Sports Marketing Agency

1. “Merging our Clients with their Customers” “Especializados en Eventos para la Comunidad Hispana”
Sports Marketing Agencies

2. Executive Summary
• The US Soccer Industry is a distinct and rapidly growing industry. It is characterized
by a dichotomy between participant and viewer-ship populations. This dichotomy is
not found in any other mainstream sports industry, such as baseball, basketball,
football or foreign soccer industries. US soccer’s participant population numbers
exceed 18 million people, which are made up of mostly middle-class Americans,
Multicultural Hispanic-Americans and more than 7 million soccer-playing women. In
fact, the US Hispanic population has exceeded 35 million people and youth soccer
registration in the US has increased by 233% over the past 10 years.
• In addition, viewer-ship of soccer in the US has grown greatly over the past few years,
with the US national Team’s attendance today averaging about 47,000 spectators.
The emergence of (MLS) Major League Soccer has created stability and a true
professional soccer league in the United States. The overall industry has become
more mature and ripe for corporate partnerships throughout all segments of the
industry.
• Staffed with dynamic professionals who are highly respected in their areas of
expertise, Soccer Marketing & Promotions and Se Habla Fútbol are committed to
providing its clients with the resources necessary to capitalize on the explosive
growth of soccer in both the US mainstream as well as the multicultural Hispanic
markets across the United States.

3. LEADERSHIP
President Tom Mulroy in action against Pele

4. About the Owner
• Tom Mulroy is the founder of Soccer Marketing & Promotions, Inc. and creator of
Se Habla Futbol. His life-long dedication to the sport of soccer, both on and off the
field, makes him one of the leaders in the field of marketing and promotion within
the sport of soccer. Mulroy served on the Executive Committee for the 1996
Olympic Soccer Games.
• Mulroy’s contacts are spread across all levels of soccer in the United States,
ranging from youth leagues to the pros, from players & coaches to administrators.
His knowledge of the American soccer market and promotional experience is
instrumental in his leadership of Se Habla Fútbol and Soccer Marketing &
Promotions,Inc.
• A 13-year veteran as a professional soccer player, Mulroy is a product of the early
generation of American soccer. A participant in the New York City soccer leagues
as a youngster and a collegiate standout, having been honored as a member
of the NJCAA hall of fame, Tom was also a member of the first US Youth National
Team. Mulroy holds a USSF National “A” coaching license as well as the NSCAA
National Advanced Diploma.
• Tom Mulroy was named Official Spokesperson for World Cup USA ’94. Known throughout the youth soccer world as
“Soccer Tom,” he has appeared on ESPN’s “Just for Kids,” Nickelodeon, “Late Night with David Letterman,” and national
TV, where he was the color commentator for College Soccer Weekly.
• Tom’s unique understanding of the multicultural US Hispanic market has enabled him to develop successful local,
regional and national soccer events targeting these communities. In addition to the design and implementation of the
Copa Latina and Fiesta Cup, Tom’s track record in these markets includes production of international games with national
teams such as Brazil, Argentina, Colombia, as well as a Terra-Gol National Hispanic Beach Soccer Tour. Furthermore,
Mr. Mulroy is the founder of The Copa Kids, a non for profit organization dedicated to children living in poverty around the
world,by creating awareness through specially designed soccer programs.
• Languages: English,conversational in Spanish and German.

6. Corporate Capabilities
“Merging our clients with their customers”
Overview
Soccer Marketing and Promotions, Inc. has and will continue to implement the following
responsibilities with the highest level of professionalism and quality within the mainstream
markets of the US. Following the same high standards, Se Habla Futbol directs its efforts within
the Multiethnic Hispanic markets throughout the United States.

7. § Develop and implement programs that create consumer awareness, excitement and participation, benefiting
both the client and its target audience.
§ Position products and services in the consumer marketplace using sound marketing principles.
§ Utilize industry-wide network to deliver effective programs and maximum results.
§ Develop marketing plans that increase revenue, provide cross-merchandising opportunities and maximize
promotional dollars.
§ Create and implement publicity and promotional plans designed to increase awareness, promote participation
/ attendance and enhance public image.
§ Encourage a team approach for long-term relationship with our clients.
§ A commitment to excellence in every phase of service.
§ A unique understanding and experience of the production of grassroots sponsor events.
§ Ability to create events that merge sports and music entertainment.
§ Provide the above expertise throughout the US Hispanic specific markets.
COMPANY STRENGHTS

8. Soccer-Specific Capabilities
§ Develop, organize, and implement turnkey soccer-oriented events.
§ Serve as consultant for various professional soccer organizations, manufacturers, and soccer related
franchises.
§ Consult, negotiate, and act as a liaison with national, regional, and local soccer organizations.
§ Research and consultation services for the soccer market.
§ Professional and or amateur beach soccer tournaments.
§ Soccer Specific Television consulting programming and implementation.
§ Produce, direct, and develop instructional soccer videos and programs.
§ Organize and execute local regional, national and international soccer programs
§ Promote and organize professional and international soccer games.
§ Create and implement turnkey soccer tournaments.
§ Develop and implement Hispanic market-specific soccer events in all the above categories.

9. Business Clients
•Adidas USA, Inc Amateur Athletic Union Amercian Airlines
•Campbell’s Soup Co Chiquita Dannon
•Del Monte USA Erima Sportswear Gatorade
•Hawaiian Punch Hitachi America, Ltd. “Just Say No” Int
•Ladeco Chilean Airlines Lan Chile Airlines M&M / Snickers
•Master Card McDonalds Corp Mitre Sports
•Motorola Na. Soccer Coaches Assoc Nike
•Pro-Beach Soccer Soccer America Soccer Locker
•Soccer USAPartners South Florida Olympic Committee terra
•The Sports Authority The Sport Chalet TheAcademy
•TransAmerican Life Transitions Optical United States Soccer Federation
•World Cup USA 94 Eurosport Shout
•Western Union Uniroyal Budweiser
•Inca Kola

10. Overview
Over the past two decades of doing
business and many years of previous
activity within the soccer industry,
Soccer Marketing & Promotions has
cultivated a network of coaches,
soccer federations, top players,
agents, Fortune 500 companies and
local soccer organizations around the
nation, which is necessary to operate
efficiently and cost effectively. This
expertise and diversity allows Soccer
Marketing & Promotions to offer a
complete menu of services within the
soccer industry.

11. Example of Past Projects
Large Scale Soccer Events:
1. World Cup 1994 (Special Events Projects)
• SMP was retained by the 1994 World Cup Organizing Committee
• Soccer Feast (500,000 sq ft soccer theme park)
• Legacy Tour (12 week 10 city interactive soccer carnival) Soccer
consultant and performer
• Over 200 sponsor, promotions and appearances
• Official Spokesperson “Soccer Tom” Mulroy
o Unveiling of ’94 World Cup Logo
o World Cup Draw show segment production.
3. NSCAA FanZone 1995-1997
• NCAA Division One Men’s Soccer Championship event promotion.
• Fan Zone a 20,000 square-foot interactive designed to enhance the festival
atmosphere around Final 4
• This magical soccer wonderland is soccer’s equivalent to the NCAA Fan
Jam.
• SMP Designed and operated all aspects including:
o Site map
o Pre-event promotions
o Staffing
o Build in – Build out
2. Olympic Soccer Games 1996 South Florida
• SMP served as a key component in the Olympic soccer venue bidding process
for the South Florida venue
• Developed and implemented the marketing plan for the South Florida venue.
• Key Responsibilities Included:
o Grassroots soccer promotions
o Mainstream non-soccer cross promotions
o Event operations of 11 Olympic Soccer Games
o Group ticket sales
o Liaison with corporate ticket sponsors
4. Collegent (ASL) Summer League
• Design and implementation Men and Women programs
• 100 of colleges’ top players competed for one month 1997 and 1998
• 80% of women and 50% of men have gone on to play professional
• SMP Responsibilities including;
o Travel, housing
o Training and game fields
o Coaching staff
o Player selection
5. Women’s World Cup 1999 National Fan Tour
• Four City Interactive Soccer Festival
o Consultants
o Event Hosts
o Pro athlete coordinators
6. World Cup 2002 adidas / retailer Clinic Tour
• SMP coordinated and implemented all Soccer aspects of the instructional
clinics and adidas professional players.
o Seven City Tour
o Created retailer traffic
o Promoted adidas’ WC involvement

12. 1994 World Cup SoccerFest

13. Past Projects Continued
Corporate Sponsor Grass-roots Programs
7. Hitachi Community Soccer Events
• Nine City National Tour; 1989 through 1997 targeting Hitachi
employees and their families in key Hitachi plant communities.
• Major PR campaign featuring community good will, enhancing
Hitachi’s community image and promoting cross cultural relations.
• Tie-in of professional players from Hitachi’s team in Japan.
9. Hawaiian Punch / Mitre Sports
• Target Audience: Children 6-12 years of age and parents
• Created highly-visible soccer program targeting elementary schools,
summer camps, youth soccer organizations and soccer festivals
• Design and Implementation of entire program including product
sampling.
11. Master Card Challenge
• Master Card / adidas cross promotion in sporting goods retailers.
• 14 city National Obstacle Course Challenge
• Design and implementation of entire program.
8. M&M / Mars / Snickers
• Target audience – youth soccer players 6-16
• Designed and implemented Team SNICKERS Soccer clinics in
nationwide (over 50 markets)
• Turnkey Presentation of all US World Cup youth clinics.
• SMP served as the Western Hemisphere consultant for all soccer-
related business.
10. adidas Rules 5v5 (Music Concert)
• Design and implementation of Four City Post World Cup 94 tour,
targeting teenagers 15 – 18 boys and girls.
• Concert component that enhanced image and tie-in adidas World Cup
Star Alexi Lalas
• On-site retail sales, contests and prizes.
12. Dannon “Soccer Fest”
• Five City Project cross promoting with already established youth soccer
events.
• Design and implementation of all aspects of the tour.
• Objective to penetrate the US soccer grassroots and enhance Dannon’s
1998 World Cup involvement.
Soccer Education
1. Soccer Camps / Clinics
• Day camp
• Overnight camp
• Team Camps
• Community camps
2. Coaching Schools
• USSF certified D, E and F licenses
• Coaching seminars designed for recreational and competitive programs
• Consulting of coaching infrastructures with youth oriented
organizations.

15. Overview
The sole purpose of Se
Habla Futbol was to create
a company that could
capitalize on America’s
fastest growing and affluent
multiethnic Hispanic
markets through
specializing in soccer. Se
Habla Futbol manages to
connect our clients directly
with their customers where
they are traditionally most
passionate with the World’s
Game; “Fútbol.”
“Especializados en Eventos para la Comunidad Hispana”

16. Examples of Past Projects
International Game Promotions
For over ten years our company has been a leader in the production of international matches, consisting of exhibition games, friendly cups and
competitive national teams competitions. Our implementation of these various events has included
• Strategic planning and production
• Team travel
• Training sites
• Local government relationships
• Stadium contracts
• Advertising buys
• Public relations
• Ticket sales
• Sponsorship package development and sales
• TV and radio broadcast negotiations,
• Special events cross promotions (music concerts)
• Day of game operations
• Federation relationships & approvals.
The following are some of the events that we have had all or some of the above responsibilities.
* Bayer 04 Leverkusen vs Honduras National Team, 2003. * USA vs Argentina, National Teams, 2003.
* USA vs Mexico U-20, 2003. * Olympic Soccer 1996. Miami Eleven Matches. Men/ Women
* Copa de Oro / Gold Cup: Miami 1998, 2000, 2002 * Nike World Tour: Brazil vs. Mexico (Santana Concert)
* World Series of Soccer: United States vs. Russia. * Guatemala vs. Costa Rica (World Cup Qualifier)
* United Status vs. Colombia (Exhibition game) * Champion’s Challenge: Germany vs. Argentina (Gipsy Kings concert)
* Joe Robbie Cup: The National teams from the US, Sweden, Colombia and Bolivia
* Copa Miami: Olimpia-Honduras, Cristal-Perú, Nacional-Colombia, Católica-Chile
Large Scale Events
1. Terra Gol Beach Soccer
• The creation of the five city national tour
• On-site bands, contents & prizes
• Promotions to draw website traffic; register on line,
• Featuring divisions men and women, youth and adult
2. Olympic Ball Run
• Creating the Soccer version of the Olympic Torch Run
• Implementation of the Olympic Ball Run
• 96 Mile Ball Run
• 3 counties, 26 cities & municipalities
• Over 1000 runners and volunteers

18. Past Projects Continued
Large Scale Events Continued
3. Pro Beach Soccer World Tour
Event operation, consulting, design and implementation of the highly-
successful Pro Beach Soccer Tour in the Miami Beach stop of this world–
wide tour.
• Hosted the National Teams of Brazil, Argentina, the United States and
Mexico
• Three days and six matches of this exciting brand of Soccer.
• The specially – built 7,000-seat stadium was located on Ocean Drive
and 8th
Street.
• National and International TV broadcast & standing room only
4. Budweiser Grass-roots Adult Soccer Program
• Se Habla Fútbol in conjunction with Budweiser has developed a
turnkey grass-roots adult soccer program that penetrates key Hispanic
communities.
• Cross Promote already established Budweiser properties with grass-
root Hispanic Soccer League Programs, i.e. World Cup, Calle 8, MLS
• The creation of Budweiser relationships within the multiethnic
communities
Corporate Sponsor Grass-roots Programs
1. Gatorate
• Target Audience: Miami’s Hispanic community
• Design and implementation of “Copa De Latinos” Hispanic youth
soccer tournament
• Developed new on-site, product-sampling program
• Created and provided extensive media and publicity coverage for
events
3. Speakers Bureau
• Featuring international star Teófilo “Nene” Cubillas
• SHF consults, negotiates and implements the Spokes Person of our
client’s choice
• SHF specializes in providing World Class recognized Spanish speaking
soccer players and personalities.
2. Pepito Ball
• Implementation of Miami’s segment of the National 4 v 4 tournament
• Local grass-root promotions targeting Hispanic youth players
• Site management and operations
• Staff and referee coordination
• Advertising buys
4. International Travel
• SHF in conjunction with its long time partner. Premier Soccer Tours,
Inc. have extensive experience in soccer travel throughout South
America.
• Coaches and players educational tours
• Team training and tournament play
Gatorade

19. “Soccer Tom” Mulroy entertains at the 1994 World Cup Draw

20. Fan Experience

21. Stage Entertainment

22. Interactive Area

23. Fans with Sponsors

24. WE LOOK FORWARD TO GROWING
TOGETHER THROUGH
Soccer, Fútbol, Fussball, Football!
THANK YOU!

25. They are waiting…..

26. Contact Information
Tom Mulroy
Tel: (305) 669-0101
Tel: (305) 987-5505
Tom@Copalatina.com
8461 south west 78 street
Miami, FL 33143