Keyword targeting & user experience

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Targeting your keyword and user experience plays a vital role in the SEO world and they are important to have a good rankings.

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Keyword targeting & user experience

  1. 1. Keyword Targeting & User Experience Created by: Marites Manahan
  2. 2. Target a Wider Range of Keywords “ Target a wider range of keywords that are likely to convert. Focus on intent & data from PPC conversions.” These days we can now target a wider range of keywords even without the paid campaign. Targeting a much wider keyword plays a vital role for the SEO world. Always think like how your visitor will think when doing a query. Think of keywords like they used to search to be able to get your targeted audience and prospect visitors.
  3. 3. WordTracker and Google Keyword Planner can help you choose the right keyword for your website. WordTracker - uses the KEI or Keyword Effectiveness Index to know the popularity and competition of the keywords. If the KEI is higher, it means that it's more effective. It offers free trial and keyword research e-book. Visit, www.wordtracker.com.
  4. 4. Google Keyword Planner The Google keyword tool is being replaced by the Google Keyword Planner. You can see it under the tools and analysis tabs when you visit the Google Adwords. It is originally used for planning campaigns for PPC but can also be used to search for keyword ideas. You can enter or upload keywords to see how they perform online. Multiply keyword list are also available.
  5. 5. Words or phrases that describe what you're advertising. The URL of a page on your website or your entire website. A category relevant to your product or service. Tip: To filter larger sets of ideas, enter both a word and website URL.
  6. 6. • Review your keywords from the Ad group ideas tab (which you'll see by default) or the Keyword ideas tab. • Double click the arrows » to add an ad group or keyword idea to your plan. You can use the historical statistics that appear in the table to help you decide which ad groups or keywords to add to your plan.
  7. 7. Target the location, language and networks.
  8. 8. Mancavedetail.com Targeted keyword: denver car detailing auto detailing denver high end car detailing denver auto detailing service man cave auto detailing Automotive care services
  9. 9. User Experience is #1 Priority “Avoid poor site engagement increase average time on site, pages per visit and reduce bounce rates. Title tags must still be optimized! ” • Responsive design - think mobiles, think tables • Page load times are important to users and rankings
  10. 10. Responsive Design Responsive Web Design (RWD) - is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries that can automatically switch to accommodate for resolution, image size and scripting.
  11. 11. Sample Websites: - http://windows.microsoft.com/en- ph/windows-8/meet - http://www.dadaabstories.org/ - http://morehazards.com/
  12. 12. Page Load Times Page loading time - is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites.
  13. 13. Thank You! Created by: Marites Manahan You can visit my blogs at http://onlinegeekchick.blogspot.com/ http://tasteofgoodness.blogspot.com/ http://www.getbeauteous.com/

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