1. Jerome Anthony Raj - SEM/PPC Specialist
jerome04@gmail.com |+91 98847 57543
Professional Summary
Aspiring to embark on an exciting and fulfilling career path in the emerging digital/online marketing industry.
Five years’ experience in BPO/ITES and in SEM & PPC accounts.
Key Skills
 Team Coach / SME
 Developing SOPs
 Handling Escalations
 Search Engine Marketing
 Google Adwords, Bing & Double Click Certified
 C, C++, JAVA
 PPC Account management
 Lean Six Sigma Projects
 Trained 3 new batches in Optimization.
 MS-Office / Advanced Excel (Internet help)
 Reports generation & Analysis
 Inclination towards troubleshooting
EXPERIENCE – THE SEARCH AGENCY INDIRA NAGAR, BANGALORE
Paid Search Analyst May 2015 – Till Date
(6+ months)
 Managing PPC accounts (End to End) based in USA using Double Click, Google MCC and Bing.
 Contacting Advertiser’s for Campaign Specification Forms.
 Support inbound calls and emails with regards to advertiser’s queries.
 Ensure – High rate of conversion.
 Worked across different industries, which includes e-commerce, Health, Legal, Automobile etc. websites.
 Experience in managing small, medium & large scale budgets/accounts.
EXPERIENCE - INFOSYS PVT. LTD TRIL IT PARK, CHENNAI
Sr.Process Specialist
SEM – Digital Accounts Division (Campaign Manager)
June 2013 – April 2015
(22 months)
 Managing more than 95+ PPC accounts based in Australia using Acquisio and Google MCC.
 Daily tasks: Creating new SEM campaigns & Optimization of existing accounts.
 Worked across different industries, which includes e-commerce, Health, Legal, Automobile etc. websites.
 Experience in managing small, medium & large scale budgets/accounts.
 The main KPIs were to achieve 100% media spend (Performance) and 3% CTR for all accounts. In last two appraisal
cycles, I have been constantly exceeding my KPIs.
 Submitted a business model to improve the overall process/engagement which synergies the entire process towards
achieving client’s requirements.
 Selected to act as team coach, in the absence of the team leader.
o Daily dashboard reporting to the management & clients
o Schedule and TAT reporting & updating
o Quality calls & Market/Industry/Client updates

2. o Leaves, team huddles, adhoc tasks, escalation etc.
o Mytime and work allocation to the team members
o Priority task distribution / Work load sharing
o Monthly KPI reports & Billing
o Weekly-Strategies to meet client KPIs
o Send monthly reviews about Campaign Managers – Monthly PMI
Achievements
Created All-In-One Account Setup tool – Lean
Accounts Cancellations – RCA Lean
MyTime Schedule Adherence & Account Notes – Excel Automation
Created end-to-end SOPs for Acquisio Campaign Setup and Basic Optimization – Sensis Intranet.
ENQOS SOFTWARE TECHNOLOGIES LTD. PERUNGUDI, CHENNAI
Campaign Manager Nov 2010 – May 2013
(32+ months)
 Promoted as QA after 18 months completion
o End-To-End QC of account setup
o Management/Client based optimization account QA
o Providing feedback to CMs with process improvement opportunities.
o Showed significant improvement in reducing the errors of the team.
o Created SOPs for sub-processes.
o Attended weekly client quality call.
 Setup and Optimization of 20+ e-commerce PPC accounts.
 Contacting Advertiser’s for Campaign Specification Forms.
 Support inbound calls and emails with regards to advertiser’s queries.
 Conducting Webinars on basic Account report analysis and usage
 Handled sensitive clients with high expectations.
 Ensure – High rate of conversion.
 On-job training provided for new recruits.
 Reporting team stats to the TL.
 Creating Google Adhoc Reports which were used by other CMs.
 Excellent follow up and pro-active.
 Selected as Trainer : to new users / client (Webinars)
 Handled escalations for reporting bugs for 18+ months.
 Maintained good performance rating throughout the tenure
EDUCATIONAL QUALIFICATION

3. MCA – Panimalar Engg. College – Anna University
BCA – Loyola College, Chennai – Autonomous Curriculum
PERSONAL INFORMATION
Address 134/50 – P.E.Koil North Mada St. Ayanavaram, Chennai – 23
Date of Birth 25-Aug-86
Marital Status Single
Location Preference Chennai
Notice Period 45 Days
Passport Yes
PAN Card Yes
Jerome Antony Raj E
(Chennai)