Here are the 3 main bottlenecks I have identified based on analyzing our national conversion rates and process time for the consideration phase: 1. Lack of sales skills and knowledge among LCs and members. This leads to poor sales pitches and inability to properly guide candidates through the consideration process. 2. Ineffective follow up strategies. LCs and members are not consistently following up with candidates to move them through the stages of the sales funnel. 3. Limited engagement and motivation of LCs. LCs are not fully committed to sales goals and targets. They lack the necessary drive and engagement to effectively manage opportunities. To address these bottlenecks, I would create the following education touchpoints: 1. Develop

1. Entity Support
Team
Entity Support
Team
Application Booklet
“Only those who will risk going too far can
possibly find out how far one can go.” – T.S.
Eliot
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ROUND TWO

2. We are excited you opened our EST Application booklet for semester 1. This implies you would want
to take this journey with us.
Applying to be part of EST in AIESEC Liberia will be that perfect space to grow your AIESEC Experi-
ence as well as develop personally.
You never can tell how amazing you are until you dare!!
We are looking for individuals who will give their all and nothing less. We want people who will bring
their 100%, A-Game to acing this role. If you are willing to learn and is open to receiving and giving
feedbacks, this role is for you . To gain the best out of this experience you will have to challenge your-
self daily, take ownership of your goals, be responsive, be reliable, open to cooperation and be proac-
tive. Do the hard things and those that matter and create internally the desire to make AIESEC in
Liberia, Greater!!
It’s going to be a long, hard, interesting and growth-provoking journey. You will have our support along
the way. Team meetings, Team monthly reviews, Quarterly EST Review and so many other develop-
ment spaces we will have to help you perform in your role.
Take up the challenge, we are looking forward to your applications and in extension, working with
you..
Have Fun and Dare to Lead the Change!!!
MC Helio wishes you good luck...
Dear Applicant

3. Timeline and Process
Things To Have in Mind
Job Description
General Questionnaire
Specific Questionnaire

4. Application Timeline
P
This application contains:
The General Questionnaire.
Specific Questionnaire.
Application
Release
Application
Deadline
Interview &
Selection
Announce-
ment
Onboarding
Oct 13th, 2020
Oct 19th 2020
Oct 21st - Oct 23rd
Oct 26th, 2020
Oct 28th,2020

5. ~In a single PDF document, completely
answered all questions.
~You are permitted to apply for more than
one role, but ensure to submit your second or
more preferred role(s) within the same PDF
document. This implies that, you are to
answer the specific questionnaire of your next
preferred role, after your most preferred role.
~Application should not exceed 7 pages
~-Submission deadline is: 11:59 PM
(GMT+0), Oct 19th, 2020. No Applications
will be accepted after deadline.
Things To Have in Mind
~Do not make your font smaller than, Lato 11.
~Prioritize clear and articulate answers. ~Make
use of legible designs.
~Try to understand, not only the entity, but the
country as well. Especially with the current
reality(the Covid 19 Pandemic).
~We will only provide feedback to applications
sent, 12 hours before deadline.
~The application MUST be sent complete, titled:
“FullName_Portfolio_EST2021_AiL” For Example
“WeahDonald_TM_EST2021_AiL”
Submit to the MCVP Responsible for the portfo-
lio with a copy sent (cc) to the MCVP OD(20.21)
~It is solely remote.
~It is open to Internationals as well.
~Fluency in English (Speaking and Writing).
~It is only for the first semester (October
2020-January 2021
~The likelihood of retaining your role, for
semester two, if you are maximally produc-
tive
About the Application About the Role

6. JOB DESCRIPTION

7. OPERATIONS
IR and Matching Manager
Main Responsibilities
● Analyze the needs of the entity and creating IR partnerships according to that,
having meetings with partners.
● Create, update and organize materials for the inform network.
● Create and implement campaigns for International Relations.
● Manage the relationship with NSTs IR and MCs iGVs abroad.
● Create monthly reports about the suppliers and our results with them
● Being responsible of the IR processes.
● Building new entity partnerships according to our needs
● Communicating with the entity partners regarding to opportunities and slots.
● Analysis of S&D and creating IR
● Campaigns within the network
● Reporting to MCVP oGV
● IR planning with MCVP oGV
KPIs
% Achievement with national partners.
% conversion rates with partners
% Growth with new suppliers
% Jobs Done
Requirements
● Customer flow process and KPIs understand-
ing (Preferred)
● Microsoft Office/Google Tools knowledge
(required)
● Communication skills (required)
● English Intermediate (required)
● IR Knowledge (Preferred)
● Analytical Profile (Preferred)
Time Required : 7 hours weekly
Education Manager
Main Responsibilities
● Materials creation;
● Hub creation, organisation and
update;
● Support the education of the
network in its different levels;
● Support the MC on National
Education Cycles execution.
KPIs
# of materials created
# of members using oGV Hub
% research done
% of oGV NEC implementation
within the network
Requirements
● Good GV product knowledge;
● English speaker;
● Organization skills;
● Background: LCP/LCVP(OGV or
IGV)/TL (IGV or OGV) experience
Time Required : 7 hours weekly

8. OPERATIONS
Process Evolution Specialist
Main Responsibilities
● Develop education touchpoints, strategies, and actions in order
to help boost the consideration process to the oGV commission
(VPs, TLs, and members)
● Responsible at the local level about how to evolve the process
and to increase sales and conversion-rate improvement
● Send frequently reports to the network about KPIs achieve-
ments in the customer flow and how to improve it
● Network engagement with CSD challenges and recognitions
● Bring Sales and Professional Selection Process knowledge to the
Network education
● Develop strategies to increase our conversion rates inside
Consideration on how the LCs
can work with their subproducts
● Specialize the LCs in all the micro-processes in their focus
subproducts
KPIs
% APD Growth
% KPIs Increasement
% LCs Reaching APD Goals
Requirements
● Customer flow process and KPIs understanding (Preferred)
● Previous oGV experience (Required)
● Microsoft Office/Google Tools knowledge (Required)
● Fast responding and communication skills (Required)
● Sales Experience (Preferred)
● Analytical Profile (Preferred)
Time Required : 7 hours weekly

9. OPERATIONS
iGTa Manager
Main Responsibilities
● Develop education touchpoints, strategies, and actions in order
to help boost the consideration process to the oGV commission
(VPs, TLs, and members)
● Responsible at the local level about how to evolve the process
and to increase sales and conversion-rate improvement
● Send frequently reports to the network about KPIs achieve-
ments in the customer flow and how to improve it
● Network engagement with CSD challenges and recognitions
● Bring Sales and Professional Selection Process knowledge to the
Network education
● Develop strategies to increase our conversion rates inside
Consideration on how the LCs
can work with their subproducts
● Specialize the LCs in all the micro-processes in their focus
subproducts
KPIs
#Interviews held
#People shortlisted
#APD
#APD with IR Partners
Process time
%Standards delivered
#Referrals
Requirements
● Proactivity & fast learning
● Flexibility
● Independent working
● Effective communication
Time Required : 7 hours weekly

10. Main Responsibilities
•Market research for iGTe
• Create sales strategies based on research
• Implementation of Sales strategies
• Onboarding LCs on sales
• Supply and demand analysis
• Alignment of national projects to global projects
Sales Manager
KPIs
% Conversion in sales funnel
#New projects created for IGV and
IGTe
#Projects opened per LC
#Global projects run
Requirements
• Understands value proposition of IGTe
• Basic data management and analysis
skills
• Sales skills
• Willingness to learn
• Basic facilitation skills
• Growth mindset
• Resilience and go-getter attitude
Time Required : 7 hours weekly
OPERATIONS
IGTe Manager
Main Responsibilities
▪ Co-create iGTe structure and growth strategies for the entity
together with the MCVP iGTe;
▪ Co-creation and execution of innovation projects and market
research together with the MCVP iGTe;
▪ Co-creation and execution of tools;
▪ Give support to the network;
▪ Assist in delivering education strategies;
▪ Create materials;
KPIs
% LCs achievement
▪ % LCs implementing Nacional Strategies and Tools
▪ # Materials created
▪ # Network Calls
Requirements
▪ Sales Customer Flow understanding (Preferred)
▪ LCVP Experience (Preferred)
Time Frame: 7 hours weekly

11. MARKETING
Main Responsibilities
• Create graphics for promotional and
network management purposes
• Creative campaigns for suitable to the
context of our platforms: (Facebook, Insta-
gram, LinkedIn, E-Mail).
• Work with LC graphic teams
Graphic Designer
Requirements
• Skilled in Adobe Photoshop &/or
Illustrator.
• Effective Time Management.
• Creative Mindset.
• Visual Communication Skills.
Time Required : 6 hours weekly
KPIs
# of content created
% growth in platform engagement
ROI output
Main Responsibilities
• Develop creative video posts aligned for
operations, network management, confer-
ences, etc.
• Work with graphic designer on several
projects
• Work with LC for story collection
Motion Graphic Designer
Requirements
• Skilled in Adobe After Effects, Adobe premiere pro
and/ or similar video editing software.
• Has a knack for Storytelling.
• Effective Time Management.
• Visual Communication Skills.
• Active Participation. 'Yes Man' attitude!
• Strives for Excellence.
Time Required : 6 hours weekly
KPIs
# of content created
% growth in platform engagement
# of stories collected
Must have a computer and constant
access to Internet for all roles in
this section
NOTE

12. MARKETING
Main Responsibilities
• Revamp AIESEC in Liberia website
• Maintain national website and regularly
update it
• Engage with Graphic Designers, Motion
Graphic designers and bloggers for copy
and content writing
Web Designer
Requirements
• Skilled at coding and/or working with Word-
Press and other web development program
• Have basic graphic design knowledge
• Effective Time Management.
• Visual Communication Skills.
• Active Participation. 'Yes Man' attitude!
• Strives for Excellence
Time Required : 6 hours weekly
KPIs
# of content created
% growth in platform
engagement
ROI output
Must have a computer and constant
access to Internet for all roles in
this section
NOTE

13. BUSINESS DEVELOPMENT
Main Responsibilities
• Market analysis and research
• Responsible for a national sales campaign
• Carrying out follow-ups on strong leads in
collaboration with the sales team.
Sales Manager
Requirements
• Creative skill
• Analytical skill
• Communication skill
• Email marketing
•Negotiation
• Time management, strategic thinking,Proposal
writing and sales skills.
Time Required : 7 hours weekly
KPIs
#of new partnerships signed
% of conversation
Main Responsibilities
• Carrying out follow-ups on strong
leads in collaboration with the sales
team.
• Supporting MCVP BD in the review of
partnerships and management.
Account Managers
Requirements
• Creative skill
• Analytical skill
• Communication skill
• Email marketing
Time Required : 7 hours weekly
KPIs
#of partnership reviewed
#of New Initiatives introduced for
existing partners

14. BUSINESS DEVELOPMENT
Main Responsibilities
• Handle engagement with Alumni
• Coordinate brand awareness events
PR/Alumni relations manager
Requirements
• Creative skill
• Analytical skill
• Communication skill
• Email marketing
•Negotiation
• Time management, strategic thinking,Proposal
writing and sales skills.
Time Required : 7 hours weekly
KPIs
#of Engagement projects
completed
% of growth in engagement

15. TALENT MANAGEMENT
Main Responsibilities
• Reporting and analyzing TS & TM process
results and implementation.
• Reporting and Analyzing Membership Perfor-
mance.
• Reporting and analyzing LDA results, PDP
implementation and members achieving their
goals.
• Generating analysis and report on Engage-
ment Survey’s results.
• Feedback system implementation
Talent Development Manager
Requirements
• TM background
• Microsoft Office
• Management Skills
Time Required : 7 hours weekly
Requirements
• TM background
• Content Creation skills
• Management Skills
Time Required : 7 hours weekly
KPIs
%engagement rate % of Members
achieving their goal
#of Reports
#of BCPs & GCPs
Main Responsibilities
• NEC Tracking and Implementation
• Generating materials & guidelines for LCs
to downscale
• Assessing needs based on LDA results and
PDP goals.
• Hub implementation and management.
•Organizing learning materials in the Hub
Knowledge Manager
KPIs
%NEC Implementation
%Hub implementation
#Education Materials Created
#of education materials available
on the Hub
% of active users

16. GENERAL
QUESTIONNAIRE
GENERAL
QUESTIONNAIRE

17. 1. Please provide the following personal data: Name, Email, Telephone number(Preferably
WhatsApp), Nationality, Local Committee, level of study and course of study
2. State your preferred role(s), that you would like to apply for. Why do you want to apply for
your most preferred role.
3. What drives you to want to be part of the entity support team for AIESEC in Liberia? What
unique characteristics are you bringing to ace your role.
4. What are the top 3 characteristics, you would want your team leader to possess and how
would it affect your productivity?
5. What are the top 3 characteristics, you would want your team member to possess and how
would it affect your productivity?
6. What relevant experiences within and outside AIESEC do you possess that will be an asset in
the role you are applying for?
7. What are the challenges you foresee along the way? How would you overcome them?

18. SPECIFIC
QUESTIONNAIRE
SPECIFIC
QUESTIONNAIRE

19. OPERATIONS
Process Evolution Specialist
1. Analyze our national conversion rates and
process time for the consideration phase. Based on
our 3 main bottlenecks, create an education plan
to achieve the ideal Open-APD conversion rate for
the next half (Use resources such as data analysis,
talking to the current network and possible imple-
mentations).
2. Based on the bottlenecks analyzed in the
previous question, explain how you want to
increase each of the conversion Rates (From
APL-ACC until FIN-CO) and how they'll be looking
like at the end of the half?
3. Bring two to three GPCs of consideration
process evolutions in oGV from the international
network and explain (based on data, examples and
why/how did it work and improved other entities)
how would you help to implement that to the
Liberian context?
IR and Matching Manager
1. Analysing our current conversion rate (From APL-ACC until FIN-CO), what are the
main bottlenecks for oGV in Liberia? What role can IR play in improving these bottle-
necks?
2. Based on the current GV product scenario in West Africa, suggest three countries in
the region to be our main IR partners for the next half. Why did you choose them? How
and why should we be doing more exchanges with them
3. How can you track national IR partnerships and ensure the targets will be met?
Education Manager
1. Make an analysis of the educational gaps between the Customer Flow and
what should be the focus to overcome the main gaps?
2. What is the best way for us to standardize materials, downscale and educate
to the local level?
3. Envision a timeline for material creation and education for the network, for
the first 3 months of your term, describing monthly focuses, weekly tasks per
month and desired outcomes
IGTa Manager
1. How do you envision the position to look like and what would be three skills you would like to develop through-
out your experience?
2. What are your strengths and weaknesses? How will you capitalize or overcome them in your position?
3. Analyze the Customer Flow for iGTa. In the process of running the product in Liberia, what are the possible

20. OPERATIONS
Sales Manager
1. Create a sales educational plan for educating the network on
based on your understanding of the value proposition of iGTe?
2. Conduct an analysis of the Liberian market and propose engage-
ment strategies for reaching potential partners for iGTe.
3. In terms of product development for iGTe, define realistic objec-
tives for the next 3 months and a plan of action to achieve them
IGTe Manager
1. Provide a detailed strategy for upscaling iGV to iGTe
2. In terms of product development for iGTe, define
realistic objectives for the next 3 months and a plan of
action to achieve them
3. How can we downscale iGTe strategies to the local
level? Include key steps, activities and milestones.

21. MARKETING
Graphic Designer
1. There is a current Rape crisis in
Liberia. Research on the topic and
create a graphic work that depicts the
causes, victims’ pain, awareness rising
or the persecution of perpetrators.
2. Please provide a link to your portfo-
lio
Motion Graphic Designer
1. There is a current Rape crisis in Liberia.
Research on the topic and create a video
or visual work that depicts the causes,
victims’ pain, awareness rising or the
persecution of perpetrators.
2. Please provide a link to your portfolio
Web Designer
1. Do a mock up design for a
new website for AIESEC in Libe-
ria. Assume we don’t have one
and you are building for scratch
2. Please provide links to your
portfolio
BUSINESS DEVELOPMENT
PR& Alumni Manager
1. Explain how you would
ensure Alumni engagement for
term 20.21
2. How would you coordinate &
organize a brand awareness
related event
Sales Manager
1. Create a prospect list of 14
organizations AiL can partner
with, outline areas of partnership
with selected organizations.
2. Why are you the best person for
this position?
Account Manager
1. Explain how you will keep track of
yourself with key accounts and rele-
vant stakeholders.
2. Based on your SWOT analysis,
create a START, STOP and CONTINUE
format-based suggestion.

22. TALENT MANAGEMENT
TALENT DEVELOPMENT MANAGER
1. Suggest two case practices for a 100% implementa-
tion of Team Standards and TM Processes.
2. Suggest an example of members performance profiles
and explain how it can help for a better engagement of
Members.
3. Give more than one example of how you can use LDA
& PDP results for members involvement and engage-
ment.
KNOWLEDGE MANAGER
1. What is your suggestion for a 100% of members
achieving their goals?
2. What is your plan for a 100% Hub implementation?
3. What kind of knowledge AIESEC in Liberia needs for
this term, and how can you ensure that is relevant to
members needs. Give more than one example

23. RECAP!!
~Deadline is 11:59pm (GMT+0) on October 19th, 2020. No applica-
tion would be accepted even a second after.
~Submit in a single pdf, titled, “FullName_Portfolio_EST2021_AiL”
~Ensure your application does not exceed 3 pages for General Ques-
tionnaire(excluding the Cover page) and 4 pages for the Specific Ques-
tionnaire.
~Ensure your application is legible with clear thought out answers. Not
lesser than Lato font size 11.
~Submit to the MCVP Responsible for the portfolio you are applying
for. ~Ensure to copy(cc) the MCVP OD as well.

24. HAVE CONCERNS??
Reach Out!!!
For any clarifications, questions, concerns etc
We would be most willing to help out…
Sheriff Idris Salia (MCP)
+231-77-772-3200
salia.sheriff@aiesec.net
Anaetoh Chinelonma (MCVP OD)
+234-909-294-1679
anaetoh.chinelonma@aiesec.net
Olarewaju Gbenga (MCVP Operations)
+234-816-636-7962
gbenga.olarewaju@aiesec.net
Gayflor Daniel (MCVP Mkt)
+231-77-604-9390
daniel.gayflor@aiesec.net
Ouafoungo Joseph Yeo (MCVP TM)
+225-44-43-61-55
ouafoungojoseph.yeo2@aiesec.net
Olagbaju Joseph(MCVP BD)
+234-903-507-6590
joseph.olagbaju@aiesec.net

25. “Every task, goal, race or year
comes to an end...
Therefore make it a habit to
always
FINISH STRONG ”
GOOD LUCK