Marketing has gone inbound and it needs content to support it. Marketing communications planning has become a lot more tactical, and needs a strategist to guide it.

1. www.tomorrow-people.com
THE EMERGING
ROLE OF THE
CONTENT
STRATEGIST

2. www.tomorrow-people.com
We’d like to share 10 compelling stats
which we think have driven the emerging
role of the content strategist:

3. www.tomorrow-people.com
There are more than 3.5 billion
pieces of content (web links, news
stories, blog posts, etc.) shared
each week on Facebook.

4. www.tomorrow-people.com
B2B companies with over 40
landing pages generate over 10
times more leads than those with
only one to five landing pages.

5. www.tomorrow-people.com
66% of buyers indicate
that ‘consistent and
relevant communication’
is a key influence in
choosing a provider.

6. www.tomorrow-people.com
Segmented
emails get 50%
more clicks.

7. www.tomorrow-people.com
53% of people on
Twitter recommend
companies or their
products in their
tweets.

8. www.tomorrow-people.com
78% of internet users
conduct product
research online.

9. www.tomorrow-people.com
45 million people
view SlideShare
presentations
each month.

10. www.tomorrow-people.com
57%
41%
41% of B2B companies
have acquired customers
through Facebook
and 57% through their
company blog.

11. www.tomorrow-people.com
Companies
that blog
97% more
inbound
links
55% more
web traffic.

12. www.tomorrow-people.com
Inbound marketing costs
62% less per lead than
traditional, outbound
marketing.

13. www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital
revolution brings to drive their understanding of customers’ business pains and
buying behaviour, content is how they will capitalise on it. Hence the emerging role
of the content strategist, who:

14. www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital
revolution brings to drive their understanding of customers’ business pains and
buying behaviour, content is how they will capitalise on it. Hence the emerging role
of the content strategist, who:
Understands the impact of all content at each stage of the
customer journey and how to optimise it.

15. www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital
revolution brings to drive their understanding of customers’ business pains and
buying behaviour, content is how they will capitalise on it. Hence the emerging role
of the content strategist, who:
Understands the impact of all content at each stage of the
customer journey and how to optimise it.
Defines which content will be published and why, when and
where.

16. www.tomorrow-people.com
As businesses gear up to take full advantage of the opportunities that the digital
revolution brings to drive their understanding of customers’ business pains and
buying behaviour, content is how they will capitalise on it. Hence the emerging role
of the content strategist, who:
Understands the impact of all content at each stage of the
customer journey and how to optimise it.
Defines which content will be published and why, when and
where.
Creates processes based on data analysis results, which take into
account both big picture vision and fine details, to continually
improve the content delivered in the strategy.

17. www.tomorrow-people.com
Building a Lean, Mean
Sales and Marketing
Organisation
www.tomorrow-people.com
Building a Lean, MeanSales and MarketingOrganisation
www.tomorrow-people.com
Building a Lean, Mean
Sales and Marketing
Organisation
www.tomorrow-people.com
To get more information on improving inbound
marketing results, read our eGuide
Building a lean, mean sales and
marketing organisation.
Download Now!