Human behavior has changed. On average, we’re spending in excess of 5 hours + per day engaged digitally. This change in behavior is driving tremendous transformations in marketing... In this ANA session VP Monique Bonner talks about how Dell is navigating their ‘next gen’ marketing journey, their wins at marketing automation, technology partnerships, and how they are balancing and recognizing the value of traditional tactics while also embracing change as they engage with more customers in new ways every day.

1. Marketing.
Technology.
And Grit.
Monique Bonner
Vice President
Global Marketing Digital, Technology and Innovation
@mobonner
#ANAMarketers

2. Hello.
@mobonner
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3. Global Marketing
• Dell - Internal Use - Confidential

4. Global Marketing
• Dell - Internal Use - Confidential Scott Brinker, Chiefmartec.com@mobonner #ANAMarketers

5. Dell - Internal Use - Confidential
Content Strategy
Executing an always-on
personalized content creation
approach that meets customers
needs in real-time where they are.
Technology
Deploying technology to
automate processes and facilitate
faster, targeted & personalized
communications with customers.
Experience Design
Planning customer centric
contacts and experiences based
on where and when our
customers are engaging.
Agency + Capabilities
Expanding capabilities both
agency & in-house to deliver and
maximize model. Solve for
agility, insights, and efficiency.
Data & Analytics
Leveraging advanced customer
and touch-point analytics to
make real-time adjustments and
maximize engagement & return.
Our modern
marketing strategic
framework
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6. Dell - Internal Use - Confidential
Shared learnings
between B2C
and B2B
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7. Dell - Internal Use - Confidential
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Data + Engagement +
Technology
= Business Results

8. higher open rates
on emails

9. higher conversion rates
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10. 23%
higher
average
order value
$ $ $ $ $ $ $
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11. Global Marketing
Dell - Internal Use - Confidential
$1.5Bprojected B2B
digital pipeline
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12. Global Marketing
Dell - Internal Use - Confidential

13. Global Marketing
Dell - Internal Use - Confidential
@mobonner
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14. Making change
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15. Global Marketing
Dell - Internal Use - Confidential

16. Dell - Internal Use - Confidential
Marketing Technology + Content
CUSTOMER Strategy =
Opportunity
Don’t forget about the T-shirts.
Go beyond the pilot. And Get UR
Grit On.
@mobonner
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17. Thank you.
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