The document discusses marketing strategies for Toronto FC to increase fan engagement and revenue. It proposes creating a fan club program to offer benefits to members to improve team performance. It also suggests a multicultural soccer lovers program to connect with different cultural communities in Toronto through monthly events celebrating different countries and their soccer traditions at BMO Field. Both programs aim to grow Toronto FC's fan base and enhance the fan experience.
4. Increase 30% followers on Toronto FC's online social network
Increase the attendance in the stadium by 25% in 2015 season.
Enhance the sales of licensing products in 20% in 2015 season.
Give a better experience for fans, providing discounts in restaurants,
stores, Toronto Fc merchandising and licensing products.
Enhance partnerships to diversify the licensing products
12. WHAT?
Special program for Toronto FC fans that
offer the opportunity to become a member
of the team. Members help the team
improving its performance, and they get
benefits for that.
WHO?
Toronto FC fans, and soccer
lovers who are not Toronto
FC fan yet from Toronto and
GTA.
WHEN?
Every game at BMO Field, Toronto FC will
have tenders to enroll new members. The
Toronto FC marketing will make
promotions in soccer events with it
partners and sponsors.
WHERE?
Every fan can become a
member at BMO field
(during the games), Toronto
FC Member’s Hall, and in
the events promotion.
WHY?
The passion that people have for soccer
and the desire of experiencing a live
soccer in Toronto with the benefits of
have place to go with family to have fun
and to meet other soccer lovers, the
opportunity of watching for free Toronto
FC matches on the screen of BMO when
the team does not play at home, and
other benefits as discounts and gifts.
16. WHAT?
A special day with family, friends, and with people that
have the same culture and habits. This program is
more than an event for entertainment; it is a way to
connect with people that belong to the same country
and share the same values and interests. One passion
in common is soccer and for now on they will be able
to join and to have this special day once per year.
Besides, Toronto FC would post multilanguage
contents on their online media.
WHEN?
In the program, Toronto FC
will perform an event for a
different country every month.
Those events will occur when
Toronto FC does not play.
WHO?
People from different origins who
live in Toronto. It is not only
invited to the event who is from
the country of thematic party, but
also who wants to meet the
culture and to have a different
day.
WHERE?
This program will take
place at BMO Field.
WHY?
The guests will meet people that have
the same background, eat their
traditional food, drink their traditional
beverages, and dance music from
their origin country. As they are
soccer lovers, they will also be able to
play soccer with their children.
