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1. USO Charity Golf Tournament
1st Annual
Golf Tournament
By Arman Kafai

2. USO Info
• The USO Is the United Service Organization.
• They provide programs, services, and live
entertainment for soldiers.
• They are a non-profit organization.

3. Tournament Details
• The tournament will be held on May 25th,
2015, beginning at 10 AM and ending at 7 PM.
• This day is Memorial Day, and it falls into our
beliefs of helping the soldiers and their
families, so we want to honor them and this
day.

4. Course Selection
• The event is going to be held at the Four Seasons
Resort and Club Dallas at Las Colinas, which is in
Irving, Texas.
• 350 people can attend, making it around $21,000.
• The contact for this course is Jennifer Owen.
• This is a good location because the course is very
prestigious and known, and the home of the
Byron Nelson. It is also located very close to the
airport, making it easier for celebrities to fly in
from other cities.

5. Target Market
• Our target market would be the upper
middle-higher class and those who have ties
to the military. Many of the people we want
to target live in the DFW area. Psychologically,
the we want those whose interests have
something to do with the armed forces,
whether it be past, present, or future.
• We will charge $30 dollars per entry for the
tournament.

6. Promoting
• We would promote through local newscasts,
and newspapers, through posters and
infomercials.
• We would choose a magazine ad, and we
would utilize that funding to fill local
magazines with info about the tournament.

7. Social Media Promotion
• Twitter: The USO would love to present its 1st Annual Golf Tournament in support
of the troops #USO4Golf @JasonWitten @LeBronJames @TonyRomo
• Facebook: The USO is excited to present its 1st Annual Golf Tournament in support
of the troops. Please attend and show your support. Dickeys BBQ, Salvation Army,
Jason Witten.
• Instagram: We are excited to announce the 1st Annual Golf Tournament in support
of the troops. #GoUSO #SupportTheTroops #USOGolf

8. Guerilla Marketing Tactic
• We would run into a mall and start playing
golf, with our information being handed out
by volunteers for volunteer hours. Set up a
mini-golf place, and just begin to play it.

9. Advertising Cost
• Guerilla Marketing- $100 (just need golf green
and mini golf items)
• Magazine Marketing- $2000 (depending on
magazine, but usually around there)
• TV Marketing- $950
• Budget is around $3500 dollars

10. Catering
• We will be expecting around 350 people for
our event. Dickey’s BBQ will cater our golf
tournament. They will be serving traditional
meats with BBQ Sauce and other
commodities, such as french fries and potato
salad. It will cost $6.50 per person, and the
total cost will be around $2000.

11. Staff
• Volunteers from the Dallas Area High schools
will help work the event.
• Each job will require at least 4 people per
station.
• Volunteers will be paid through community
service hours.
• $0, the workers are all volunteers.

12. Sponsors
• Our 3 sponsors will be AT&T, Coca Cola, and
Jeep, donating products such as money to the
troops, drinks, and Wi-Fi for the events.
• The businesses will promote their products
through booths and other informatory ways,
such as pamphlets and handouts.
• They are a good fit for the charity because they
are already cooperate sponsors of the charity
and have donated plenty to the cause before and
will not be afraid to donate more.

13. The Day Planned Out
• Aside from golf, there will be foods to eat, silent auctions, local entertainment from local
bands and other mini game activities, creating a mini carnival of some sort.
10AM- Tournament Begins
10:45- Silent Auctions Open
11:00- Carnival activities
11:30- Buffet begins for anyone
12:30- Concert from local high school begins
1:30- Corporate Sponsors arrive to the stage to talk about their products.
3:30- Special giveaway winner announced
5:00- Tournament ends
6:00 Silent Auction winners are announced
6:30- Tournament winners are announced
7:00- Event ends

14. Scoring
• The players will be scored based off normal
golfing rules, which means the lowest score
will win the event.
• 1st-5th will all be placed.

15. Prizes
• Sponsors Jeep, Coke, and AT&T will pay for
the donations.
• 1st place gets $10,000.
• 2nd place gets $5,000.
• 3rd place gets $2,500.
• 4th place gets $500 and military apparel.
• 5th place gets $250 and military apparel.

16. Award Presentation
• I will get Jason Witten to do the award
ceremony. He will mention the sponsors and
a little something about each, and then talk
about the USO and what it funds and helps.

17. Media Coverage
• We will contact WFAA, a local ABC station,
NBC 5, and a local photographer to cover the
event.
• Our desired outcome is to increase the
amount coverage for the USO, and gain more
support for the company.