The document provides an overview of advertising and marketing practices in Japan, detailing company overviews, advertising agencies, and entry barriers. It highlights trends such as the preference for aesthetic approaches, the importance of celebrity endorsements, and the shift from traditional to digital media. Additionally, it discusses advertising laws and regulations that govern the industry in Japan.

1. Marketing in Japan:
Section 3
Part 2 of 2: Information about advertising and companies in Japan.

2. Table of Contents:
Page Title: Page Numbers:
Company Overview 3
Japanese Companies 4
International Companies 20
Entry Barriers & Facts 40
Advertising in Japan 48
Advertising Agencies 49
Advertising Information 65
Ad Examples 75
Advertising Laws 80
Work Cited 86

3. International Companies:
Profitable Companies-
Vodafone
London Stock
Exchange AIM
Market
Volkswagen
investment and
partnership with
Suzuki Motors
Nasdaq
Daimler with the
Mitsubishi Motors
acquisition
Carrefour The Chemist Boots 3i
Compiled by author from: japanstrategy.com/

4. Advertising Agencies:
Top 4-
Ad Agencies:
Compiled by author from: japanstrategy.com/

5. Advertising Agencies:
ADK-
What they do:
Strengthens
marketing programs
that leverage new
information
technologies
They seize the
attention of
consumers whose
preferences
continually change
ADK’s branding
activities capture
and hold the
attention of
consumers
The creative ideas
made, motivate
consumers to take
action
Asatsu-DK Inc:
Compiled by author from: http://chairmanmigo.com Images from google.com

6. Advertising Agencies:
Birdman Inc-
Birdman Inc:
Services Available:
Compiled by author from: birdman.ne.jp Images from google.com
3DCG
Advertisements
CI/VI
Development of Logos
GUI Design
System Development
Visuals
Website Print Media

7. Advertising Agencies:
Dentsu Inc-
Dentsu Inc: Services Available:
Communication
Design
Creative Sphere
Data/ Social
Solutions
Digital/Social
Media
Marketing Design
Media Content
Promotions
Their Philosophy:
They believe that
good innovation is
led by
entrepreneurship,
ideas and
technology
Compiled by author from: dentsu.com Images from google.com

8. Advertising Agencies:
Ultrasupernew K.K-
Air Asia Audi
Casio G-
shock
DKSH
Google Heineken SKYN Taito
Vice
Ultrasupernew K.K (USN):
They work with international and Japanese companies:
Compiled by author from: ultrasupernew.com/en/ Images from google.com

9. Advertising in Japan:
Facts-
The industry in Japan tends to shy
away from directly comparing products
to each other
•Its okay to say you’re “number 1” for just about
anything just no comparing
Ads are meant to be more than just a
measure of how many people remember
your name
•They also are about what consumers associate
with the brand and how the product can build a
relationship with consumers
X
X
Compiled by author from:http://injapan.gaijinpot.com/

10. Advertising in Japan:
Facts-
Product
cycles tend
to be short
in Japan
Consumers
want new
things all
the time
They are
not willing
to invest in
a long-term
campaign
Seven-Eleven has a
new drink every second
day on average
It’s driven by retailers and it’s
a habit
If still using the same long-
term platform based message;
it would be hard to convince a
consumers to buy a product
when there are 300 of them
Compiled by author from: japantoday.com

11. Advertising in Japan:
Facts-
Consumers in Japan still use traditional media but they are
starting to turn to digital media as well
In the industry consumers are looking for a combination
• Traditional media is used to grab the consumers’ attention and then
basing it around a social media platform will give consumers longevity
and something interactive
Compiled by author from: japantoday.com

12. Advertising in Japan:
Facts-
The Japanese are brought up with an education that promotes:
Not with conceptual originality or critical thinking
Thus communications that aim to get a rise from Japanese consumers on
conceptual terms don’t work
Detailed
Knowledge
Skill
Acquisition
Compiled by author from: http://jameshollow.com/

13. Advertising in Japan:
Facts-
Using more of an Aesthetics approach will get the desired result from the
advertisements
Aesthetics
For Advertising
Comprises:
Language
(Copy)
Celebrity
(Talent)
Design (Visual
Execution)
Music
(Including TV
Ad Jingles)
Compiled by author from: http://jameshollow.com/

14. Advertising in Japan:
Trends-
Bigger, Brighter and Bolder Equals Better
Advertising is Everywhere
Informational Advertising is Favored over Conceptual Advertising
Japanese Advertising Embraces Humor
Celebrity Endorsement is in High Demand
Anime Can be Used to Sell Practically Anything
Compiled by author from: http://brandnewcopy.com/

15. Advertising in Japan:
Future-
The future of advertising in Japan will involve technology and social media
Compiled by author from: http://injapan.gaijinpot.com/

16. Ad Examples:
Food-
Asahi Beer:
Highlights the
product as
well as uses a
celebrity
Sophisticated
and elegant
Consumers
will want to
try beer
because of
the authority
and
reputation
Hugh
Jackman has
Compiled by author from: pinterest.com and google images

17. Ad Examples:
Other-
Compiled by author from: pinterest.com and google images
These ads use anime to sale a product
Ads like these can be for pretty much
any product: from food to shows

18. Advertising in Japan:
Laws-
Advertising of
Pharmaceuticals
Antimonopoly Act
(AMA)
Consumer Affairs
Agency (CAA)
Intellectual
Property Rights
Japan Advertising
Review
Organization, Inc.
(JARO)
Japan Fair Trade
Commission (JFTC)
Specified
Commercial
Transactions
Unjustifiable
Premiums and
Misleading
Representations
Compiled by author from: eubusinessinjapan.eu/, jftc.go.jp/

19. Advertising in Japan:
Laws-
Anti-Spam
Rules
Consumer
Contract Act
Japanese
Consumer
Law
Privacy Bill
Provider
Liability Law
The Specific
Commercial
Transaction
Act
Other Laws Affecting Marketing in Japan:
Compiled by author from: japaninc.com, tmuramot.wordpress.com

20. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

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