search engine optimization

1. Presentation on
Search Engine Optimization
Under the Guidance OF: submitted by:
Dr. Bharti Shukla Jigyasa Singh
Assistant Professor, MBA 2nd year
CMS MMMUT, Gorakhpur

2. What is Search Engine?
• A search engine is a program that
collects and organizes content from all
over the internet.
• Those wishing to locate something
would enter a query about what
they'd like to find and the engine
provides links to content that matches
what they want.

3. Continued…
• Major Search engines all over the
world are:
Google.com
Ask.com
Bing.com
Dogpile.com
Yahoo.com

5. What is Search Engine Optimization?
• SEO or search engine optimization refers
to a practice of improving a web site's
visibility, ranking and search on a
particular search engine.

6. Types of SEO:
• White Hat SEO: White hat SEO utilizes
techniques and methods to improve the
search engine rankings of a website
which don't run afoul of search engine
guidelines.
• Black Hat SEO: Black Hat SEO exploits
weaknesses in the search engine
algorithms to obtain high rankings for a
website. Such techniques and methods
are in direct conflict with search engine
guidelines.

7. Conti…..
• Grey Hat SEO: It is a kind of a SEO which is neither black nor white. This is a
technique that does not fully use the black hat SEO and rather combines
both. This is a transformation from black to white and from white to
black.

8. On Site SEO vs Off Site SEO:
• On-page SEO (also known as "on-site"
SEO) is the act of optimizing different
parts of your website that affect your
search engine rankings. It's stuff that
you have control over and can change
on your own website. Here are
the biggest factors included.
Page Titles
Meta Descriptions
Keyword Density
Internal Linking

9. Continued…
• Off-page SEO focuses on increasing the
authority of your domain through the
act of getting links from other websites.
▫ Social Media Engagement
▫ Document Sharing
▫ Linking

10. Paid Search vs Organic Search:
• Organic search is based on unpaid,
natural rankings determined by search
engine algorithms, and can be optimized
with various SEO practices.
• Paid search allows you to pay to have
your website displayed on the search
engine results page when someone
types in specific keywords or phrases.
The fee you pay is based on either clicks
or views of your ads

13. Why Do We need to optimize website?
SEO pulls-in quality traffic
SEO traffic is more likely to convert
SEO increases sales and leads
Top SEO rankings provides 24/7
promotion
SEO builds trust and credibility
SEO makes your customers more
informed
SEO influences purchasing decisions
SEO increases your brand awareness
and equity

14. Advantages of Search engine optimization:
• Increased organic traffic
• Strong segmentation
• Low cost, High ROI
• Builds credibility
• Establish brand awareness
• Mobile friendliness
• Ahead of the competition

15. CONCLUSION:
• The aim of search engine optimization is to increase ranking of client
sites in an evolving manner.
• The importance of search engine optimization is primarily the fact that
improves the visibility of your websites.
• SEO is a smart way of increasing your visibility online by saving some
time and cost of Marketing. But before going for SEO, one most
understand how it works and the affects it can have on the business.
Besides this there are certain things like service/product quality,
customer relationship, pre-sale services etc.., which are the bases of any
business. One must keep in mind that businesses can run successfully
without SEO, but they can’t run without these things.

16. Thank You