Public relations/Miami Dolphins

1. Miami Dolphins
“Fan Experience”
Marcel Perez

2. Overview
In the 2020 season it will be the start of “The Miami Dolphins Fans Experience”. This
Event is strictly for the fans and free of charge because it is for us to be able to give
back to them for all the support, we have received from them. This event will be help at
Hard Rock Stadium every Home Game. This event will give fans opportunity to watch all
Dolphins home games outside of the stadium with other fans. There will be games and
obstacle courses for kids to play. There will be beverages for purchase and also food
stations for fans to be able to enjoy food and drinks while cheering for our dolphins.

3. Goals
• Improve relationship with fans.
• Receive feedback from fans.
• Make fans feel appreciated for
what they have to the
organization.
• Create New dolphins’ fans.
• Reach potential season ticket
buyers.

4. External Audiences
• Local Media and National
Media
• Charities
• Potential Sponsorships
• Sports media platforms

5. Message
The Miami Dolphins “Fan Experience” o
ff
ers an opportunity for fans to watch every
home game outside of hard rock stadium while being able to engage with other
dolphins’ fans and kids can participate in games we will have for them. This event will
bring the Miami Dolphins fans together and also bring opportunities for the community
to engage with organization and participate in our event. Our goal is to bring awareness
to the local community and the nation about how much we care for our fans and their
support.

6. Owned Media Tools
• Miami Dolphins Social media
platforms including (Twitter,
Instagram, Facebook)
• Miami Dolphins O
ffi
cial
Website
• Miami Dolphins YouTube
Channel

7. Earned Media Tools
• Paid commercials to be
played on local news.
• Online ads
• Paid Facebook advertising.
• Game Programs and Flyers

8. Shared Media Tools
• Facebook
• Twitter
• Instagram
• YouTube

9. Spokesperson
Stephen M. Ross
(Chairman of the board/managing general partner)

10. Work Cited
• “Dan Marino – Grand Marshal.” Shenandoah Apple Blossom Festival, 12 Apr. 2018, https://
thebloom.com/2018/04/dan-marino-grand-marshal/.
• Halbrooks, Glenn. “Tips on How to Plan the Best Live Shot for TV News Reporters.” The Balance
Careers, The Balance Careers, 19 Sept. 2019, https://www.thebalancecareers.com/top-live-shot-tips-
for-tv-news-reporters-2315412.
• Hudson, Matthew. “Learn What Social Media Is and How to Use It to Grow Your Business.” The
Balance Small Business, The Balance Small Business, 8 May 2019, https://www.thebalancesmb.com/
what-is-social-media-2890301.
• “Miami Dolphins.” Dolphins.com, https://www.miamidolphins.com/community/.
• Smith, Briallyn. “The 7 Best ‘Sponsor A Child’ Charities to Help a World in Need.” MakeUseOf, 18 Jan.
2016, https://www.makeuseof.com/tag/7-best-sponsor-child-charities-help-world-need/.
• Youse
fi
, Ryan. “Five Miami Dolphins Fans Everyone Knows on Game Day.” New Times Broward-Palm
Beach, 4, 30 Aug. 2019, https://www.browardpalmbeach.com/news/the-
fi
ve-types-of-miami-dolphins-
fans-2019-10329928.
•