2. WHAT IT IS
• Digital marketing is an umbrella term for the marketing
of products or services using digital technologies, mainly
on the Internet, but also including mobile phones, display
advertising, and any other digital medium.
3. WHY WE NEED IT
• Impactful
• Time & Effort Saving
• Flexibility
• Instant Feedback
• Real Time Analysis
• High return on investment (ROI) through Online Marketing.
• Target only most interested audience
• You can start with small amount.
• Advertising your products on specific hours, time or day
bases.
• Fully Controlled as per your location, budget and time.
4. ADVANTAGES
Reach the right audience
Engage with your audience
Motivate your audience
to take action
Maximize return on
investment(ROI)
6. CAREER POTENTIALS
• There are many designations or positions you can get
like:
• Online Content Developer
• Search Engine Optimization Specialist
• Business Analytics Specialist
• Mobile Marketing Specialist
• Professional Blogger