The document outlines a vision and plan to create the International Football Association (IFA) as the home of international cup games. It discusses phases including initial TV rights sales, team syndication, games/broadcasts, and additional TV/merchandise revenue. It covers various aspects needed to execute the plan such as capabilities, work breakdown structure, database architecture, messaging, processes, customization, monetization timeline, and exit timeline. The overall goal is to build IFA valuation to $1 billion and fully exit via IPO within 4-5 years.

1. International Football
Association™
The Home of the International Cup Games™
Michael Herlache MBA
Managing Director, Holdings Industries
April 20, 2015

2. International Football Association: The Home of the
International Cup Games
I. Vision
II. Capabilities
III. Work Breakdown Structure
IV. Database Architecture
V. Database Breakdown
VI. Database Breakdown Financial Modeling
VII. Database Breakdown Valuation
VIII. Subdatabase Conversion
IX. User Group Architecture
X. Message Architecture
XI. Communication Architecture
XII. Process Architecture
XIII. Platform Customization
XIV. Monetization
XV. Monetization Timeline
XVI. Exit
XVII. Exit Timeline

3. Vision
International Football Association: The Home of the International Cup Games

4. International Football Association Vision
Phase I: Initial sale of television rights to major network (discounted valuation)
Phase II: Teams syndicated and stadiums booked
Phase III: Fully staffed teams, games played and broadcasted
Phase IV: Merchandise and additional sale of television rights to major network (full valuation)

5. Capabilities
International Football Association: The Home of the International Cup Games

6. International Football Association
International Cup Games &
Championship
IFA
Sponsoring Country for
each team
Markets
Run process to sell and execute
on the delivery of TV rights to
markets
Television Networks
Team Players

7. Work Breakdown Structure
International Football Association: The Home of the International Cup Games

8. International Football Association: Work
Breakdown Structure

9. Milestones
International Football Association: The Home of the International Cup Games

10. Liquidity Event Timeline
Seed Series A Series B Series C Acquisition IPO
TV Contract Growth Timeline
1 2 3 4
Multiple Expansion Timeline (TV Rights Value)
$25 mm $75 mm $125 mm $300 mm $500 mm $1 bn
Valuation Timeline
$1,000,000 $50,000,000 $100,000,000 $500,000,000 $1,000,000,000 $3,000,000,000
t=0
Desired End State
(Vision)
International Football Association does not require external
financing to sell the TV rights for regular season games,
playoffs & championship. Liquidity events will include
partial sale privately or publicly (IPO)
t=0
Desired End State
(Vision)
User and viewer growth will be within 50% of the NFL
t=0
Desired End State
(Vision)
International Football Association’s valuation pre contract is
$1 mm, after the first contract the valuation goes up to $50
mm and then up from there
t=0
Desired End State
(Vision)
International Football Association’s initial contract value is
targeted to be $25 mm
International Football Association: Milestones

11. Database Architecture
International Football Association: The Home of the International Cup Games

12. International Football Association Database
Architecture
International Cup Games &
Championship
IFA
Run process to sell and execute
on the delivery of TV rights to
markets
25 Television Network
database
SIC code: Television
Network
220 mm individuals
database
150 Ministries of Athletics
database
Custom database
220 mm individuals
database

13. Message Architecture
International Football Association: The Home of the International Cup Games

14. International Football Association: Message
Architecture
• This is an excellent opportunity that allows for countries to compete for the global cup!
• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the ultimate
sporting event for all the teams in the world to be able to gain as much popularity as they can.
• Team owners can take full advantage of this because the exposure that the global cup provides!
• World tournament and cups have always been the perfect way for sports teams to be recognized worldwide.
This is the reason why team owners should do everting they can in order o sign their teams up for the IFA
global cup.
• Football players should also take advantage of the amount of exposure they will get!
• This can be an excellent way for any Football player to enhance his career and get new sponsorships. Those
who play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them top
dollar if they are able to perform well when they play.
• If you are a Football fan now you have the chance to experience the game at an international level!
• There is nothing more important than being able to experience the thrills of your favorite sport by going to
the stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the
crowds of people cheering each team.
• This is the opportunity to make sure that you get the most out of your involvement in this sport!

15. Communication Architecture
International Football Association: The Home of the International Cup Games

16. International Football Association: Communication
Architecture
Database Lead
Communication:
Email Based
Database Lead
Communication:
Email Based
Paid User
Communication:
Email Based
• This is an excellent opportunity that allows for countriesto compete for the global cup!
• Football is a sport that has continuously grown in popularity all over the world and the IFA holds the
ultimate sporting event for all the teams in the world to be able to gain as much popularity as they can.
• Team owners can take full advantage of this becausethe exposure that the global cup provides!
• World tournament and cups have always been the perfect way for sports teams to be recognized
worldwide. This is the reason why team owners should do everting they can in order o sign their teams up
for the IFA global cup.
• Football players should also take advantageof the amount of exposure they will get!
• This can be an excellent way for any Football player to enhance his career and get new sponsorships.
Those who play in the IFA global cup are surely going to be targeted by a lot of sponsor who can pay them
top dollar if they are able to perform well when they play.
• If you are a Football fan now you have the chanceto experience the game at an internationallevel!
• There is nothing more important than being able to experience the thrills of your favorite sport by going
to the stadiums and cheering for your team. There is nothing quite like the chants, the Fireworks and the
crowds of people cheering each team.
• This is the opportunityto make sure that you get the most out of your involvement in this sport!
• It's a pleasure. Our Group would like to discuss the sale of television rights/ a football franchise with you.
We are syndicating a D-League for professional football that is modeled off of the NFL.
• Our Group would like to discuss the renewal of the television rights for InternationalFootball Association

17. Process Architecture
International Football Association: The Home of the International Cup Games

18. International Football Association: Process Architecture
Pay for International
Football Association
segment already?
Yes
No
Receive an initial consultation email with call to action
Receive a returning customer email with call to action

19. Platform Customization
International Football Association: The Home of the International Cup Games

20. International Football Association: Platform
Customization

21. Monetization
International Football Association: The Home of the International Cup Games

22. International Football Association Monetization
Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per
year (3 year contract)
Phase II: Teams sold to current soccer team owners or former soccer players and stadiums
booked; $20,000,000 per franchise
Phase III: Fully staffed teams, games played and broadcasted (Ticket sales)
Phase IV: Merchandise and additional sale of television rights to major network (full valuation);
$250,000,000 per year (3 year contract)

23. Monetization Timeline
International Football Association: The Home of the International Cup Games

24. International Football Association Monetization Timeline
Phase I: Initial sale of television rights to major network (discounted valuation); $100,000,000 per year (3 year contract)
Phase II: Teams sold to current soccer team owners or former NFL players and stadiums booked; $20,000,000 per franchise
Phase III: Fully staffed teams, games played and broadcasted (Ticket sales)
Phase IV: Merchandise and additional sale of television rights to major network (full valuation); $250,000,000 per year (3 year contract)
Phase I: Year 1
to Year 3
Phase II: Year 3 to
Year 6
Phase III: Year 6
to Year 8
Phase IV: Year 8
to Perpetuity

25. Exit
International Football Association: The Home of the Global Cup Games

26. International Football Association Exit
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out.
After increasing valuation to $1 bn then full cash out at IPO.

27. Exit Timeline
International Football Association: The Home of the Global Cup Games

28. International Football Association Exit Timeline
At $250 mm valuation make partial exit to strategic or financial at pre IPO to cash out.
After increasing valuation to $1 bn then full cash out at IPO.
Partial Exit to Strategic or
Financial: Year 2 to 3
Exit at IPO: Year 4 to Year 5