Laterra resort

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Laterra resort

  1. 1. Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Laterra Resort at World Golf Village
  2. 2. Your Membership Dues of $2,032 are part of a $1.84 Million co-op Marketing Plan Laterra Resort at World Golf Village's Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website Net Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Laterra Resort at World Golf Village's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  3. 3. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  4. 4. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  5. 5. Laterra Resort at World Golf Village Digital Marketing through FFCG Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG - November 2012, March 2013 & GolfSwitch December 2012
  6. 6. Print Applications Co-Op Promotio
  7. 7. Visit Florida's Golf Publication
  8. 8. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  9. 9. International Efforts
  10. 10. THE PLAYERS TV Spot Video was not exported from SlideRocket Post Buy $39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings. 204 spots purchased, 252 aired. 19% in bonus spots. 3% increase over planned GRPs Purchased Schedule for Each Market
  11. 11. Public Relations Intern Implement Florida's First Coast of Golf's Web Based PR Strategy Outgoing individual who enjoys meeting new people Produce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews) Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.
  12. 12. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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