Keyword Targeting & User Experience
Created by: Marites Manahan
Target a Wider Range of Keywords
“ Target a wider range of keywords that are likely to
convert. Focus on intent & data from PPC
These days we can now target a wider range of
keywords even without the paid campaign. Targeting a much
wider keyword plays a vital role for the SEO world.
Always think like how your visitor will think when doing a
query. Think of keywords like they used to search to be able to
get your targeted audience and prospect visitors.
WordTracker and Google Keyword Planner can help you choose the right keyword for
- uses the KEI or Keyword Effectiveness Index to know the popularity and
competition of the keywords. If the KEI is higher, it means that it's more
It offers free trial and keyword research e-book. Visit, www.wordtracker.com.
Google Keyword Planner
The Google keyword tool is being replaced by the Google Keyword
Planner. You can see it under the tools and analysis tabs when you visit
the Google Adwords. It is originally used for planning campaigns for PPC
but can also be used to search for keyword ideas. You can enter or upload
keywords to see how they perform online. Multiply keyword list are also
Words or phrases
that describe what
The URL of a page
on your website or
your entire website.
A category relevant
to your product or
service. Tip: To filter
larger sets of ideas,
enter both a word
and website URL.
• Review your keywords from the Ad group ideas tab (which you'll see by default)
or the Keyword ideas tab.
• Double click the arrows » to add an ad group or keyword idea to your plan. You
can use the historical statistics that appear in the table to help you decide which ad
groups or keywords to add to your plan.
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high end car detailing
denver auto detailing service
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Automotive care services
User Experience is #1 Priority
“Avoid poor site engagement increase average time
on site, pages per visit and reduce bounce rates.
Title tags must still be optimized! ”
• Responsive design - think mobiles, think tables
• Page load times are important to users and rankings
Responsive Web Design (RWD)
- is the approach that suggests that design and development should
respond to the user’s behavior and environment based on screen size,
platform and orientation. The practice consists of a mix of flexible grids
and layouts, images and an intelligent use of CSS media queries that can
automatically switch to accommodate for resolution, image size and
Page Load Times
Page loading time
- is obviously an important part of any website’s user experience. And
many times we’ll let it slide to accommodate better aesthetic design, new
nifty functionality or to add more content to web pages. Unfortunately,
website visitors tend to care more about speed than all the bells and
whistles we want to add to our websites.
Created by: Marites Manahan
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