3. Introduction
• Search Engine Optimization(SEO) the process of increasing the
quality and quantity of website traffic by increasing visibility of
the website.
• It is the process of getting traffic from the “free”,”organic”,
“editorial” or “natural” search result on a search engines
4. Why do we need SEO today?
Where does the problem lie?
• E commerce websites like these are numerous in numbers. And all of
them will be fighting to get listed in the SERP for the search you just
made.
5. What is the use of making the website if people do not visit it?
So what is the solution?
Answer is: Search Engine Optimization
• SEO enables you to not only get listed on SERP but also
expand your business
• Studies have proved that SEO can boost the number of
visitors on your website
6. Types of SEO:
1.Black hat SEO:
• Use of techniques that are unacceptable to search engines to
boost a page's position
• n search results.
• Goal is to improve search engine result positions.
2. White Hat SEO
• Ethical SEO.
• This techniques accept search engines.
• Beneficial for site visitors as well as for search engines.
• Goal is to improve search engine result position.
• Slower than black hat SEO
7. 3. Gray hat SEO
• Take more risks than white hat SEO techniques.
• This techniques aren't likely to get your site banned from
search engines.
• Questionable SEO techniques but not in the same category as
black hat SEO techniques
8. SEO Techniques
1.On page SEO
On page SEO is carried out on every page of the website.
Techniques that come under it:
• Original and relevant content
• Meta tags
• Meta description
• Keyword density Internal linking
• Sitemaps URL structure Image SEO
9. 2.Off page SEO
• Off page SEO deals with attracting visitors through other websites, that are
good and authoritative.
• In off page SEO, we do not work upon our own website.
Techniques:
• Back linking
• Form posting
• Social bookmarking
• Search Engine Submission
10. Advantages
• Cost-effective
• Marketplace
• Your properly valued in the SEO community
Disadvantages
• Your position in the search engine is unpredictable
• Everything depends on the algorithm.
• Time consuming
• Participants can make use of the black hat tech.
11. Conclusion
While nobody can guarantee top level positioning in search engine organic results,
proper search engine optimization can help.
To do this it is necessary to:
• Understand the basics of how search engines rate sites.
• Use proper keywords and phrases throughout the Web site.
• Avoid giving the appearance of spamming the search engines.
