works and put it to use in your blog, you have a much better
chance of getting your blog in at least the first few pages of search results. SEO is something that never should be
discounted. Understanding and using solid SEO tactics is where you can take your blog from being average to
exceptional. You can have the greatest blog content around but if nobody finds it, you will be missing opportunities.
Learning both onsite and offsite SEO strategy is important.

▸ http://www.point2homes.com/agent-websites/blog/2016/02/08/73-tips-
for-real-estate-video-marketing/
▸ As a real estate agent, when it comes to positioning yourself as a celebrity
authority, you want to make sure that people remember who you are. It’s
one thing to give them a business card with your photo on it, and it’s a
totally different thing when they see you on video and you show up at the
door. This creates a continuity between what they saw on video and what
they see at the door, making prospective customers feel that they already
know, like, and trust you. That’s really the powerful thing about video
marketing: it is a very engaging medium that pulls people in. So without
further ado, here are 73 tips for real estate video marketing to propel you
into the new age.

Why You Need Real Estate Videos
1. 95% of a message is retained when people watch a video compared to 10%
when they read something.
2. 96% of consumers ﬁnd videos helpful when making a purchase decision
online.
3. 58% of consumers consider companies that produce video are more
trustworthy.
4. 71% of consumers say that videos leave a positive impression of the
company.
5. 78% of home sellers would prefer to work with a realtor that is using video in
their marketing.
6. 75-80% of all mobile trafﬁc (from cell phones, tablets, etc) will be video.
7. 1/3 of online activity right now is watching video.
8. 3 boxes about a client’s attitude towards an agent – “know, like, and trust” –
are ticked by a good video.
9. Customers expect more all the time, so you need to keep up.
10. The largest percentages of buyers are the Generation X/Generation Y
segments – and they LOVE technology!

Marketing Advantages of Using Video
11. Learning real estate video marketing will make you a ‘Smart Agent’.
12. It will also position yourself as a ‘celebrity authority’.
13. Video will help make you the “go-to person” for real estate deals.
14. The more technology you use, the more you tell your clients that you care.
15. And the smarter the technology you use, the more you tell your clients that you are
smart.
16. Maybe you can quit doing all the cold-calling – video might just help you cut that down
to zero.
17. Differentiate yourself from the others: To the casual observer, real estate agents can
all seem rather the same – but not after they’ve seen your video!
18. Experience shows that it pays to let clients experience you before they get to meet
you.
19. Video changes your usual message: no longer just “We sell homes”, but “We’re
communicators!”
20. Anything to replace the “You’re a pushy salesperson” opinion is good – your video
makes you look more human.
21. Film is magic, and when your magic kicks in, clients make a conscious decision that
you’re the person they want to work with.

Hardware You Need to Record Real Estate Videos
22. Apple devices are recommended: iPad or iPhone.
23. Wide-angle lens – iPads have this built in – is a realtor’s best friend as you can
shoot a whole room easily.
24. Wired microphones: hold in your hand or wear on a lapel. The wire attaches to
the camera. They’re cheap.
25. Wireless microphones: 2 components, a transmitter and a receiver, giving you
freedom to move around. Costs around $100-700.
26. Batteries: either replace them regularly or check them with a battery tester
before each ﬁlming session.
27. ‘SmartLab’ mics don’t have batteries; they use power from your mobile device.
28. Know your microphone: Check the number of rings around the plug; 3 rings
means that it’s a mobile device and you can plug it into your cellphone.
29. Tripod: Any one will do; a $30 model is good enough.
30. The complete, integrated setup: wide-angle lens, mikes, lights and a place
where your mobile device can be slotted in. Take a look at HDHat.com.
31. A car! Walking people from house to house makes them cranky. But you knew
that already.

Bite the Apple!
32. Apple’s iPad and iPhone are overall the best mobile devices to use. They can
make your video look phenomenal.
33. The main advantage compared to Android is the apps available.
34. iPhone 6S is as good as a professional camera and is being used as one.
35. The apps ProCamera 7 and FiLMIC Pro will turn your iPad or iPhone almost
into a DSLR quality camera.
36. Apple devices come with software to trim your videos .
37. iMovie: a full-blown video production studio, so you can shoot, edit, and
upload from an iPad to the web.
38. Android doesn’t have the range of features and apps described here; you’d
need to get e.g. WeVideo.
39. Most house-hunters use iPads (apparently): Stay cool with them and switch
to Apple mobile devices, if you haven’t already.
40. Many useful tutorials – e.g. those by Michael Krisa – assume that you have
an iPad.
41. And of course using mobile devices such as the iPad is moving the right
direction, since we’re all going paperless.

Resources
42. Music: You cannot legally use whatever you like, so get royalty-free
music – iMovie comes with a library of music.
43. Make your own resources! Film neighborhoods and important streets,
post those videos to the web, and they’ll always be available for you to use in
your marketing, at any time.
44. Software that helps you edit your videos: Animoto and Videolicious.
45. Software that sends video by email: BombBomb. Take a video of what
you think is a client’s perfect house, then mail it to him.
46. Use Skype. Clients can even see a property in real-time: As you ﬁlm it,
they can be receiving it on their cellphone.
47. Software that puts video into a format that will play across all mobile
devices: EasyWebVideo and Vimeo.
48. For PC (non-Apple) users: you maybe use the video app already built-in
on your PC, or Sony Movie Studio or Adobe Premier Elements.
49. Outsourcing: Maybe somebody you know – perhaps even a schoolkid –
can do all the work for a few dollars.

Tips & Tricks for Shooting Videos
50. Hold your device horizontally: this is how it was designed to be used for video, and
it’s what people expect.
51. Use the ‘rule of thirds’ (divides the screen into 9 equal boxes). If your mobile
device’s screen can display a grid, turn it on. The center of the object of interest – often
your face – should lie at one of the intersections of these lines. The space to the side
creates an anticipation of something to come – this mimics how we look at the world.
52. Nobody likes shaky video footage, as can happen with hand-held filming, especially
at the beginning. Start the filming before you start the talking – you can trim the film
later.
53. Try to be entertaining and engaging and maybe find a ‘hook’ – emotional content
pulls viewers into a story.
54. Give attention to the visual details of the video – little things can ultimately make a
big difference.
55. Audio is crucial, so use your voice: People may forgive a shaky image, but they’ll
turn off if they can’t hear you easily.
56. Don’t just film a house: many buyers are looking first for a particular city, then a
neighbourhood, then a street.

You’re a Star!
57. Be yourself! You may be surprised how charismatic you are when let your natural qualities
speak for themselves.
58. If you’re shy in front of the camera even that may work in your favor, as ‘self-aggrandizing’
presentations can have a negative impact.
59. Celebrity means power. A woman once made videos ranking schools; the Board of
Education’s attorney told her to stop as her rankings weren’t the same as the approved ones –
she got lots of free publicity!
60. Sports fans: Get yourself a hand held mike and pretend you are your favorite sportscaster!
61. The more sophisticated and efﬁcient you become at using the technology – building
resources of media data and emailing them out daily – the more essential you become to your
client base.
62. This might be your chance to become a ‘niche’ agent: housing for seniors, golfers, horse-
riders…. you name it.
63. Use social media: Regularly post what’s new in your real estate world.
64. Take it up a level and invite your client to participate – in a coffee shop, or wherever – when
you are making the video. After all, everybody likes to learn how to do something cool.
65. Post your videos on YouTube – and link to them, which will help you improve your presence
in the search engines. You may not become as watched as that Keyboard Cat, but you’re now
on video and you’re a star!

What to do Next
66. Just get started. If you can finger paint, you can edit video on your iPhone
or iPad.
67. Sure you don’t want to look dumb, but you probably won’t – just get over
yourself!
68. “It’s too expensive; it’s too hard to do; I don’t have time” – don’t make
excuses anymore.
69. Making video is like anything you do for the first time – working out,
swimming – it’s hard at first, but after a while it becomes second nature.
70. Enjoy yourself: The challenge of making videos that entertain and position
you as an expert gets to be fun.
71. If you use what you’ve learned here when shooting a video, you will
already be 80% ahead of most people in terms of quality and professionalism.
72. If you’re still not sure, try the comprehensive courses called ‘Tablet Video
For Agents’ by video marketing guru Michael Krisa, visit his website
www.thatinterviewguy.com, and read the articles he publishes in periodicals.
73. Get some new hardware, if you need it.

▸ https://placester.com/real-estate-marketing-academy/
using-pinterest-valuable-real-estate-social-marketing-tool/
“You can’t judge a book by its cover” is not really a relevant statement in the real estate industry. Both
buying and selling a home are processes that rely heavily on visuals. So, it makes sense that Pinterest
— the social sharing site made up of virtual bulletin boards — is a useful visual marketing tool for real
estate professionals. Indeed, this service can showcase amazing photos of properties, offer inspiration
and lifestyle ideas to clients and make thousands aware of your brand simply because of your
strategically curated boards.
That being said, having a great real estate Pinterest account requires more than just gathering a
bunch of pretty images of houses and sticking them all in the same place. It’s important to make sure
that your boards are relevant to your audience and engage them in some way. If you’re creating a
Pinterest account for real estate and aren’t sure where to begin, check out our guide to getting started
with Pinterest. Inman News also recently gave some great Pinterest board suggestions for realtors.
One notable takeaway from this board brainstorm: A realtor’s Pinterest boards do not need to be (and
should not be) centered solely around listings. (That’s what the MLS search on your website is for!)
It can be tough to decide how you want to approach making your Pinterest boards your own, so we’ve
gathered ﬁve great examples of realtors who are doing it well in very different ways on Pinterest —
whether it’s changing the game on photo pinning or amassing thousands of follower. Here’s why we
love them:

Property marketing trends seminar by jpg

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