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Marketing Trends 2016 Part 3 of 3
- 1. Marketing Trends 2016: A look at the top 3 trends coming in 2016. From Technology to spending wisely.
- 2. Table of Contents: Page Title: Page Number: Know Your Technology 4 Oculus Rift 5 HoloLens 11 Wearable Technology 23 New and Improved Search Engines 35 Periscope 44 Snapchat 51 Spend Wisely 60 Think Beyond Consumerism 66 Work Cited 71
- 3. Marketing Trends 2016: Know Your Technology- By twitter, brings a way to live stream video at any time Uses the cameras on your smartphone App notifies followers, allowing for simple sharing Compiled By author from marketingprofs.com Periscope:
- 4. Marketing Trends 2016: Know Your Technology- Features: Replay Private Twitter Manage Notifications Hearts Compiled By author from play.google.com Periscope:
- 5. Marketing Trends 2016: Know Your Technology- Produce Or Watch Live Feeds: Give Or Get Real-time Feedback: Look At Stats And Conduct Surveys: Compiled By author from articulatemarketing.com Periscope: What You Can Do-
- 6. Marketing Trends 2016: Know Your Technology- Set to become a standards in marketing platforms Snapchat consumers will digest content in real time Exclusive content will an expiration makes consumers feel more connected and unique Compiled By author from marketingprofs.com Snapchat:
- 7. Marketing Trends 2016: Know Your Technology- Snapchat: 30% 70% 29% 71% 38% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% MALE FEMALE OLDER THAN 25 YOUNGER THAN 25 EARNING MORE THAN $50,000 IN INCOME EARNING LESS THAN $50,000 IN INCOME Percent of Snapchat Users Who Are: Income Age Gender Compiled By author from cision.com
- 8. Marketing Trends 2016: Know Your Technology- Expiring images and videos (this is what most people know about) Text and drawing features for images One-to-many expiring video montages (“stories”) Text and video chat Non- commercial peer-to-peer payment (“Snapcash”) Sponsored discovery branded content (“Discovery”) Snapchat: How Does Snapchat Work? Compiled By author from cision.com
- 9. Marketing Trends 2016: Know Your Technology- What Is The Future Of Snapchat? Spiegel would like to take Snapchat to IPO, which implies a couple of things: There Will Be A Lot Of Pressure To Expand: Snapchat: Ad products Snapchat’s demographic reach Compiled By author from cision.com
- 10. Marketing Trends 2016: Spend Wisely- Interactive Stories Episodic Content Influencer Compiled By author from marketingprofs.com Trends:
- 11. Marketing Trends 2016: Spend Wisely- Influencers: 84% of marketers plan to launch influencer based programs These Are Spokespeople Who Lead Social Conversations That Drive: Global change Peer to peer business Compiled By author from marketingprofs.com
- 12. Marketing Trends 2016: Think Beyond Consumerism- Customers are tired of traditional advertising Show Them That You Are: Honest Supportive Ready to help them change the world for the better Compiled By author from marketingprofs.com
- 13. Marketing Trends 2016: Think Beyond Consumerism- Display Greater Meaning Reward for Good Behavior Be Transparent How to: Compiled By author from marketingprofs.com
- 14. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
- 15. Work Cited: "5 Things Everyone Should Know About Snapchat | Cision." Cision. 3 Aug. 2015. Web. 11 Jan. 2016. <http://www.cision.com/us/2015/08/five-things-everyone-should-know-about-snapchat/>. "15 Mind-Blowing Stats About Wearable Technology." 15 Mind-Blowing Stats About Wearable Technology. Web. 11 Jan. 2016. <http://www.cmo.com/articles/2014/6/16/Mind_Blowing_Stats_Wearable_Tech.html>. “Hot Marketing Trends You Need to Know for 2016 [Infographic]."MarketingProfs. Web. 11 Jan. 2016. <http://www.marketingprofs.com/chirp/2015/29038/hot-marketing-trends-you-need-to-know-for-2016- infographic>. "Microsoft HoloLens." Microsoft HoloLens. Web. 11 Jan. 2016. <https://www.microsoft.com/microsoft- hololens/en-us/experience>. "Oculus Rift | Oculus." Oculus Rift | Oculus. Web. 11 Jan. 2016. <https://www.oculus.com/en-us/rift/>. "Periscope - Android Apps on Google Play." Periscope - Android Apps on Google Play. Web. 11 Jan. 2016. <https://play.google.com/store/apps/details?id=tv.periscope.android&hl=en>. "The Future of Search Engines [Infographic]." Siteber. Web. 11 Jan. 2016. <http://siteber.com/the-future- of-search-engines-infographic/>. "The Periscope Trend: Using Live Video in Content Marketing."Articulate. 26 Nov. 2015. Web. 11 Jan. 2016. <http://www.articulatemarketing.com/periscope-live-video-in-content-marketing>.