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INFLUENCER
MARKETING
WHY INVEST
IN
THE GREAT DIVIDE
MARKETING SPENDING & IMPACT ARE OUT OF SYNC.
61%PAID MEDIA
20%
EARNED
...
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Why invest in influencer marketing

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86% of marketers assess that marketing has changed more in the last 5 years than in the 50 years preceding. There’s no question that marketing is in the midst of a chasm as we haven’t seen in our lifetimes. So why invest in influencer marketing? Because until you take the jump, you will still be in the business of solving obsolete problems… - See more at: http://visual.ly/why-invest-influencer-marketing#sthash.P4Nnqcju.dpuf

Published in: Marketing, Business
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Why invest in influencer marketing

  1. 1. INFLUENCER MARKETING WHY INVEST IN THE GREAT DIVIDE MARKETING SPENDING & IMPACT ARE OUT OF SYNC. 61%PAID MEDIA 20% EARNED MEDIA 19% OWNED MEDIA 51%AUTHORITATIVE CONTENT 22% ADS 27% BRANDED CONTENT VS MARKETING SPENDING CUSTOMERS TRUST Gartner 2013 Nielsen 2014 AWARENESS CONSIDERATION PURCHASE EXPERIENCE WIFI CART HOME USERGROUPNEWSPAPER MOBILECHATS BUYING DECISIONS ARE HAPPENING OUTSIDE OF OWNED PLATFORMS & INDEPENDENT OF A DEFINED SALES PROCESS. CUSTOMER BEHAVIORS HAVE CHANGED TRUSTED SOURCES information overload drives consumers to filter their choices to those few who are most trusted. THE LEADERS IN TERMS OF GOOD INFLUENCER MARKETING, THESE COMPANIES GET IT RIGHT. LAPTOP TECH RETAIL AUTOMOTIVE HEALTHCARE IBM Asos Ford Sanofi DRESS CAR ADDCART CONSUMER TECH P&G SAP GEAR CREATED BY TRAACKR 90% impact 3% Topic Profile Timing user clock list INFLUENCERS ARE UNIQUE TO THE CONTEXT THEY OPERATE IN. THE POWER OF INFLUENCER MARKETING 3% OF PEOPLE GENERATE 90% OF THE IMPACT ONLINE. CONTEXT DEFINES WHO MATTERS

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