This PPT is About Search Engine Optimization And its Explanations

1. SEARCH ENGINE
OPTIMIZATION
Presented By : NIGIL DAVID KURIAN

2. OVERVIEW
● WHAT IS SEO ?
● HOW SEO WORKS ?
● TYPES OF SEO
● NEED OF SEO
● ADVANTAGES AND DISADVANTAGES

3. WHAT IS SEARCH ENGINE OPTIMIZATION?
search engine optimization, is the process of optimizing websites so that they rank well on
search engines through organic (non paid) searches. This is one of the most crucial
marketing strategies for any business. Google seeks to display the greatest information it
can find in order to give its users a positive search experience. Therefore, ensuring that
search engines recognize your material as the best online resource for a given search query
should be the main emphasis of your SEO efforts.

4. How Seo works?
Search Engines Works Through Three Primary Function - Crawling,Indexing and Ranking
Crawling:
Search engines use the discovery process known as crawling to send out a group of robots
(sometimes referred to as crawlers or spiders) to look for new and updated content.
Indexing:
Search engines process and store information they find in an index, a huge database of all the
content they’ve discovered and deem good enough to serve up to searchers.
Ranking:
When someone performs a search, search engines scour their index for highly relevant content
and then order that content to solve the searcher's query. This ordering of search results by
relevance is known as ranking

5. Types of SEO
Your SEO approach should include a mix of tactics, according to experts, since it's impossible to
determine exactly what factors affect search engine results the most. These strategies can generally be
divided into two groups: on-page SEO and off-page SEO.
On-Page SEO
On-page SEO (search engine optimization) is the process of tweaking individual web pages to enhance
user experience and rankings. Off-page SEO, which is optimising for things not on your site, is the
inverse of this. Backlinks and social media mentions fall under this category.
Off-Page SEO
Off-page SEO, or off-site SEO, refers to optimization strategies that can raise your position in search
engine results pages (SERPs). However, these strategies take place off your website and involve
obtaining links from other websites, social media shares, and online mentions.

6. WHY WE NEED SEO?
● SEO Increases Credibility & Trust
● SEO is the Best Way to Understand the Voice of the Consumer
● Good SEO Also Means a Better User Experience
● SEO Impacts the Buying Cycle
● Understanding SEO Helps You Understand the Environment of the
Web
● SEO is Cheap and Very Cost-Effective

7. ADVANTAGES OF SEO
● You Can Expand Your Business
● You Get A Greater Internet Presence
● You Get More Clicks
● You Stay Competitive
● Brings More People To Your Website
● Makes Your Website Easier To Navigate
● Saves You Money

8. DISADVANTAGES OF SEO
● RESULTS TAKE TIME
● SEO REQUIRES SUBSTANTIAL SPENDING – TIME OR MONEY
● YOU DO NOT HAVE FULL CONTROL
● RISK OF BEING PENALIZED BY GOOGLE
● CHANGING ALGORITHMS
● COPING WITH INCREASED DEMAND