The poster is for the film "The Woman in Black" starring Daniel Radcliffe. It depicts Radcliffe standing outside an abandoned Victorian house that appears to be haunted. The main colors used are brown and black to give an old, decaying feel. The purpose is to convey that it is a period horror film and introduce Daniel Radcliffe as the protagonist who investigates the haunted house. At the bottom are credits for the film companies and release month.