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Acquisio

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An introduction to Acquisio, a platform that helps scale your business with AI-powered digital advertising.

Published in: Marketing
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Acquisio

  1. 1. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Acquisio for Agencies Scale Your Business with AI-Powered Digital Advertising
  2. 2. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved ABOUT ACQUISIO ➔ Artificial Intelligence (AI) powered ad management platform ➔ Founded in 2003 as an agency that turned into a supercharged PPC management tool ➔ 120 employees ➔ 300+ clients with over 130,000 campaigns in 27 countries ➔ Headquarters in Montreal, a global hub for artificial intelligence (AI)
  3. 3. Copyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights Reserved What We Do Search ➔ Efficiently launch, manage, optimize, track and report on SEM campaigns at scale ➔ Transform PPC operations with easy to use automation tools ➔ Focus on strategy and creative tasks that move the needle Social Display Machine Learning Copyright © 2018 Acquisio, a web.com company. All Rights Reserved
  4. 4. Copyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights Reserved What We Do Search Social ➔ Create hundreds of ad variants in a few minutes ➔ Leverage A/B testing tools to optimize messaging for each demographic audience ➔ Review optimization suggestions target the right audience with the right message ➔ Learn more about campaign performance with advanced analytics Display Machine Learning Copyright © 2018 Acquisio, a web.com company. All Rights Reserved
  5. 5. Copyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights Reserved What We Do Search Social Display ➔ AI-powered budget distribution across Search and GDN Campaigns ➔ Experienced team of programmatic display gurus ➔ Multi-channel campaign strategies Machine Learning
  6. 6. Copyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights Reserved What We Do Search Social Display Machine Learning ➔ Efficiently spend your monthly budget ➔ Seize emerging opportunities in the auction ➔ Optimize campaigns of any size ➔ Optimize campaigns regardless where they are created ➔ Great results on campaigns with no historical data Copyright © 2018 Acquisio, a web.com company. All Rights Reserved
  7. 7. Copyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights Reserved Cross-Publisher Budget Distribution Budget AllocationBid Management High Frequency Optimization Acquisio TuringTM Launched in 2012, our AI-powered technology takes the grunt work out of digital advertising with easy-to-use tools that deliver powerful results. These self-learning algorithms ingest and analyze data across advertising platforms 24/7 to seize emerging opportunities in the auction.
  8. 8. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Acquisio Turing Performance Gains Acquisio Performance Report 2017 (based on 30,000 accounts) 10% 18% 22% 77% *See full report here.
  9. 9. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Lead Estimates SEM Campaign Launch FB Campaign Launch Google > Bing - Cloner Inventory Campaigns Bid Management Budget Management Budget Distribution Social A/B Testing FB Campaign Tips Scheduled Reports Omni Channel Reports Analytics Insights Call Tracking Custom Metrics Cross Publisher View KPI Dashboard Google > Bing - Sync Keyword expansion Bulk Management ACQUISIO FEATURES
  10. 10. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved But, really, what does Acquisio do?
  11. 11. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Sarah manages digital campaigns for 100 SEM accounts ➔ Her accounts spend on average ➔ She spends on each account ➔ She hits her monthly budget targets of the time ➔ Her accounts churn after Sound familiar? Meet Sarah
  12. 12. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved With Acquisio, Sarah can... *See full report here. ➔ Manage and report on campaigns with ease ➔ Save up to of campaign management time ➔ across the board
  13. 13. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Plus… Accounts on Acquisio Turing: *See full report here. ➔ Live longer ➔ Are more likely to attain budgets on Google Ads ➔ Are more likely to attain budgets on Bing
  14. 14. Copyright © 2018 Acquisio, a web.com company. All Rights ReservedCopyright © 2018 Acquisio, a web.com company. All Rights Reserved Optimization Analyst Our industry leading Optimization Analysts can review campaign structure and provide actionable insights to maximize results using our AI-powered bid and budget optimization OUR COMMITMENT TO YOUR SUCCESS Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Account Manager Your dedicated Account Manager is your day-to-day point of contact. You can contact them directly with any questions or training request you may have Trial Manager Your trial manager will accompany you to setup Acquisio and understand your business so they can recommend best practices to achieve success
  15. 15. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved What’s Next? Book a Demo with your Sales Executive to learn more about Acquisio Capabilities ➔ Launch PPC Campaigns ➔ Manage SEARCH and SOCIAL ➔ Optimize with Machine Learning ➔ Report across Channels and Devices ➔ Integrate with Data Connectors and Acquisio API
  16. 16. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved
  17. 17. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Client Center View and interact with all your key accounts and campaign data in one easy to use dashboard.
  18. 18. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved KPI Dashboard Set your own KPI targets at various levels and optimize ad spend against your clients’ targets.
  19. 19. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Bid and Budget Optimization Set more accurate bids and deliver more clicks at a lower cost per clicks, using our high frequency optimization.
  20. 20. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Industry Leading Reporting Automated reporting does 90% of the work for you so you can spend more time on value added tasks.
  21. 21. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Social Management Get More Out of Your Facebook & Instagram Campaigns with Acquisio Social
  22. 22. Copyright © 2018 Acquisio, a web.com company. All Rights Reserved Call Tracking Connectors Integrate your call data from 11 of the most popular Call Tracking Vendors With Acquisio call tracking.
  23. 23. www.acquisio.com 1 866 493 9070 21 Day Free Trial

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